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From: Patagonia

Subject: It’s good to wash your shells

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Focuses on the importance of maintaining outdoor gear.

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A climber in the rain opens their backpack." border="0" class="" src="https://images.patagonia.com/eMedia/images/2026/012826_DutyOfCare_ShellsRainwear_01.jpg" style="font-family: Arial; color:#333333; font-size:14px; display:block;" width="100%"></a></td></tr><!--HERO Image--><tr><td style=""><a href="https://trk.na.patagonia.com/ls/click?upn=u001.sIJIdDSs4ZUW45aJuUQ5STme1O-2BmG5-2BJGh49tFJirReXTzdrK8OnEiGAjb3D4nU2Pn-2BbV4Gl2vlMAWBfpJIYN9UNdPP8qQPQS48ZZo-2BZjPegPUfWoGi-2FZhVKYS-2BmbiGlHCbT3UapVZ0sh33qft9qm8FUkANtLCquLK2sszVjXVIf709ewcKAAen-2BfbRg5xeaB75w3IxbkNsCn7ThZgm1BI-2F3Yt79vk2JTNpqIj5hImXhu762-2Bl4OGqimN8xeNncgh1PtfMEy1j7rYrcmC0-2Fs63-2BjJRCHkjFOOFyTKFXRQylk8YmzoYVF84Vy8H-2Bpj-2FFPkW-2BmSS-2FMDtWhyuK1QOBSQsTW0mAEnwdr5pDOfAQKtgE-3DIXOr_0XebztmDXfTwa38hTS1n5ZQYZl5j-2BuwI-2Fl5L3CPRYm9IuHYaJXJiCUe8D8qcCATP7nT00xPmLjf-2BRM1C2Np-2Bcl-2B9AxjnAjmm3SeQQiLfbxZMAYG7uanpX4ofyJEqKSR-2FPLY8ZiibqYnzI2HfOdbRAjLrukLGmGjab7TASvUFBJf2v0kVWWo1vRVyQGi4yaK2eTXPsRuqtrTo6v-2BRvdr-2ByU7AaoLJeKAe9uTv6a-2FAylMYCQL-2FiTdSbnhbHn1sB4WqnNsbidneNHclFZWo6ePRCCEjE4kgKMg1OsCki9LDP-2Bh0saLuaGXIYmE-2F9TiZprsK95s3MaiVY-2Bgwszgm4b8PKEGX2BPGAi4gQ4pxaDy3Vu-2FjhXYDU4UbYUgRWcjnTXLPxGZuYQMmY3HqaFrZabTMfjyE-2BFSTlXCOYIfqRSb6lPMJI98FOrPoEnGhKDG844x6AULSIiEMDFLdnWcSDu61yUb4l1wHgFvjMl-2BD4Gsr7S7FBEzWbmYzMFzyJHEeBY67I40-2FP-2FzIzQljTXmLkIQTJOahToUXe6x9jWgL7SRQezRPXADbl5QqA24FxB4sblp8MOBRKtHlRoNgYYOr3kkkLREwEtWj3JPWJuGqFghwFI4-3D"><img alt="And the Heat Goes On" border="0" class="" src="https://images.patagonia.com/eMedia/images/2026/012826_DutyOfCare_ShellsRainwear_02.jpg" style="font-family: Arial; color:#333333; font-size:14px; display:block;" width="100%"></a></td></tr><!--HERO Image--><tr><td style="padding: 4% 0% 0% 0%;"><a href="https://trk.na.patagonia.com/ls/click?upn=u001.sIJIdDSs4ZUW45aJuUQ5STme1O-2BmG5-2BJGh49tFJirRcNwsO2BPqwDE4n4eMtAsTtqyH-2FUjk8IZrcEiB3ylaOpglHfnt81V19OaYv0c8zJTw7ve7NSIkLcyBMTAyn93Za-2BeqOl8MZCMWKNi0hT5-2F78R1YkkPOHmQT7BR9h8zdt9LvLK7PUdaFlxy23an3KXwxz0bq3O44vFDkMA1j4JDzBFluzWB9eARSoCSJqOb5M9LteemYPNTEBmrneuQ0H1CAFn8rlrEwZ8pqXY75Cm7KB4NBN029B2nkHi28bUqkpoXx1izaijjEKXCltgVcNhWbErKhDS-2BKwl-2BouBceG7rqK6947caDiHs6TKG9GlTh4vONXCqEI6ndvCboYjm0PpY3RORj_0XebztmDXfTwa38hTS1n5ZQYZl5j-2BuwI-2Fl5L3CPRYm9IuHYaJXJiCUe8D8qcCATP7nT00xPmLjf-2BRM1C2Np-2Bcl-2B9AxjnAjmm3SeQQiLfbxZMAYG7uanpX4ofyJEqKSR-2FPLY8ZiibqYnzI2HfOdbRAjLrukLGmGjab7TASvUFBJf2v0kVWWo1vRVyQGi4yaK2eTXPsRuqtrTo6v-2BRvdr-2ByU7AaoLJeKAe9uTv6a-2FAylMYCQL-2FiTdSbnhbHn1sB4WqnNsbidneNHclFZWo6ePRCCEjE4kgKMg1OsCki9LDP-2Bh0saLuaGXIYmE-2F9TiZprsK95s3MaiVY-2Bgwszgm4b8PKEGX2BPGAi4gQ4pxaDy3Vu-2FjhXYDU4UbYUgRWcjnTXLPxGZuYQMmY3HqaFrZabTMfjyE-2BFSTlXCOYIfqRSb6lPMJI98FOrPoEnGhKDG844x6Q4vK72pK7HfePVawhAb4EC6JNmcGIjPuKMqS7gVa-2FFxoW9l4skDocHRe6uSlOPI-2B-2FNvJnnkk78DUmVMS6i6yTMrqQQP3nSirlj3u13-2FQImtxStopKJmNtkbd-2F9TT17sG0ed4A2l-2BVlxzQTwJ5Z8z-2B4tHKiUHMkSP0jkIdH9SSEw-3D"><img alt="If your shell is looking soggy, it’s time for a wash." border="0" class="" src="https://images.patagonia.com/eMedia/images/2026/012826_DutyOfCare_ShellsRainwear_03.jpg" style="font-family: Arial; color:#333333; font-size:14px; display:block;" width="100%"></a></td></tr><!--HERO Image--></tbody></table><!--END HERO MODULE - PB--><!--INSET COPY SECTION - PB--><table align="center" border="0" cellpadding="0" cellspacing="0" class="fluid" role="presentation" style="border-collapse:collapse; margin:0 auto; width:600px; background-color:#500778;"><tbody><tr><td style="width:6%;"></td><td style="width:88%;"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse; margin:0 auto; width:100%;"><!--RS Paragraph-MD--><tbody><tr><td class="NoSerif RSParagraphM" style="font-family: 'RidgewayEmail', Helvetica, sans-serif; font-size:20px; letter-spacing:0em; line-height:1.45; font-weight:normal; padding:8% 4% 4% 0%; color:#CEECF7; text-align:left;"> Keeping your rain jackets and alpine/snow shells clean is key for the waterproof performance demanded by your next objective.