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From: Gibson

Subject: Introducing the Keith Richards 1960 ES-355 Collector’s Edition

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Introduces a collector's edition guitar, appealing to enthusiasts.

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</div><div style="display: none; max-height: 0px; overflow: hidden;"> &nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp; </div><!-- end--><table role="presentation" cellspacing="0" cellpadding="0" border="0" width="100%" height="100%" class="gwfw bg1 ol610" style="background-color: #ffffff;" bgcolor="#ffffff"><tr><td width="100%" align="center" valign="top"><table cellspacing="0" cellpadding="0" border="0" width="610" class="ol610 fw"><tr><td style="padding:0 5px;" class="iph"><table role="presentation" cellspacing="0" cellpadding="0" border="0" width="600" bgcolor="#ffffff" class="ol600 fw bgcontent" style="background-color: #ffffff;"><tr><td height="20" class="rh10"><br></td></tr><tr class="bg1" e-block-id="61130dfb76a485e6aa000007" style="background-color: #ffffff;" bgcolor="#ffffff"><td><table cellpadding="0" cellspacing="0" border="0" width="100%" align="center"><tr><td height="20"><div></div></td></tr><tr><td align="center"><a e-editable="Link" href="https://pm-link.gibson.com/u/nrd.php?p=Ai8Q5Z8kLn_151905_4025382_1_1&ems_l=5891738&i=1&d=NDMzMDQ3MTY5%7CQWk4UTVaOGtMbg%3D%3D%7CNWRiMzZkZWMtN2Q2OS00MGMzLWE3Y2YtNWEyYjY3YzdlYzNl%7CMS4xMy4yNiUzQStLZWl0aCtSaWNoYXJkcysxOTYwK0VTLTM1NStDb2xsZWN0b3IlMjdzK0VkaXRpb24%3D%7C&_esuh=_11_b92f44f387f368e24186468aeee3981cc1fe49ad9d29bda34860c4243315c790" target="_blank" style="text-decoration: none; font-weight: normal; color: #000000;"><!--Default/Light Mode--><img e-editable="Light Logo" src="https://pm-img.gibson.com/custloads/1007441290/VCE/Gibson.png" width="200" border="0" style="display:block;" alt class="darkImgDefault"><!--Dark Mode--><div class="lightImgWrapper" style="mso-hide: all; display: none"><img e-editable="Dark Logo" src="https://pm-img.gibson.com/custloads/1007441290/VCE/Gibson_white.png" width="200" border="0" style="display:block;" alt class="lightImg"></div></a></td></tr><tr><td height="20"><div></div></td></tr></table></td></tr><!-- 100 --><tr class="bg1" e-block-id="69656bbd53546f9bdf000004" style="background-color: #ffffff;" bgcolor="#ffffff"><td align="center"><table cellpadding="0" cellspacing="0" border="0" width="600" class="fw"><tr><td align="center"><a e-editable="Link" href="https://pm-link.gibson.com/u/nrd.php?p=Ai8Q5Z8kLn_151905_4025382_1_3&ems_l=5891738&i=1&d=NDMzMDQ3MTcx%7CQWk4UTVaOGtMbg%3D%3D%7CNWRiMzZkZWMtN2Q2OS00MGMzLWE3Y2YtNWEyYjY3YzdlYzNl%7CMS4xMy4yNiUzQStLZWl0aCtSaWNoYXJkcysxOTYwK0VTLTM1NStDb2xsZWN0b3IlMjdzK0VkaXRpb24%3D%7C&_esuh=_11_29f4c380e95e094d7b345e62e9d2edc63141d32380e825e2c5c5e8e84a578750" target="_blank" style="text-decoration: none; font-weight: normal; color: #000000;"><img e-editable="Image" src="https://pm-img.gibson.com/custloads/1007441290/md_1016730.jpg" alt width="600" border="0" style="display: block; width: 600px;" class="image"></a></td></tr></table></td></tr><!--#000000 #000000 --><tr e-block-id="684ae6001b7b656615000005"><td class="bg1" style="background-color: #ffffff;" bgcolor="#ffffff"><table cellspacing="0" cellpadding="0" width="100%"><tr><td><table cellpadding="0" cellspacing="0" width="600" class="fw"><tr><td width="0" class="rw20"></td><td><table cellpadding="0" cellspacing="0" width="100%"><tr><td height="20"><div></div></td></tr><tr><td align="center" style="font-family: 'Lato', 'Helvetica Neue', Helvetica, Arial, sans-serif; color: 000000; font-size: 16px; text-align: center; letter-spacing: 0px; line-height: 1.2 !important;" class="ff2 lh"><font e-editable="Bodycopy1" class="ff2 fs18 fc2 " style="font-family: 'Lato', 'Helvetica Neue', Helvetica, Arial, sans-serif; color: #000000; font-size: 18px; line-height: 1.2 !important;">Is there a more iconic guitar player on Earth than Keith Richards? We are proud to present the Keith Richards 1960 ES-355 Collector’s Edition guitar, an exacting replica of the Gibson ES-355 he made famous. Handcrafted in the Gibson Custom Shop in Nashville, Tennessee, it’s not just a tribute to Keith’s original guitar; it’s effectively a clone.