<br><br>All of our technical shells are made without intentionally added PFAS, which means they need a bit more frequent cleaning than shells made with “forever chemicals.”<br><br>Pop them in the wash, then tumble dry on low after a long trip or a week’s worth of hard wearing and they’ll be better than new. </td></tr><!--END RS Paragraph-MD--></tbody></table></td><td style="width:6%;"></td></tr></tbody></table><!--END INSET COPY SECTION - PB--><!--HERO MODULE - PB--><table align="center" border="0" cellpadding="0" cellspacing="0" class="fluid" role="presentation" style="border-collapse:collapse; margin:0 auto; width:600px; background-color:#FFFFFF;"><!--HERO Image--><tbody><tr><td style=""><a href="https://trk.na.patagonia.com/ls/click?upn=u001.sIJIdDSs4ZUW45aJuUQ5STme1O-2BmG5-2BJGh49tFJirRcNwsO2BPqwDE4n4eMtAsTtqyH-2FUjk8IZrcEiB3ylaOpglHfnt81V19OaYv0c8zJTw7ve7NSIkLcyBMTAyn93Za-2BeqOl8MZCMWKNi0hT5-2F78R1YkkPOHmQT7BR9h8zdt9LvLK7PUdaFlxy23an3KXwxz0bq3O44vFDkMA1j4JDzBFluzWB9eARSoCSJqOb5M9LteemYPNTEBmrneuQ0H1CAFn8rlrEwZ8pqXY75Cm7KB4NBN029B2nkHi28bUqkpoXx1izaijjEKXCltgVcNhWbErKhDS-2BKwl-2BouBceG7rqK6947caDiHs6TKG9GlTh4vONXCqEI6ndvCboYjm0PpY32Dbu_0XebztmDXfTwa38hTS1n5ZQYZl5j-2BuwI-2Fl5L3CPRYm9IuHYaJXJiCUe8D8qcCATP7nT00xPmLjf-2BRM1C2Np-2Bcl-2B9AxjnAjmm3SeQQiLfbxZMAYG7uanpX4ofyJEqKSR-2FPLY8ZiibqYnzI2HfOdbRAjLrukLGmGjab7TASvUFBJf2v0kVWWo1vRVyQGi4yaK2eTXPsRuqtrTo6v-2BRvdr-2ByU7AaoLJeKAe9uTv6a-2FAylMYCQL-2FiTdSbnhbHn1sB4WqnNsbidneNHclFZWo6ePRCCEjE4kgKMg1OsCki9LDP-2Bh0saLuaGXIYmE-2F9TiZprsK95s3MaiVY-2Bgwszgm4b8PKEGX2BPGAi4gQ4pxaDy3Vu-2FjhXYDU4UbYUgRWcjnTXLPxGZuYQMmY3HqaFrZabTMfjyE-2BFSTlXCOYIfqRSb6lPMJI98FOrPoEnGhKDG844x66RWx0DBk6B9ZwdCJC-2FBX1mt2wLLjUQiGI51BzLqrDUnAp7UJOZ2bKyPP09PwtI64rGhLpkZVeA-2F0Hvi9WkBuMNdWkfHs2S4ZkmMYlQQ-2FpD0ISwO8Mz07I9xGSIJdWix1lMmi-2BPjeSFe4Caq1sHh5m1HFw22K9XYwrYAR4066C8s-3D"><img alt="Mild detergent, warm wash, low heat." border="0" class="" src="https://images.patagonia.com/eMedia/images/2026/012826_DutyOfCare_ShellsRainwear_04.jpg" style="font-family: Arial; color:#333333; font-size:14px; display:block;" width="100%"></a></td></tr><!--HERO Image--></tbody></table><!--END HERO MODULE - PB--><!--INSET COPY SECTION - PB--><table align="center" border="0" cellpadding="0" cellspacing="0" class="fluid" role="presentation" style="border-collapse:collapse; margin:0 auto; width:600px; background-color:#500778;"><tbody><tr><td style="width:6%;"></td><td style="width:88%;"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse; margin:0 auto; width:100%;"><tbody><tr><td style="margin:0 auto; padding:6% 0% 0% 0%;" valign="top"><!-- CTA LARGE WHITE--><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="240"><tbody><tr><td style="font-family:'RidgewayEmail', Helvetica, sans-serif; font-size:16px; letter-spacing:0em; line-height:1.1; font-weight:bold; padding:19px 32px 19px 32px;background-color:#CEECF7; border-radius:29px; text-align: center;" valign="middle"><a style="text-decoration:none; color:#500778" href="https://trk.na.patagonia.com/ls/click?upn=u001.sIJIdDSs4ZUW45aJuUQ5STme1O-2BmG5-2BJGh49tFJirRcNwsO2BPqwDE4n4eMtAsTtqyH-2FUjk8IZrcEiB3ylaOpglHfnt81V19OaYv0c8zJTw7ve7NSIkLcyBMTAyn93Za-2BeqOl8MZCMWKNi0hT5-2F78R1YkkPOHmQT7BR9h8zdt9LvLK7PUdaFlxy23an3KXwxz0bq3O44vFDkMA1j4JDzBFluzWB9eARSoCSJqOb5M9LteemYPNTEBmrneuQ0H1CAFn8rlrEwZ8pqXY75Cm7KB4NBN029B2nkHi28bUqkpoXx1izaijjEKXCltgVcNhWbErKhDS-2BKwl-2BouBceG7rqK6947caDiHs6TKG9GlTh4vONXCqEI6ndvCboYjm0PpY3vRrh_0XebztmDXfTwa38hTS1n5ZQYZl5j-2BuwI-2Fl5L3CPRYm9IuHYaJXJiCUe8D8qcCATP7nT00xPmLjf-2BRM1C2Np-2Bcl-2B9AxjnAjmm3SeQQiLfbxZMAYG7uanpX4ofyJEqKSR-2FPLY8ZiibqYnzI2HfOdbRAjLrukLGmGjab7TASvUFBJf2v0kVWWo1vRVyQGi4yaK2eTXPsRuqtrTo6v-2BRvdr-2ByU7AaoLJeKAe9uTv6a-2FAylMYCQL-2FiTdSbnhbHn1sB4WqnNsbidneNHclFZWo6ePRCCEjE4kgKMg1OsCki9LDP-2Bh0saLuaGXIYmE-2F9TiZprsK95s3MaiVY-2Bgwszgm4b8PKEGX2BPGAi4gQ4pxaDy3Vu-2FjhXYDU4UbYUgRWcjnTXLPxGZuYQMmY3HqaFrZabTMfjyE-2BFSTlXCOYIfqRSb6lPMJI98FOrPoEnGhKDG844x6AK-2Be6TQQovNA0UNXVkf06JJOcmADrXotOxSBpatIvxHVb21Crrj3DHrvWTl1mlSHEsL4s2j-2Ffo1Dhbgc2SUIfwwdu5SY4-2FPMkJrqct7UHLACiSWRAtVkjxQLD5v2OQqb4wqaov1Q9JJ5UGpRull3uOzyyDqTszw4RSuyv7LoR-2F0-3D">Care Guide</a></td></tr></tbody></table><!--END CTA LARGE WHITE--></td></tr><tr><td style="margin:0 auto; padding:4% 0% 12% 0%;" valign="top"><!-- CTA LARGE WHITE--><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="240"><tbody><tr><td style="font-family:'RidgewayEmail', Helvetica, sans-serif; font-size:16px; letter-spacing:0em; line-height:1.1; font-weight:bold; padding:19px 32px 19px 32px;background-color:#CEECF7; border-radius:29px; text-align: center;" valign="middle"><a style="text-decoration:none; color:#500778;" href="https://trk.na.patagonia.com/ls/click?upn=u001.sIJIdDSs4ZUW45aJuUQ5STme1O-2BmG5-2BJGh49tFJirReXTzdrK8OnEiGAjb3D4nU2Pn-2BbV4Gl2vlMAWBfpJIYN9UNdPP8qQPQS48ZZo-2BZjPegPUfWoGi-2FZhVKYS-2BmbiGlHCbT3UapVZ0sh33qft9qm8FUkANtLCquLK2sszVjXVIf709ewcKAAen-2BfbRg5xeaB75w3IxbkNsCn7ThZgm1BI-2F3Yt79vk2JTNpqIj5hImXhu762-2Bl4OGqimN8xeNncgh1PtfMEy1j7rYrcmC0-2Fs63-2BjJRCHkjFOOFyTKFXRQylk8YmzoYVF84Vy8H-2Bpj-2FFPkW-2BmSS-2FMDtWhyuK1QOBSQsTW0mAEnwdr5pDOfAQKtgE-3DrIeN_0XebztmDXfTwa38hTS1n5ZQYZl5j-2BuwI-2Fl5L3CPRYm9IuHYaJXJiCUe8D8qcCATP7nT00xPmLjf-2BRM1C2Np-2Bcl-2B9AxjnAjmm3SeQQiLfbxZMAYG7uanpX4ofyJEqKSR-2FPLY8ZiibqYnzI2HfOdbRAjLrukLGmGjab7TASvUFBJf2v0kVWWo1vRVyQGi4yaK2eTXPsRuqtrTo6v-2BRvdr-2ByU7AaoLJeKAe9uTv6a-2FAylMYCQL-2FiTdSbnhbHn1sB4WqnNsbidneNHclFZWo6ePRCCEjE4kgKMg1OsCki9LDP-2Bh0saLuaGXIYmE-2F9TiZprsK95s3MaiVY-2Bgwszgm4b8PKEGX2BPGAi4gQ4pxaDy3Vu-2FjhXYDU4UbYUgRWcjnTXLPxGZuYQMmY3HqaFrZabTMfjyE-2BFSTlXCOYIfqRSb6lPMJI98FOrPoEnGhKDG844x6-2Floaa5W2R0CZRiUv1qIfO-2BoAf0GKoTOixXTu2wWyi71MAroUAXnaYdCTtjWnze5t5xfgWa12HjILZrSDMfnlRl7AhDYDely5V-2FLqUUas1FIqV8xcY-2BoOzEKp-2F-2BX9SkeDg7A-2F2RZenKIxjrcIC6b95shgj6H0PFlVaTOz-2Bx3kKdA-3D">Shop Rain Gear</a></td></tr></tbody></table><!--END CTA LARGE WHITE--></td></tr></tbody></table></td><td style="width:6%;"></td></tr></tbody></table><!--END INSET COPY SECTION - PB--><!--INSET HERO MODULE - PB--><table align="center" border="0" cellpadding="0" cellspacing="0" class="fluid" role="presentation" style="border-collapse:collapse; margin:0 auto; width:600px; background-color:#CEECF7;"><tbody><tr><td class="" style="width:6%;"></td><td class="" style="width:88%;"><table align="center" border="0" cellpadding="0" cellspacing="0" class="" role="presentation" style="border-collapse:collapse; margin:0 auto; width:100%;"><!--Paragraph-S--><tbody><tr><td class="NoSerif RSParagraphS" style="font-family: 'RidgewayEmail', Helvetica, sans-serif; font-size:16px; letter-spacing: 0em; line-height: 1.45; font-weight:normal; padding:10% 0% 0% 0%; color:#500778; text-align: center;"> DAILY RAIN JACKET </td></tr><!--END Paragraph-S--><!--DISPLAY Two --><tr><td class="NoSerif RSDisplayTwo" style="font-family: 'RidgewayEmail', Helvetica, sans-serif; font-size: 48px; font-weight: bold; letter-spacing: -0.02em; line-height: 1.1; padding:2% 0% 2% 0%; color:#500778; text-align: center;"> Torrentshell 3L </td></tr><!--END DISPLAY--><!--HERO Image--><tr><td style=""><a href="https://trk.na.patagonia.com/ls/click?upn=u001.sIJIdDSs4ZUW45aJuUQ5STme1O-2BmG5-2BJGh49tFJirRcyhtvqLEj9swOrDX4o9KTonMAzpxbvMrTEbH1AkRmsb0ryvTG22ZHoPsrY9PT4pZTJZJaZPJh8KZ3uy9Mj37qwY0hl1hnMkIqtJuyG8LSi72TEc7dsTmY61h0WDJp0nsjMwX4CD03tVVujVOKpMHMn3SF9da0AFUrLZvotcOPzdDvTpFjz-2FD4vuJ0Ap-2FOm7olFdzNBx-2FBheXeUnZ7BmClOjurqpPai-2Bnq0paOV1gLe5WfwaCK6U63bUHxanYnLORdvT8MOgrqJuekuB7qDXG5sZEda-2BnpuC5kLAYVMc1DjABke9yH1kYClE2A05RqAmn5uTlFuKv7X7aGWzGqHDrQsEU-2BMIIcTQPeHANxmKe8ehymZ-2FTTZqFXkDrRQ9d-2BHgek-3DT2VO_0XebztmDXfTwa38hTS1n5ZQYZl5j-2BuwI-2Fl5L3CPRYm9IuHYaJXJiCUe8D8qcCATP7nT00xPmLjf-2BRM1C2Np-2Bcl-2B9AxjnAjmm3SeQQiLfbxZMAYG7uanpX4ofyJEqKSR-2FPLY8ZiibqYnzI2HfOdbRAjLrukLGmGjab7TASvUFBJf2v0kVWWo1vRVyQGi4yaK2eTXPsRuqtrTo6v-2BRvdr-2ByU7AaoLJeKAe9uTv6a-2FAylMYCQL-2FiTdSbnhbHn1sB4WqnNsbidneNHclFZWo6ePRCCEjE4kgKMg1OsCki9LDP-2Bh0saLuaGXIYmE-2F9TiZprsK95s3MaiVY-2Bgwszgm4b8PKEGX2BPGAi4gQ4pxaDy3Vu-2FjhXYDU4UbYUgRWcjnTXLPxGZuYQMmY3HqaFrZabTMfjyE-2BFSTlXCOYIfqRSb6lPMJI98FOrPoEnGhKDG844x6pTuA-2BOUxzYml5G8ROl1FYXVg9NZk4YnIheJlJFtuJV2TPcbQ-2FOMe8fZyWJ2QYlohZLyczMevAbvemQ-2FVjAL66hPnIubj42RC6W-2F8YYuNvLfnXwgZLFdQsGA-2BsyrwWrZ8jW0M3TlZXW9-2FTbRWzSNmkIxfsDtImz1DyVJLOReb6Ic-3D"><img alt="Women’s Torrentshell 3-Layer Rain Jacket" border="0" class="" src="https://www.patagonia.com/dw/image/v2/BDJB_PRD/on/demandware.static/-/Sites-patagonia-master/default/dw0743be82/images/hi-res/85246_WLWT.jpg?sw=900&amp;sh=1200&amp;sfrm=png&amp;q=90&amp;bgcolor=CEECF7" style="font-family: Arial; color:#333333; font-size:14px;" width="100%"></a></td></tr><!