<br></font></td></tr><tr><td height="20"><div></div></td></tr><tr><td align="center"><table cellpadding="0" cellspacing="0" border="0"><tr><td><table cellpadding="0" cellspacing="0" border="0" style="padding: 10px 20px; background-color: transparent; border: 3px solid #000000; text-decoration: none; display: block; border-radius: 40px; webkit-border-radius: 40px; line-height: 1.2 !important;" class="lh olcta ctacr3" bgcolor="transparent"><tr><td align="center" height="20" width="596" class="oltd1 ctaff lh0 ctafs ctafc2 w90" style="color: #000000; line-height: 1 !important;"><a href="https://pm-link.gibson.com/u/nrd.php?p=Ai8Q5Z8kLn_151905_4025382_1_5&ems_l=5891738&i=1&d=NDMzMDQ3MTcz%7CQWk4UTVaOGtMbg%3D%3D%7CNWRiMzZkZWMtN2Q2OS00MGMzLWE3Y2YtNWEyYjY3YzdlYzNl%7CMS4xMy4yNiUzQStLZWl0aCtSaWNoYXJkcysxOTYwK0VTLTM1NStDb2xsZWN0b3IlMjdzK0VkaXRpb24%3D%7C&_esuh=_11_50b9047dba89fedfadd22de1293ecbb4bf90524f9910655166304338ba214d15" e-editable="linkA_1" target="_blank" title style="text-decoration: none; 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font-weight: normal; color: #000000;"><img e-editable="Image_Left" src="https://pm-img.gibson.com/custloads/1007441290/md_1016737.jpg" alt width="300" border="0" style="display: block; width: 300px;" class="image"></a></td></tr></table></th><th width="0" class="s2 fl" style="padding: 0; Margin: 0; border: 0; font-weight: normal; vertical-align: top;" valign="top"><span></span></th><th align="center" class="vam fl" style="padding: 0; Margin: 0; border: 0; font-weight: normal; vertical-align: middle;" valign="middle"><table cellspacing="0" cellpadding="0" border="0" width="300" class="fw" style="direction:ltr;"><tr><td width="40" class="mh"><span></span></td><td align="center"><table cellspacing="0" cellpadding="0" border="0" class="w90"><tr><td align="center" style="color: 000000; text-align: center; line-height: 1.2 !important;" class="lh"><font e-editable="Headline1" class="ff1 fc1 fwn fs20 " style="font-family: 'Trade Gothic LT Std', 'Helvetica Neue', Helvetica, Arial, sans-serif; color: #000000; font-size: 20px; line-height: 1.2 !important;"><strong>Limited Collector’s Edition</strong></font></td></tr><tr><td height="20"><div></div></td></tr><tr><td align="center" style="font-family: 'Lato', 'Helvetica Neue', Helvetica, Arial, sans-serif; color: 000000; text-align: center; letter-spacing: 0px; line-height: 1.2 !important;" class="ff2 lh"><font e-editable="Bodycopy1" class="ff2 fs18 fc2 " style="font-family: 'Lato', 'Helvetica Neue', Helvetica, Arial, sans-serif; color: #000000; font-size: 18px; line-height: 1.2 !important;">Limited to only 150 guitars worldwide; 100 hand-signed by Keith Richards on the F-hole label, and 50 hand-signed on both the F-hole label and the back of the headstock.</font></td></tr></table></td><td width="40" class="mh"><span></span></td></tr></table></th></tr></table></td></tr><tr class="bg1" e-block-id="6965728025debb0016000005" style="background-color: #ffffff;" bgcolor="#ffffff"><td class="bgcontent" align="center" style="background-color: #ffffff;" bgcolor="#ffffff"><table cellpadding="0" cellspacing="0" border="0" width="600" class="fw"><tr><td align="center" class="bgcolor"><a e-editable="Link1" href="https://pm-link.gibson.com/u/nrd.php?p=Ai8Q5Z8kLn_151905_4025382_1_11&ems_l=5891738&i=1&d=NDMzMDQ3MTc5%7CQWk4UTVaOGtMbg%3D%3D%7CNWRiMzZkZWMtN2Q2OS00MGMzLWE3Y2YtNWEyYjY3YzdlYzNl%7CMS4xMy4yNiUzQStLZWl0aCtSaWNoYXJkcysxOTYwK0VTLTM1NStDb2xsZWN0b3IlMjdzK0VkaXRpb24%3D%7C&_esuh=_11_f73d078edf4359554b093bfd83b17752ba5aeca2796ab6019324fd1e0657d5c1" target="_blank" style="text-decoration: none; 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font-weight: normal; color: #000000;"><img e-editable="Image_Left" src="https://pm-img.gibson.com/custloads/1007441290/md_1016734.jpg" alt width="300" border="0" style="display: block; width: 300px;" class="image"></a></td></tr></table></th><th width="0" class="s2 