--HERO Image--><!--RS Paragraph-MD--><tr><td class="NoSerif RSParagraphM" style="font-family: 'RidgewayEmail', Helvetica, sans-serif; font-size:20px; letter-spacing: 0em; line-height:1.45; font-weight:normal; padding:2% 0% 0% 0%; color:#500778; text-align: center;"> Versatile, durable and comfortable daily driver for all kinds of rainy weather. </td></tr><!--END RS Paragraph-MD--></tbody></table></td><td class="" style="width:6%;"></td></tr></tbody></table><!--END INSET HERO MODULE - PB--><!--INSET LARGE CTA GRID MODULE - PB--><table align="center" border="0" cellpadding="0" cellspacing="0" class="fluid" role="presentation" style="border-collapse:collapse; margin:0 auto; width:600px; background-color:#CEECF7;;"><tbody><tr><td class="" style="width:6%;"></td><td class="" style="width:88%; padding: 6% 0% 12% 0%;"><table align="center" border="0" cellpadding="0" cellspacing="0" class="" role="presentation" style="border-collapse:collapse; margin:0 auto; width:100%;"><tbody><tr><td align="right" style="padding: 0% 1% 0% 0%;" width="50%"><!-- CTA LARGE BLACK OUTLINE--><table align="right" border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width=""><tbody><tr><td style="font-family: 'RidgewayEmail', Helvetica, sans-serif; font-size:16px; letter-spacing: 0em; line-height:1.1; font-weight:bold; padding:15px 28px 15px 28px; border-radius:29px; border: 4px solid #500778; text-align: center;" valign="middle"><a style="text-decoration:none; color:#500778;" href="https://trk.na.patagonia.com/ls/click?upn=u001.sIJIdDSs4ZUW45aJuUQ5STme1O-2BmG5-2BJGh49tFJirRd2pb-2FzQlfB1-2F-2BipweuhhJ3n6tiTIu2JodqZHty1vbScwS1paRr-2FYKEREuZEY1vQlwLGBlaMvkQL-2B8V2ySyGahGZfF3wImnY3Pah1gzAwcanYacsArGjijSzqbhrT1YbSw-2FfpvV4Wj9mXGWceEJhByc1ym92RpoLVfUAThuo7FsQYeeX51IkejfYqUl7FTnJJ4T9y81YtZa5UcmfrK-2FB5HNmkfrwv9XC3mBx1JyGql7vPj2l-2BKIJdzXKdGO1WljHJtmHFR-2FNFcrKlh9-2FQ-2Fo0kG9gEth-2FCLAKw-2Bhw8mEgcWqlZjfiQMYGymwjk4I-2BeneyygdhX3kTghZBiBWDWwAtn9hWd4xOQXmV8mwXyitNH0wjg-3D-3Dm2d4_0XebztmDXfTwa38hTS1n5ZQYZl5j-2BuwI-2Fl5L3CPRYm9IuHYaJXJiCUe8D8qcCATP7nT00xPmLjf-2BRM1C2Np-2Bcl-2B9AxjnAjmm3SeQQiLfbxZMAYG7uanpX4ofyJEqKSR-2FPLY8ZiibqYnzI2HfOdbRAjLrukLGmGjab7TASvUFBJf2v0kVWWo1vRVyQGi4yaK2eTXPsRuqtrTo6v-2BRvdr-2ByU7AaoLJeKAe9uTv6a-2FAylMYCQL-2FiTdSbnhbHn1sB4WqnNsbidneNHclFZWo6ePRCCEjE4kgKMg1OsCki9LDP-2Bh0saLuaGXIYmE-2F9TiZprsK95s3MaiVY-2Bgwszgm4b8PKEGX2BPGAi4gQ4pxaDy3Vu-2FjhXYDU4UbYUgRWcjnTXLPxGZuYQMmY3HqaFrZabTMfjyE-2BFSTlXCOYIfqRSb6lPMJI98FOrPoEnGhKDG844x65VrUyjDFCmE3MUKHLNsengPJqZPkMQnDlzZ2PgMKMchVbHQM0tP1JLrLgjCGCUq0xWyLlbCEzr7-2BK-2B-2FLyWV58yEam-2BH6h8cAst-2BMbACkN6i87M-2F-2FPYmw0JVN8vLie31I8Vl6b0SxE8ivI3csPm-2B7JzTl2IYrMNs81utyFtakBzo-3D">Men’s</a></td></tr></tbody></table><!--END CTA LARGE BLACK OUTLINE--></td><td align="left" style="padding: 0% 0% 0% 1%;" width="50%"><!-- CTA LARGE BLACK OUTLINE--><table align="left" border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width=""><tbody><tr><td style="font-family: 'RidgewayEmail', Helvetica, sans-serif; font-size:16px; letter-spacing: 0em; line-height:1.1; font-weight:bold; padding:15px 18px 15px 18px; border-radius:29px; border: 4px solid #500778; text-align: center;" valign="middle"><a style="text-decoration:none; color:#500778;" href="https://trk.na.patagonia.com/ls/click?upn=u001.sIJIdDSs4ZUW45aJuUQ5STme1O-2BmG5-2BJGh49tFJirRcyhtvqLEj9swOrDX4o9KTonMAzpxbvMrTEbH1AkRmsb0ryvTG22ZHoPsrY9PT4pZTJZJaZPJh8KZ3uy9Mj37qwY0hl1hnMkIqtJuyG8LSi72TEc7dsTmY61h0WDJp0nsjMwX4CD03tVVujVOKpMHMn3SF9da0AFUrLZvotcOPzdDvTpFjz-2FD4vuJ0Ap-2FOm7olFdzNBx-2FBheXeUnZ7BmClOjurqpPai-2Bnq0paOV1gLe5WfwaCK6U63bUHxanYnLORdvT8MOgrqJuekuB7qDXG5sZEda-2BnpuC5kLAYVMc1DjABke9yH1kYClE2A05RqAmn5uTlFuKv7X7aGWzGqHDrQsEU-2BMIIcTQPeHANxmKe8ehymZ-2FTTZqFXkDrRQ9d-2BHgek-3DfxXK_0XebztmDXfTwa38hTS1n5ZQYZl5j-2BuwI-2Fl5L3CPRYm9IuHYaJXJiCUe8D8qcCATP7nT00xPmLjf-2BRM1C2Np-2Bcl-2B9AxjnAjmm3SeQQiLfbxZMAYG7uanpX4ofyJEqKSR-2FPLY8ZiibqYnzI2HfOdbRAjLrukLGmGjab7TASvUFBJf2v0kVWWo1vRVyQGi4yaK2eTXPsRuqtrTo6v-2BRvdr-2ByU7AaoLJeKAe9uTv6a-2FAylMYCQL-2FiTdSbnhbHn1sB4WqnNsbidneNHclFZWo6ePRCCEjE4kgKMg1OsCki9LDP-2Bh0saLuaGXIYmE-2F9TiZprsK95s3MaiVY-2Bgwszgm4b8PKEGX2BPGAi4gQ4pxaDy3Vu-2FjhXYDU4UbYUgRWcjnTXLPxGZuYQMmY3HqaFrZabTMfjyE-2BFSTlXCOYIfqRSb6lPMJI98FOrPoEnGhKDG844x6oTWvLVYkYEZLNEr-2BV5C-2BI-2BccYHy8VEhWYgYNLOv1-2F1qSjQRQ39ZMHlkjVPjTCQyKjsYuwjQtHE5sDqxHKMASQi7RfQfa6oPTBH51uLHiiRgNy-2Ft1hGErblwQCQGBiXfyphNibhCcrbfrhT-2FFitKS4oD9q-2FCWlVKwvNS2FGeuV9g-3D">Women’s</a></td></tr></tbody></table><!--END CTA LARGE BLACK OUTLINE--></td></tr></tbody></table></td><td class="" style="width:6%;"></td></tr></tbody></table><!--END INSET LARGE CTA GRID MODULE - PB--><!--INSET HERO MODULE - PB--><table align="center" border="0" cellpadding="0" cellspacing="0" class="fluid" role="presentation" style="border-collapse:collapse; margin:0 auto; width:600px; background-color:#CEECF7;"><tbody><tr><td class="" style="width:6%;"></td><td class="" style="width:88%;"><table align="center" border="0" cellpadding="0" cellspacing="0" class="" role="presentation" style="border-collapse:collapse; margin:0 auto; width:100%;"><!--Paragraph-S--><tbody><tr><td class="NoSerif RSParagraphS" style="font-family: 'RidgewayEmail', Helvetica, sans-serif; font-size:16px; letter-spacing: 0em; line-height: 1.45; font-weight:normal; padding:10% 0% 0% 0%; color:#500778; text-align: center;"> STREAMLINED RAIN JACKET </td></tr><!--END Paragraph-S--><!--DISPLAY Two --><tr><td class="NoSerif RSDisplayTwo" style="font-family: 'RidgewayEmail', Helvetica, sans-serif; font-size: 48px; font-weight: bold; letter-spacing: -0.02em; line-height: 1.1; padding:2% 0% 2% 0%; color:#500778; text-align: center;"> Boulder Fork </td></tr><!--END DISPLAY--><!--HERO Image--><tr><td style=""><a href="https://trk.na.patagonia.com/ls/click?upn=u001.sIJIdDSs4ZUW45aJuUQ5STme1O-2BmG5-2BJGh49tFJirRcyhtvqLEj9swOrDX4o9KTop7cul1Jga5FwYDPaejP0oQ0HxQdNJp15r-2FWX2XP92EWO5SAKvQUBVHLqMv4LUcd-2BxmEtXLsN2qUfZglCICKU-2BLnqLzygmyo6G2YuHXoPLAZZ1Fk371usQHUPvCac8vZ3WZzBE1giH8B1AQfHmlUGc-2BtswfJ05u2PGtNU-2BX8mMgc5I0UStkIAdUddZ6OaAYsTRQkFHZCFFSbMyk8pT7Zbp-2FQfZhtbkR67Xmh1xXB4qeSw7YblSYgDm00e6qDHHy8-2B8t6Ym3CW5tUefc53E4n4BNCFf3LFJWCtqzTfBkKC-2F06giUg7SViqqgASutviZEZgoHqIMiIgqqs2-2Bo-2Fy23lAeVCPwx3IY-2BhLseQsEaQWCsU-3DMiyz_0XebztmDXfTwa38hTS1n5ZQYZl5j-2BuwI-2Fl5L3CPRYm9IuHYaJXJiCUe8D8qcCATP7nT00xPmLjf-2BRM1C2Np-2Bcl-2B9AxjnAjmm3SeQQiLfbxZMAYG7uanpX4ofyJEqKSR-2FPLY8ZiibqYnzI2HfOdbRAjLrukLGmGjab7TASvUFBJf2v0kVWWo1vRVyQGi4yaK2eTXPsRuqtrTo6v-2BRvdr-2ByU7AaoLJeKAe9uTv6a-2FAylMYCQL-2FiTdSbnhbHn1sB4WqnNsbidneNHclFZWo6ePRCCEjE4kgKMg1OsCki9LDP-2Bh0saLuaGXIYmE-2F9TiZprsK95s3MaiVY-2Bgwszgm4b8PKEGX2BPGAi4gQ4pxaDy3Vu-2FjhXYDU4UbYUgRWcjnTXLPxGZuYQMmY3HqaFrZabTMfjyE-2BFSTlXCOYIfqRSb6lPMJI98FOrPoEnGhKDG844x6OW3vLcIcpSg3O-2FiSbODk8IlNSGhYy5iRb4I28zcnPWUkAZoAQ-2Br9BuuAZm6ZzvzJOdkntji2pw-2F2hJ93lZoYHMSA-2FtYY-2FhTrkYKbtfBytNCJ8n7Ue0KOUOHvcDWjOxX-2B4k8C-2BO5Wq1759RvGliNUPy3W9oYP-2B-2FQxgWkyQiWSWr0-3D"><img alt="Women’s Boulder Fork Rain Jacket" border="0" class="" src="https://www.patagonia.com/dw/image/v2/BDJB_PRD/on/demandware.static/-/Sites-patagonia-master/default/dwe0a53718/images/hi-res/85160_BNLB.jpg?sw=900&amp;sh=1200&amp;sfrm=png&amp;q=90&amp;bgcolor=CEECF7" style="font-family: Arial; color:#333333; font-size:14px;" width="100%"></a></td></tr><!--HERO Image--><!--RS Paragraph-MD--><tr><td class="NoSerif RSParagraphM" style="font-family: 'RidgewayEmail', Helvetica, sans-serif; font-size:20px; letter-spacing: 0em; line-height:1.45; font-weight:normal; padding:2% 0% 0% 0%; color:#500778; text-align: center;"> Streamlined and low-profile protection for backcountry hikes or stalking trout. </td></tr><!--END RS Paragraph-MD--></tbody></table></td><td class="" style="width:6%;"></td></tr></tbody></table><!--END INSET HERO MODULE - PB--><!