fl" style="padding: 0; Margin: 0; border: 0; font-weight: normal; vertical-align: top;" valign="top"><span></span></th><th align="center" class="vam fl" style="padding: 0; Margin: 0; border: 0; font-weight: normal; vertical-align: middle;" valign="middle"><table cellspacing="0" cellpadding="0" border="0" width="300" class="fw" style="direction:ltr;"><tr><td width="40" class="mh"><span></span></td><td align="center"><table cellspacing="0" cellpadding="0" border="0" class="w90"><tr><td align="center" style="color: 000000; text-align: center; line-height: 1.2 !important;" class="lh"><font e-editable="Headline1" class="ff1 fc1 fwn fs20 " style="font-family: 'Trade Gothic LT Std', 'Helvetica Neue', Helvetica, Arial, sans-serif; color: #000000; font-size: 20px; line-height: 1.2 !important;"><strong>Thoughtful extras</strong></font></td></tr><tr><td height="20"><div></div></td></tr><tr><td align="center" style="font-family: 'Lato', 'Helvetica Neue', Helvetica, Arial, sans-serif; color: 000000; text-align: center; letter-spacing: 0px; line-height: 1.2 !important;" class="ff2 lh"><font e-editable="Bodycopy1" class="ff2 fs18 fc2 " style="font-family: 'Lato', 'Helvetica Neue', Helvetica, Arial, sans-serif; color: #000000; font-size: 18px; line-height: 1.2 !important;">The Gibson Custom Keith Richards 1960 ES-355 Collector’s Edition comes packaged in a Protector Series hardshell case, along with a guitar strap and Certificate of Authenticity.</font></td></tr></table></td><td width="40" class="mh"><span></span></td></tr></table></th></tr><tr><td height="20"><div></div></td></tr></table></td></tr><!-- 100 --><tr class="bg1" e-block-id="69656f1853546f9bdf00000a" style="background-color: #ffffff;" bgcolor="#ffffff"><td align="center"><table cellpadding="0" cellspacing="0" border="0" width="600" class="fw"><tr><td align="center"><a e-editable="Link" href="https://pm-link.gibson.com/u/nrd.php?p=Ai8Q5Z8kLn_151905_4025382_1_19&ems_l=5891738&i=1&d=NDMzMDQ3MTg3%7CQWk4UTVaOGtMbg%3D%3D%7CNWRiMzZkZWMtN2Q2OS00MGMzLWE3Y2YtNWEyYjY3YzdlYzNl%7CMS4xMy4yNiUzQStLZWl0aCtSaWNoYXJkcysxOTYwK0VTLTM1NStDb2xsZWN0b3IlMjdzK0VkaXRpb24%3D%7C&_esuh=_11_671e9a9a0d82772e143112fc633e7e819a709374b56ba6a391d7a5b6b1cc0754" target="_blank" style="text-decoration: none; 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font-size: 16px; line-height: 1.5 !important;"><strong>The Gibson Family of Brands</strong></font></td></tr><tr><td height="10"><div></div></td></tr><tr><td><table align="center" cellpadding="0" cellspacing="0" border="0" width="100%" class="fw"><tr><th width="20" class="rw10" style="padding: 0; Margin: 0; border: 0; font-weight: normal; vertical-align: top;" valign="top"><div>&nbsp;</div></th><th align="center" valign="middle" class="vam fl" style="padding: 0; Margin: 0; border: 0; font-weight: normal; vertical-align: middle;"><table cellpadding="0" cellspacing="0" border="0" style="direction:ltr" class="w90"><tr><th align="center" valign="top" class="vat comt mcw" style="Margin: 0; border: 0; font-weight: normal; vertical-align: top; padding: 5px 0px;"><a href="https://pm-link.gibson.com/u/nrd.php?p=Ai8Q5Z8kLn_151905_4025382_1_43&ems_l=5891738&i=1&d=NDMzMDQ3MjEx%7CQWk4UTVaOGtMbg%3D%3D%7CNWRiMzZkZWMtN2Q2OS00MGMzLWE3Y2YtNWEyYjY3YzdlYzNl%7CMS4xMy4yNiUzQStLZWl0aCtSaWNoYXJkcysxOTYwK0VTLTM1NStDb2xsZWN0b3IlMjdzK0VkaXRpb24%3D%7C&_esuh=_11_3cfe474fa94f22aac78c8e3fbf5b7bc83ed502a0e762873e77e2956e1690601c" e-editable="Link1Gib" target="_blank" style="font-weight: normal; color: #222222; text-decoration: underline;"><img e-editable="LightImageGib" src="https://pm-img.gibson.com/custloads/1007441290/VCE/Gibson_small.png" width="60" border="0" style="display:block;" alt="Gibson" class="darkImgDefault w80"><!