--INSET LARGE CTA GRID MODULE - PB--><table align="center" border="0" cellpadding="0" cellspacing="0" class="fluid" role="presentation" style="border-collapse:collapse; margin:0 auto; width:600px; background-color:#CEECF7;;"><tbody><tr><td class="" style="width:6%;"></td><td class="" style="width:88%; padding: 6% 0% 12% 0%;"><table align="center" border="0" cellpadding="0" cellspacing="0" class="" role="presentation" style="border-collapse:collapse; margin:0 auto; width:100%;"><tbody><tr><td align="right" style="padding: 0% 1% 0% 0%;" width="50%"><!-- CTA LARGE BLACK OUTLINE--><table align="right" border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width=""><tbody><tr><td style="font-family: 'RidgewayEmail', Helvetica, sans-serif; font-size:16px; letter-spacing: 0em; line-height:1.1; font-weight:bold; padding:15px 28px 15px 28px; border-radius:29px; border: 4px solid #500778; text-align: center;" valign="middle"><a style="text-decoration:none; color:#500778;" href="https://trk.na.patagonia.com/ls/click?upn=u001.sIJIdDSs4ZUW45aJuUQ5STme1O-2BmG5-2BJGh49tFJirRd2pb-2FzQlfB1-2F-2BipweuhhJ3vmbXnmOQI4z6Xs9Qd69iRgO8RVCizdgZjuO4M5vsU3gCJpqgivbZt2IDCH0B6bgUphjcRs0wgNtJntR3fdwlydrRSjbvDglQH0KVRz0u9A7bbt3TnIQNECcHbAOT04yUtO2-2BW0Eu5EvTGJ2zJ6Af8sdRuxdvLU2xODKqaqGL83l-2FS01EWhUUwHpMVPjb8aAKROxwE6YJcnXYfGPT4dwujzO3i59Vxgz0maClWAgFCL6WQ-2FiNoQoBSNM7gevj8fylbgzaUqCfXbS-2FS64CIcthUbTGpNiNLW6Jc60AU2Xp-2Bo-2Fg-2FSK0nL3xSHtECBz24mHrzF35XgdATiwLAJybjGZ5nZNqBrmRbC5gWL74j4YcTb4-3D21GU_0XebztmDXfTwa38hTS1n5ZQYZl5j-2BuwI-2Fl5L3CPRYm9IuHYaJXJiCUe8D8qcCATP7nT00xPmLjf-2BRM1C2Np-2Bcl-2B9AxjnAjmm3SeQQiLfbxZMAYG7uanpX4ofyJEqKSR-2FPLY8ZiibqYnzI2HfOdbRAjLrukLGmGjab7TASvUFBJf2v0kVWWo1vRVyQGi4yaK2eTXPsRuqtrTo6v-2BRvdr-2ByU7AaoLJeKAe9uTv6a-2FAylMYCQL-2FiTdSbnhbHn1sB4WqnNsbidneNHclFZWo6ePRCCEjE4kgKMg1OsCki9LDP-2Bh0saLuaGXIYmE-2F9TiZprsK95s3MaiVY-2Bgwszgm4b8PKEGX2BPGAi4gQ4pxaDy3Vu-2FjhXYDU4UbYUgRWcjnTXLPxGZuYQMmY3HqaFrZabTMfjyE-2BFSTlXCOYIfqRSb6lPMJI98FOrPoEnGhKDG844x6z3nw-2F-2BVu9JneC8E0ctyUgCs6MavennllzRRpZhR-2BIHgVlbM8zAhp9bRI8XbiwXZw2-2BdaRIva2Et9jX9D3ra4C27Q056WiDrmjX57Y39QeDR3kW4XYekUnSCHXHC0-2BxSZXCzE7HPeFj269uObGqBnDnEBJ0-2FBZetFqiKCm3ASZpE-3D">Men’s</a></td></tr></tbody></table><!--END CTA LARGE BLACK OUTLINE--></td><td align="left" style="padding: 0% 0% 0% 1%;" width="50%"><!-- CTA LARGE BLACK OUTLINE--><table align="left" border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width=""><tbody><tr><td style="font-family: 'RidgewayEmail', Helvetica, sans-serif; font-size:16px; letter-spacing: 0em; line-height:1.1; font-weight:bold; padding:15px 18px 15px 18px; border-radius:29px; border: 4px solid #500778; text-align: center;" valign="middle"><a style="text-decoration:none; color:#500778;" href="https://trk.na.patagonia.com/ls/click?upn=u001.sIJIdDSs4ZUW45aJuUQ5STme1O-2BmG5-2BJGh49tFJirRcyhtvqLEj9swOrDX4o9KTop7cul1Jga5FwYDPaejP0oQ0HxQdNJp15r-2FWX2XP92EWO5SAKvQUBVHLqMv4LUcd-2BxmEtXLsN2qUfZglCICKU-2BLnqLzygmyo6G2YuHXoPLAZZ1Fk371usQHUPvCac8vZ3WZzBE1giH8B1AQfHmlUGc-2BtswfJ05u2PGtNU-2BX8mMgc5I0UStkIAdUddZ6OaAYsTRQkFHZCFFSbMyk8pT7Zbp-2FQfZhtbkR67Xmh1xXB4qeSw7YblSYgDm00e6qDHHy8-2B8t6Ym3CW5tUefc53E4n4BNCFf3LFJWCtqzTfBkKC-2F06giUg7SViqqgASutviZEZgoHqIMiIgqqs2-2Bo-2Fy23lAeVCPwx3IY-2BhLseQsEaQWCsU-3DSRJM_0XebztmDXfTwa38hTS1n5ZQYZl5j-2BuwI-2Fl5L3CPRYm9IuHYaJXJiCUe8D8qcCATP7nT00xPmLjf-2BRM1C2Np-2Bcl-2B9AxjnAjmm3SeQQiLfbxZMAYG7uanpX4ofyJEqKSR-2FPLY8ZiibqYnzI2HfOdbRAjLrukLGmGjab7TASvUFBJf2v0kVWWo1vRVyQGi4yaK2eTXPsRuqtrTo6v-2BRvdr-2ByU7AaoLJeKAe9uTv6a-2FAylMYCQL-2FiTdSbnhbHn1sB4WqnNsbidneNHclFZWo6ePRCCEjE4kgKMg1OsCki9LDP-2Bh0saLuaGXIYmE-2F9TiZprsK95s3MaiVY-2Bgwszgm4b8PKEGX2BPGAi4gQ4pxaDy3Vu-2FjhXYDU4UbYUgRWcjnTXLPxGZuYQMmY3HqaFrZabTMfjyE-2BFSTlXCOYIfqRSb6lPMJI98FOrPoEnGhKDG844x6MiBFqJoVuZMAKPlmfjluqH9btSXaLLpTitOdngGuMwsqxUJgyvJLJ0jFg-2B5HWbteli1wb7Iw1OXWpFJ14kLdG8vafjuWmE3ZZ0FwQhW0g6u-2F3J9ASIbuEYZDf7LofUckK7rrXD5iFeRl77SaaiqtrLXV1UojQsLaJGh28QanxVI-3D">Women’s</a></td></tr></tbody></table><!--END CTA LARGE BLACK OUTLINE--></td></tr></tbody></table></td><td class="" style="width:6%;"></td></tr></tbody></table><!--END INSET LARGE CTA GRID MODULE - PB--><!--INSET HERO MODULE - PB--><table align="center" border="0" cellpadding="0" cellspacing="0" class="fluid" role="presentation" style="border-collapse:collapse; margin:0 auto; width:600px; background-color:#CEECF7;"><tbody><tr><td class="" style="width:6%;"></td><td class="" style="width:88%;"><table align="center" border="0" cellpadding="0" cellspacing="0" class="" role="presentation" style="border-collapse:collapse; margin:0 auto; width:100%;"><!--Paragraph-S--><tbody><tr><td class="NoSerif RSParagraphS" style="font-family: 'RidgewayEmail', Helvetica, sans-serif; font-size:16px; letter-spacing: 0em; line-height: 1.45; font-weight:normal; padding:10% 0% 0% 0%; color:#500778; text-align: center;"> FULLY FEATURED RAIN JACKET </td></tr><!--END Paragraph-S--><!--DISPLAY Two --><tr><td class="NoSerif RSDisplayTwo" style="font-family: 'RidgewayEmail', Helvetica, sans-serif; font-size: 48px; font-weight: bold; letter-spacing: -0.02em; line-height: 1.1; padding:2% 0% 2% 0%; color:#500778; text-align: center;"> Granite Crest </td></tr><!--END DISPLAY--><!--HERO Image--><tr><td style=""><a href="https://trk.na.patagonia.com/ls/click?upn=u001.sIJIdDSs4ZUW45aJuUQ5STme1O-2BmG5-2BJGh49tFJirRd2pb-2FzQlfB1-2F-2BipweuhhJ3Sv95pMGKQkAbgYLMPp9f10KhU-2BS9SCa60FVeiUrPn3Nj7c4jH5k0gnyP39pOleKGPY-2Bg8hWwX-2FQ5Dj3CZ8VnFe-2BN3JinS4nHYO-2FF9qiVd2LoQpJupRk8UCOJsE-2B81oZo0J-2B-2B9lDnuKruyemJwogVsA3VrmRuGgh2xn3pvTYNY3jgbHf1IRC90cgly79qS120vxUpYH1Kfa8BnDb-2FJsejVsXGe-2F39fSTbYja6z1C9DSBOvlgXUj3PxV8RjwptU6-2FZCYYK0Lpuemvw6PKZ6S-2BXq8sJr-2BBEgBMmygA68mKN6757PxaCOLuk455vU-2Bi1WFhYefz0aSP9hse3aauHR-2FBM-2FRFt4P2DWO-2BjwUUlLqMfNMI-3D8mCG_0XebztmDXfTwa38hTS1n5ZQYZl5j-2BuwI-2Fl5L3CPRYm9IuHYaJXJiCUe8D8qcCATP7nT00xPmLjf-2BRM1C2Np-2Bcl-2B9AxjnAjmm3SeQQiLfbxZMAYG7uanpX4ofyJEqKSR-2FPLY8ZiibqYnzI2HfOdbRAjLrukLGmGjab7TASvUFBJf2v0kVWWo1vRVyQGi4yaK2eTXPsRuqtrTo6v-2BRvdr-2ByU7AaoLJeKAe9uTv6a-2FAylMYCQL-2FiTdSbnhbHn1sB4WqnNsbidneNHclFZWo6ePRCCEjE4kgKMg1OsCki9LDP-2Bh0saLuaGXIYmE-2F9TiZprsK95s3MaiVY-2Bgwszgm4b8PKEGX2BPGAi4gQ4pxaDy3Vu-2FjhXYDU4UbYUgRWcjnTXLPxGZuYQMmY3HqaFrZabTMfjyE-2BFSTlXCOYIfqRSb6lPMJI98FOrPoEnGhKDG844x6rGs6JLPbqjwMAsUtwlXheYiIomgndeui0EI8XCQfW-2F60QQ-2BEcqm3-2FGIcxsAnGR-2FEUbkZd9fe2XOP-2B2feBfdgdhZmvoa8Ssgl-2BPSGClZex22mKQrVsXsQTnmGPZNuWybi-2FXnT9QjxcDKOmN4WXi2zu8bqgTqMFVSlOzgK3kcftM4-3D"><img alt="Men’s Granite Crest Rain Jacket" border="0" class="" src="https://www.patagonia.com/dw/image/v2/BDJB_PRD/on/demandware.static/-/Sites-patagonia-master/default/dw7fa6e984/images/hi-res/85415_CLMB.jpg?sw=900&amp;sh=1200&amp;sfrm=png&amp;q=90&amp;bgcolor=CEECF7" style="font-family: Arial; color:#333333; font-size:14px;" width="100%"></a></td></tr><!--HERO Image--><!--RS Paragraph-MD--><tr><td class="NoSerif RSParagraphM" style="font-family: 'RidgewayEmail', Helvetica, sans-serif; font-size:20px; letter-spacing: 0em; line-height:1.45; font-weight:normal; padding:2% 0% 0% 0%; color:#500778; text-align: center;"> Fully featured and extremely comfortable for all-day downpours on the trail. </td></tr><!--END RS Paragraph-MD--></tbody></table></td><td class="" style="width:6%;"></td></tr></tbody></table><!--END INSET HERO MODULE - PB--><!--INSET LARGE CTA GRID MODULE - PB--><table align="center" border="0" cellpadding="0" cellspacing="0" class="fluid" role="presentation" style="border-collapse:collapse; margin:0 auto; width:600px; background-color:#CEECF7;"><tbody><tr><td class="" style="width:6%;"></td><td class="" style="width:88%; padding: 6% 0% 12% 0%;"><table align="center" border="0" cellpadding="0" cellspacing="0" class="" role="presentation" style="border-collapse:collapse; margin:0 auto; width:100%;"><tbody><tr><td align="right" style="padding: 0% 1% 0% 0%;" width="50%"><!