--Dark Mode--><div e-editable="DarkModeImg1" class="lightImgWrapper" style="mso-hide: all; display: none"><img e-editable="DarkImage1" src="https://pm-img.gibson.com/custloads/1007441290/VCE/Gibson_small_white.png" width="60" border="0" style="display:block;" alt="Gibson" class="lightImg w80"></div></a></th><th align="center" valign="top" class="vat comt mcw" style="Margin: 0; border: 0; font-weight: normal; vertical-align: top; padding: 5px;"><a href="https://pm-link.gibson.com/u/nrd.php?p=Ai8Q5Z8kLn_151905_4025382_1_45&ems_l=5891738&i=1&d=NDMzMDQ3MjEz%7CQWk4UTVaOGtMbg%3D%3D%7CNWRiMzZkZWMtN2Q2OS00MGMzLWE3Y2YtNWEyYjY3YzdlYzNl%7CMS4xMy4yNiUzQStLZWl0aCtSaWNoYXJkcysxOTYwK0VTLTM1NStDb2xsZWN0b3IlMjdzK0VkaXRpb24%3D%7C&_esuh=_11_2cdb806082c9cadad7324185508ed6dddb33809d1537ef612ab03d8e008c9a89" e-editable="Link2Epi" target="_blank" style="font-weight: normal; color: #222222; text-decoration: underline;"><img e-editable="LightImageEpi" src="https://pm-img.gibson.com/custloads/1007441290/VCE/Epiphone_small.png" width="60" border="0" style="display:block;" alt="Epiphone" class="darkImgDefault w80"><!--Dark Mode--><div e-editable="DarkModeImg2" class="lightImgWrapper" style="mso-hide: all; display: none"><img e-editable="DarkImage2" src="https://pm-img.gibson.com/custloads/1007441290/VCE/Epiphone_small_white.png" width="60" border="0" style="display:block;" alt="Epiphone" class="lightImg w80"></div></a></th><th align="center" valign="top" class="vat comt mcws" style="Margin: 0; border: 0; font-weight: normal; vertical-align: top; padding: 5px;"><a href="https://pm-link.gibson.com/u/nrd.php?p=Ai8Q5Z8kLn_151905_4025382_1_47&ems_l=5891738&i=1&d=NDMzMDQ3MjE1%7CQWk4UTVaOGtMbg%3D%3D%7CNWRiMzZkZWMtN2Q2OS00MGMzLWE3Y2YtNWEyYjY3YzdlYzNl%7CMS4xMy4yNiUzQStLZWl0aCtSaWNoYXJkcysxOTYwK0VTLTM1NStDb2xsZWN0b3IlMjdzK0VkaXRpb24%3D%7C&_esuh=_11_60ec691b1144f9ff8fea039adb7b9257cea918060f0653e1b84403e7740c510e" e-editable="Link3Kramer" target="_blank" style="font-weight: normal; color: #222222; text-decoration: underline;"><img e-editable="LightImageKramer" src="https://pm-img.gibson.com/custloads/1007441290/VCE/KramerLogo_MTRH-2x.png" width="60" border="0" style="display:block;" alt="Kramer" class="darkImgDefault fw"><!--Dark Mode--><div e-editable="DarkModeImg3" class="lightImgWrapper" style="mso-hide: all; display: none"><img e-editable="DarkImage3" src="https://pm-img.gibson.com/custloads/1007441290/VCE/KramerLogo_MTRH-2_white2x.png" width="60" border="0" style="display:block;" alt="Kramer" class="lightImg fw"></div></a></th></tr></table></th><th align="center" valign="middle" class="vam mtop10 fl" style="padding: 0; Margin: 0; border: 0; font-weight: normal; vertical-align: middle;"><table cellpadding="0" cellspacing="0" border="0" class="fw"><tr><th align="center" rowspan="2" valign="middle" class="vam comt mcw" style="Margin: 0; border: 0; font-weight: normal; vertical-align: middle; padding: 10px 0px;"><a href="https://pm-link.gibson.com/u/nrd.php?p=Ai8Q5Z8kLn_151905_4025382_1_49&ems_l=5891738&i=1&d=NDMzMDQ3MjE3%7CQWk4UTVaOGtMbg%3D%3D%7CNWRiMzZkZWMtN2Q2OS00MGMzLWE3Y2YtNWEyYjY3YzdlYzNl%7CMS4xMy4yNiUzQStLZWl0aCtSaWNoYXJkcysxOTYwK0VTLTM1NStDb2xsZWN0b3IlMjdzK0VkaXRpb24%3D%7C&_esuh=_11_ba88b0d022df6b0054d0cb5298baf41208947a07c37aa0e6cd5b908b2e5fbbd2" e-editable="Link4Steinberger" target="_blank" style="font-weight: normal; 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font-size: 10px; line-height: 1.2 !important;" class="lh la1"><font e-editable="View" class="ff2 fc2 nlf" style="font-family: 'Lato', 'Helvetica Neue', Helvetica, Arial, sans-serif; color: #000000; font-size: 12px!important; line-height: 1.2 !important;"><a href="https://pm-link.gibson.com/u/gm.php?prm=Ai8Q5Z8kLn_1007441290_4025382_151905&_esuh=_11_ea663e744758337c98bcc87b2e62ce09564a88e6efeb064606b035e2d6870c2b" target="_blank" style="font-weight: normal; color: #222222; text-decoration: underline;" ems:notrack="true">View this email in your browser</a>.</font></td></tr></table></td></tr><tr><td height="10"><div></div></td></tr><tr><td align="center" style="font-family: 'Lato', 'Helvetica Neue', Helvetica, Arial, sans-serif; color: #000000; font-size: 10px; text-align: center; line-height: 1.2 !important;" class="ff2 lh la1"><font e-editable="Trademark" class="ff2 nlf fc2" style="font-family: 'Lato', 'Helvetica Neue', Helvetica, Arial, sans-serif; color: #000000; font-size: 12px!important; 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Gibson

Annual Breakdown

176

Total Emails

Monthly Avg

Weekly Avg

Daily Avg

Year-over-Year

2024

Total Emails

Monthly Avg

Weekly Avg

Daily Avg

2025

+683.3% YoY

141

Total Emails

Monthly Avg

Weekly Avg

Daily Avg

2026

-87.9% YoY

Total Emails

Monthly Avg

Weekly Avg

Daily Avg

Timing Intelligence

Wednesday

Top Send Day

Top Send Hour

Avg Subject Chars

Brand Content Intelligence

Strategic Intent Distribution

Hook Type Distribution

Sending Cadence

Weekly Sending Cadence Chart

Weekly email distribution for Gibson

Dec 21

Dec 28

Jan 4

Jan 11

Jan 18

Jan 25

Feb 1

Feb 8

Feb 15

Feb 22

Mar 1

Mar 8

Mar 15

Mar 22

Mar 29

Apr 5

Apr 12

Apr 19

Apr 26

May 3

May 10

May 17

May 24

May 31

Jun 7

Jun 14

Jun 21

Jun 28

Jul 5

Jul 12

Jul 19

Jul 26

Aug 2

Aug 9

Aug 16

Aug 23

Aug 30

Sep 6

Sep 13

Sep 20

Sep 27

Oct 4

Oct 11

Oct 18

Oct 25

Nov 1

Nov 8

Nov 15

Nov 22

Nov 29

Dec 6

Dec 13

Dec 20

Daily Sending Pattern Chart

Daily email distribution by day of week for Gibson

Thursday

Monday

Saturday

Wednesday

Tuesday

Sunday

Friday

Hourly Sending Pattern Chart

Hourly email distribution throughout the day for Gibson

05:00

06:00

08:00

09:00

10:00

11:00

12:00

13:00

14:00

15:00

16:00

17:00

19:00

22:00

Annual Sending Volume Chart

Year-over-year email volume for Gibson

141

113

2024

2025

2026

Monthly Sending Pattern Chart

Monthly email distribution over time for Gibson

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Gibson

Subject Lines

Subject Line	Date	Character Length	Hook Type	Hook Quality	Strategic Intent
Welcome to the Band!	12/4/2024	20	curiosity	average	nurture
Confirm Your Opt In	12/4/2024	19	curiosity	generic	re-engagement
Confirm Your Opt In	12/4/2024	19	curiosity	generic	re-engagement
Introducing the Les Paul Studio Session	12/5/2024	39	curiosity	average	promotional
A Legacy of Craftsmanship	12/6/2024	25	curiosity	average	educational
Shop Unique Guitars, Apparel, and Merch	12/8/2024	39	curiosity	generic	promotional
Dealer Spotlight: Guitar Center	12/9/2024	31	curiosity	average	promotional
Gear Demos, Artist Interviews, and More	12/10/2024	39	curiosity	average	educational
Shop the New H Bar C x Gibson Dove Collection	12/11/2024	45	curiosity	average	promotional
Own a Piece of Gibson’s Golden Era History	12/12/2024	42	curiosity	average	promotional
Get 15% off select MOD Collection guitars	12/13/2024	41	curiosity	average	promotional
Dealer Spotlight: zZounds	12/16/2024	25	curiosity	generic	announcement
Last chance to shop the Gift Guide 🚨	12/18/2024	37	scarcity	strong	urgency
Take a deep dive into A Complete Unknown	12/21/2024	40	curiosity	average	educational
Soar to new heights with the Hummingbird & Dove	12/23/2024	47	curiosity	average	promotional
Happy Holidays from Gibson 🎁	12/25/2024	29	curiosity	average	nurture
End the year on a high note 🎶	12/27/2024	30	curiosity	average	promotional
Explore the best of 2024 🎉	12/30/2024	27	curiosity	average	educational
New year, new MOD Collection	1/3/2025	28	curiosity	average	promotional
Dealer Spotlight: American Musical Supply	1/6/2025	41	curiosity	average	announcement
Find your inspiration in 2025 with the Artist Collection	1/8/2025	56	curiosity	average	promotional
What’s New From Gibson	1/9/2025	22	curiosity	average	promotional
Accessorize your rig	1/10/2025	20	curiosity	average	promotional
Dealer Spotlight: Wildwood Guitars	1/13/2025	34	curiosity	average	educational
Shop new exclusive Les Paul Studio finishes	1/15/2025	43	curiosity	average	educational
Our Latest Gear Demos, Articles & More	1/16/2025	38	curiosity	average	educational
Explore designer guitars that shaped history	1/17/2025	44	curiosity	average	promotional
Dealer Spotlight: Willcutt Guitars	1/21/2025	34	curiosity	generic	announcement
Introducing the 1955 NAMM Show Commemorative Edition Les Paul	1/22/2025	61	curiosity	strong	promotional
Back in stock: The Repurpose Collection	1/24/2025	39	curiosity	average	promotional
Introducing the ES Custom Color Series	1/28/2025	38	curiosity	exceptional	announcement
Shop January new arrivals	1/29/2025	25	curiosity	average	promotional
Shop the latest MOD Collection drop	1/31/2025	35	curiosity	average	promotional
Introducing the Murphy Lab Heavy Aged Acoustic Collection	2/4/2025	57	curiosity	strong	promotional
Discover Gibson’s legacy of legendary pickups	2/5/2025	45	curiosity	strong	promotional
Discover exclusive falcon amps & more from CME	2/7/2025	46	curiosity	average	promotional
Shop imogene + willie x Gibson	2/11/2025	30	curiosity	average	promotional
Introducing rosewood and walnut Studio acoustics	2/12/2025	48	curiosity	average	promotional
Ready to find your guitar soulmate?	2/14/2025	35	question	strong	promotional
Introducing the Brian May SJ-200 12-String	2/18/2025	42	curiosity	strong	promotional
Made to Meaure masterpieces at The Music Zoo	2/20/2025	44	curiosity	average	promotional
Introducing the Eric Clapton 1958 Les Paul Custom	2/21/2025	49	curiosity	exceptional	announcement
Back to the 80s with Certified Vintage	2/26/2025	38	curiosity	average	promotional
New Custom Select, MOD Collection, and more	2/27/2025	43	curiosity	average	promotional
Dealer Spotlight: Guitar Center	2/28/2025	31	curiosity	average	promotional
Introducing the Gibson Acoustic Special models	3/4/2025	46	curiosity	average	announcement
Introducing the Firebird Platypus	3/5/2025	33	curiosity	strong	promotional
Dealer Spotlight: Thunder Road Guitars	3/7/2025	38	curiosity	average	promotional
Introducing the Warren Haynes Les Paul Standard	3/11/2025	47	curiosity	average	announcement
The RD Custom is back	3/12/2025	21	curiosity	average	announcement
Upgrade your sound: 15-20% off Gibson Demo Shop	3/14/2025	47	curiosity	average	promotional
Introducing the Margo Price J-45	3/18/2025	32	curiosity	average	promotional
Still Interested in Our Emails?	3/18/2025	31	question	average	re-engagement
Get 15-20% off MOD Collection	3/19/2025	29	curiosity	average	promotional
Introducing The Collection: Kirk Hammett	3/20/2025	40	curiosity	average	promotional
Dealer Spotlight: Cream City Music	3/24/2025	34	curiosity	generic	announcement
Introducing the Les Paul Standard 50s and 60s Double Trouble	3/25/2025	60	curiosity	average	promotional
Sale extended: 15-20% off MOD Collection ‼️	3/26/2025	43	curiosity	average	promotional
This month’s hot releases: Artist models, Custom Select, & more	3/28/2025	63	curiosity	strong	announcement
Iconic guitars from The Collection books	3/31/2025	40	curiosity	average	promotional
Explore the newest Gibson Certified Vintage release	4/2/2025	51	curiosity	strong	promotional
Want more relevant emails?	4/3/2025	26	question	generic	educational
Dealer Spotlight: American Musical Supply	4/4/2025	41	curiosity	generic	announcement
Bassists rejoice—Tobias is back	4/7/2025	31	curiosity	average	announcement
Shop the newest from the MOD Collection	4/9/2025	39	curiosity	average	promotional
What makes the P-90 so special?	4/11/2025	31	question	average	educational
Dealer Spotlight: Guitar Center	4/17/2025	31	curiosity	average	promotional
Introducing the Serj Tankian “Foundations” Les Paul Modern	4/18/2025	58	curiosity	strong	announcement
A guitar of her own	4/22/2025	19	curiosity	strong	promotional
Introducing new archtops from Gibson Certified Vintage	4/23/2025	54	curiosity	strong	promotional
Fresh exclusives: SG Junior & Grizzly Burst acoustics	4/25/2025	53	curiosity	average	promotional
Introducing new Inspired by Gibson Custom guitars	4/29/2025	49	curiosity	strong	announcement
This month’s hot releases: exclusives, MOD Collection & more	4/30/2025	60	curiosity	average	promotional
The iconic Firebird Platypus is back	5/6/2025	36	curiosity	average	announcement
Shop exclusive Les Paul Standard finishes	5/8/2025	41	curiosity	average	promotional
Dealer Spotlight: zZounds	5/9/2025	25	curiosity	average	promotional
Five iconic guitars from “The Collection”	5/12/2025	41	curiosity	strong	educational
Shop the newest from the MOD Collection	5/14/2025	39	curiosity	average	promotional
Play the guitars of legends	5/20/2025	27	scarcity	average	promotional
New exclusive Light Aged electrics	5/22/2025	34	curiosity	average	promotional
Made to Meaure masterpieces at The Music Zoo	5/23/2025	44	curiosity	average	announcement
Introducing the new Historic Reissue Parts Collection	5/27/2025	53	curiosity	average	promotional
This month’s releases: Inspired by Gibson Custom, exclusives and more	5/29/2025	69	curiosity	average	promotional
Shop CME exclusives and more	5/30/2025	28	curiosity	generic	promotional
Have you seen this guitar?	6/3/2025	26	question	average	nurture
Explore the latest Gibson Certified Vintage release	6/4/2025	51	curiosity	average	promotional
Just In: new gear for the summer	6/6/2025	32	curiosity	average	promotional
Gifts for the dads who rock	6/10/2025	27	curiosity	average	promotional
New “painted over” finishes from Custom Select	6/12/2025	46	curiosity	average	promotional
Introducing the Marcus King ES-345	6/17/2025	34	curiosity	strong	promotional
Just in: Today’s MOD Collection drop	6/18/2025	36	curiosity	generic	announcement
Tone Masterclass with Marcus King	6/24/2025	33	curiosity	strong	educational
What’s cooler than a ’59 Burst? This.	6/25/2025	37	question	average	educational
This month’s releases: New exclusives, artist collabs, and more	6/30/2025	63	curiosity	average	announcement
Celebrate Independence Day in style	7/2/2025	35	curiosity	average	promotional
Introducing the Les Paul Music City Special	7/8/2025	43	curiosity	average	announcement
Meet the Gibson Acoustic Special models	7/10/2025	39	curiosity	average	announcement
One pickup, no nonsense	7/15/2025	23	curiosity	generic	promotional
Explore the newest Gibson Certified Vintage release	7/16/2025	51	curiosity	average	promotional
Dealer Spotlight: Sweetwater	7/18/2025	28	curiosity	average	promotional
Explore the new Les Paul Music City Special	7/21/2025	43	curiosity	average	promotional
Get 20% off MOD Collection	7/23/2025	26	curiosity	generic	transactional
Our top four MOD Collection picks	7/25/2025	33	curiosity	generic	promotional
Six Gibson artists react to our coolest new guitars	7/28/2025	51	curiosity	strong	announcement
This month’s releases: New exclusives, Custom Select, and more	7/30/2025	62	curiosity	average	announcement
Dealer Spotlight: Guitar Center	8/1/2025	31	curiosity	generic	announcement
Explore the newest Gibson Certified Vintage drop	8/6/2025	48	curiosity	strong	promotional
The Falcon flies again	8/8/2025	22	curiosity	average	announcement
The story behind Noel Gallagher’s Live ’25 Les Paul	8/11/2025	51	curiosity	average	educational
Just in: Smooth Copper finish MOD guitars	8/13/2025	41	curiosity	strong	promotional
Dealer Spotlight: Danville Music	8/15/2025	32	curiosity	average	announcement
Meet the Les Paul Standard Double Trouble	8/19/2025	41	curiosity	strong	promotional
Up close with an original 1957 Gibson Les Paul Goldtop	8/22/2025	54	curiosity	exceptional	promotional
The Tony Iommi Signature Humbucker is back	8/26/2025	42	curiosity	strong	announcement
Your Modern Acoustic Collection buyer’s guide	8/28/2025	45	curiosity	average	promotional
Shop CME exclusives and more	8/29/2025	28	curiosity	average	promotional
Unbox last month’s must-have releases	9/2/2025	37	curiosity	average	educational
Meet the Gibson Custom SJ-200 Monarch #100 Brazilian Rosewood	9/4/2025	61	curiosity	exceptional	educational
Five new Murphy Lab Light Aged acoustics	9/9/2025	40	curiosity	average	promotional
The newest Mod Drop is live	9/10/2025	27	curiosity	strong	promotional
Dealer Spotlight: Wildwood Guitars	9/12/2025	34	curiosity	average	educational
Introducing Gibson x Loog	9/16/2025	25	curiosity	strong	promotional
Introducing the Les Paul Custom 70s	9/18/2025	35	curiosity	average	announcement
New Faded Les Paul Juniors & Cobra Bursts	9/22/2025	41	curiosity	average	promotional
Get geared up for fall with Gibson	9/24/2025	34	curiosity	average	promotional
Dealer Spotlight: Sweetwater	9/26/2025	28	curiosity	average	educational
Miss September’s gear drops?	9/30/2025	28	question	average	re-engagement
The newest Mod drop is live	10/2/2025	27	curiosity	strong	promotional
Introducing the Sierra Hull F-5G & F-5 Master Model	10/7/2025	51	curiosity	average	promotional
Shop new Gibson Custom Select acoustics	10/9/2025	39	curiosity	average	promotional
Meet the Les Paul Custom 70s	10/13/2025	28	curiosity	average	announcement
New Double Classic White pickups	10/15/2025	32	curiosity	average	announcement
Dealer Spotlight: Tone Shop	10/17/2025	27	curiosity	average	announcement
Introducing the Back to the Future “1955” ES-345 Collector’s Edition	10/21/2025	68	curiosity	exceptional	promotional
New British Racing Green Les Pauls	10/23/2025	34	curiosity	strong	promotional
Travel through time in serious style	10/27/2025	36	curiosity	average	promotional
Introducing the Kirk Hammett Raven	10/28/2025	34	curiosity	average	promotional
Introducing the Noel Gallagher Les Paul Standard	10/30/2025	48	curiosity	strong	announcement
Cozy up with October’s top releases	11/3/2025	35	curiosity	average	promotional
The newest Mod drop is live	11/5/2025	27	curiosity	average	promotional
Shop CME exclusives and more	11/7/2025	28	curiosity	average	promotional
Introducing the 1959 Humbucker Collector’s Edition Series 3	11/11/2025	59	curiosity	average	promotional
The Gibson Holiday Gift Guide has arrived	11/12/2025	41	curiosity	average	promotional
Dealer Spotlight: Sweetwater	11/14/2025	28	curiosity	average	promotional
Shop holiday hits (stocking-sized)	11/17/2025	34	curiosity	average	promotional
Spark someone’s musical journey	11/19/2025	31	curiosity	average	promotional
Introducing the Dave Grohl DG-335	11/20/2025	33	curiosity	strong	promotional
Fresh holiday gifts just dropped 🎁	11/25/2025	35	curiosity	average	promotional
Get 20% off select guitars and 50% off select apparel	11/27/2025	53	curiosity	average	promotional
Last chance to get 20% off select guitars	12/1/2025	41	scarcity	strong	urgency
11 artists reveal their must-have gifts	12/3/2025	39	curiosity	average	promotional
Shine this season with Gibson Custom Select	12/8/2025	43	curiosity	average	promotional
Meet the Bats in Flight Series	12/12/2025	30	curiosity	average	promotional
A year of iconic launches	12/15/2025	25	curiosity	average	announcement
Celebrate the season with the Mod Collection	12/17/2025	44	curiosity	average	promotional
LAST CALL: Get your gifts now 🚨	12/19/2025	32	curiosity	strong	urgency
Your ultimate holiday binge-watch	12/22/2025	33	curiosity	average	educational
Wishing you a joyful, music-filled Christmas 🎁	12/25/2025	47	direct	average	nurture
End the year inspired	12/29/2025	21	curiosity	average	promotional
Tour the Murphy Lab with the Gibson Gear Guide	1/5/2026	46	curiosity	average	educational
Vintage feel, stage ready	1/7/2026	25	curiosity	average	promotional
Introducing the Keith Richards 1960 ES-355 Collector’s Edition	1/13/2026	62	curiosity	strong	announcement
Stream the first episode of Tony Iommi: The Godfather of Heavy Metal	1/15/2026	68	curiosity	average	educational
Explore "CME Spec" Gibson Custom guitars	1/16/2026	40	curiosity	average	promotional
The newest Mod drop is live	1/21/2026	27	curiosity	average	promotional
How Rhett Shull built a real career in guitar	1/23/2026	45	curiosity	strong	educational
January, wrapped	1/28/2026	16	curiosity	average	promotional
Dealer Spotlight: Dave’s Guitars	1/30/2026	32	curiosity	average	promotional
Introducing the Mark Morton Les Paul Modern Quilt	2/3/2026	49	curiosity	average	announcement
Introducing the L-1 Anniversary Limited Edition	2/5/2026	47	scarcity	exceptional	announcement
Introducing the Epiphone Inspired by Gibson Collection	2/6/2026	54	curiosity	average	announcement
The Golden Era returns	2/10/2026	22	curiosity	average	announcement
Introducing the Aged Greenybucker Pickups	2/12/2026	41	curiosity	exceptional	announcement
Explore the newest Master Artisan Collection guitars	2/19/2026	52	curiosity	strong	promotional
Fun, funky & fresh finishes 🔥	2/25/2026	30	curiosity	average	promotional
Dealer Spotlight: Cream City Music	2/27/2026	34	curiosity	average	promotional