-- CTA LARGE BLACK OUTLINE--><table align="right" border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width=""><tbody><tr><td style="font-family: 'RidgewayEmail', Helvetica, sans-serif; font-size:16px; letter-spacing: 0em; line-height:1.1; font-weight:bold; padding:15px 28px 15px 28px; border-radius:29px; border: 4px solid #500778; text-align: center;" valign="middle"><a style="text-decoration:none; color:#500778;" href="https://trk.na.patagonia.com/ls/click?upn=u001.sIJIdDSs4ZUW45aJuUQ5STme1O-2BmG5-2BJGh49tFJirRd2pb-2FzQlfB1-2F-2BipweuhhJ3Sv95pMGKQkAbgYLMPp9f10KhU-2BS9SCa60FVeiUrPn3Nj7c4jH5k0gnyP39pOleKGPY-2Bg8hWwX-2FQ5Dj3CZ8VnFe-2BN3JinS4nHYO-2FF9qiVd2LoQpJupRk8UCOJsE-2B81oZo0J-2B-2B9lDnuKruyemJwogVsA3VrmRuGgh2xn3pvTYNY3jgbHf1IRC90cgly79qS120vxUpYH1Kfa8BnDb-2FJsejVsXGe-2F39fSTbYja6z1C9DSBOvlgXUj3PxV8RjwptU6-2FZCYYK0Lpuemvw6PKZ6S-2BXq8sJr-2BBEgBMmygA68mKN6757PxaCOLuk455vU-2Bi1WFhYefz0aSP9hse3aauHR-2FBM-2FRFt4P2DWO-2BjwUUlLqMfNMI-3DvZBN_0XebztmDXfTwa38hTS1n5ZQYZl5j-2BuwI-2Fl5L3CPRYm9IuHYaJXJiCUe8D8qcCATP7nT00xPmLjf-2BRM1C2Np-2Bcl-2B9AxjnAjmm3SeQQiLfbxZMAYG7uanpX4ofyJEqKSR-2FPLY8ZiibqYnzI2HfOdbRAjLrukLGmGjab7TASvUFBJf2v0kVWWo1vRVyQGi4yaK2eTXPsRuqtrTo6v-2BRvdr-2ByU7AaoLJeKAe9uTv6a-2FAylMYCQL-2FiTdSbnhbHn1sB4WqnNsbidneNHclFZWo6ePRCCEjE4kgKMg1OsCki9LDP-2Bh0saLuaGXIYmE-2F9TiZprsK95s3MaiVY-2Bgwszgm4b8PKEGX2BPGAi4gQ4pxaDy3Vu-2FjhXYDU4UbYUgRWcjnTXLPxGZuYQMmY3HqaFrZabTMfjyE-2BFSTlXCOYIfqRSb6lPMJI98FOrPoEnGhKDG844x6Ys0COpxBW-2FHyd-2BNMZ5ufIGjbMGKbs8Gz-2FE-2FzWlA1KYp7sGNiRrXFv58qswMO5lD-2FZzEb-2BZ95gFnC52Qq0B61mibZJ3gB1TxUn5mbxchlIij9YZLNfnplXlig9j1duIYqVldtzg5AiFqujH8HtsI-2FsmKrDhqI50i217UvHnKIPw8-3D">Men’s</a></td></tr></tbody></table><!--END CTA LARGE BLACK OUTLINE--></td><td align="left" style="padding: 0% 0% 0% 1%;" width="50%"><!-- CTA LARGE BLACK OUTLINE--><table align="left" border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width=""><tbody><tr><td style="font-family: 'RidgewayEmail', Helvetica, sans-serif; font-size:16px; letter-spacing: 0em; line-height:1.1; font-weight:bold; padding:15px 18px 15px 18px; border-radius:29px; border: 4px solid #500778; text-align: center;" valign="middle"><a style="text-decoration:none; color:#500778;" href="https://trk.na.patagonia.com/ls/click?upn=u001.sIJIdDSs4ZUW45aJuUQ5STme1O-2BmG5-2BJGh49tFJirRcyhtvqLEj9swOrDX4o9KToKP6RnsIwp3QCnVvtSsTCN-2FyF7mArtKGw7VWoz7-2FG7OyKHK19w9MzMM85JywvnPcet4gNYNJCDgTLme6UFkhpyp2JnJEKtQJksbkCSYXRorPmobctl1v-2BWdBN3JKOnvNenVp1RR0-2FVShJUILEpZo5ulY3kEtc3luJjbo9r9u9PBsM-2FTS-2BLav-2FMjQKZW9mTyyLKPH-2FvWLdur0dw8j1-2BYY-2Bd1AaZol4FDTv9-2FYYeALzgcYHKz6kFlLUm3ZRQ46gu6RglWdfMQ5lNAlh4cM1MPRNbfYmdcWvfl4DiGrw7ylUC6z1Op0wqmbpHYBq8VFbJoVbN4Mr-2FPb-2BBkDa0Aamz3f3Qvf8GMcHWom9c0Opt-2FWgP8Y-3DVhwR_0XebztmDXfTwa38hTS1n5ZQYZl5j-2BuwI-2Fl5L3CPRYm9IuHYaJXJiCUe8D8qcCATP7nT00xPmLjf-2BRM1C2Np-2Bcl-2B9AxjnAjmm3SeQQiLfbxZMAYG7uanpX4ofyJEqKSR-2FPLY8ZiibqYnzI2HfOdbRAjLrukLGmGjab7TASvUFBJf2v0kVWWo1vRVyQGi4yaK2eTXPsRuqtrTo6v-2BRvdr-2ByU7AaoLJeKAe9uTv6a-2FAylMYCQL-2FiTdSbnhbHn1sB4WqnNsbidneNHclFZWo6ePRCCEjE4kgKMg1OsCki9LDP-2Bh0saLuaGXIYmE-2F9TiZprsK95s3MaiVY-2Bgwszgm4b8PKEGX2BPGAi4gQ4pxaDy3Vu-2FjhXYDU4UbYUgRWcjnTXLPxGZuYQMmY3HqaFrZabTMfjyE-2BFSTlXCOYIfqRSb6lPMJI98FOrPoEnGhKDG844x63bA61wZMGu2zDhUnDpgp2-2FBRhgwgrkTg430aDzmGsU9vzYLYKqmt6BlAMAj8SeM1YBA80obMnGJtyczlIO-2F7FhW4LyLAxQg1HPoB1EoXtZN3px8bsTWUoBejWcvqFnZfF-2BE5KNNOVF5K9TzL2u7Vya3pWt15b1KwjR8sQ0saF5I-3D">Women’s</a></td></tr></tbody></table><!--END CTA LARGE BLACK OUTLINE--></td></tr></tbody></table></td><td class="" style="width:6%;"></td></tr></tbody></table><!--END INSET LARGE CTA GRID MODULE - PB--><!--INSET HERO MODULE - PERCENTAGE-BASED--><table align="center" border="0" cellpadding="0" cellspacing="0" class="fluid" role="presentation" style="border-collapse:collapse; margin:0 auto; width:600px; background-color:#CEECF7;"><tbody><tr><td style="width:6%;"></td><td style="width:88%; padding:0% 0% 0% 0%;"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse; margin:0 auto; width:100%;"><tbody><tr><!--HERO Image--><td style=""><a href="https://trk.na.patagonia.com/ls/click?upn=u001.sIJIdDSs4ZUW45aJuUQ5STme1O-2BmG5-2BJGh49tFJirRcNwsO2BPqwDE4n4eMtAsTtqyH-2FUjk8IZrcEiB3ylaOpglHfnt81V19OaYv0c8zJTw7ve7NSIkLcyBMTAyn93Za-2BeqOl8MZCMWKNi0hT5-2F78R1YkkPOHmQT7BR9h8zdt9LvLK7PUdaFlxy23an3KXwxz0bq3O44vFDkMA1j4JDzBFluzWB9eARSoCSJqOb5M9LteemYPNTEBmrneuQ0H1CAFn8rlrEwZ8pqXY75Cm7KB4NBN029B2nkHi28bUqkpoXx1izaijjEKXCltgVcNhWbErKhDS-2BKwl-2BouBceG7rqK6947caDiHs6TKG9GlTh4vONXCqEI6ndvCboYjm0PpY3FHxw_0XebztmDXfTwa38hTS1n5ZQYZl5j-2BuwI-2Fl5L3CPRYm9IuHYaJXJiCUe8D8qcCATP7nT00xPmLjf-2BRM1C2Np-2Bcl-2B9AxjnAjmm3SeQQiLfbxZMAYG7uanpX4ofyJEqKSR-2FPLY8ZiibqYnzI2HfOdbRAjLrukLGmGjab7TASvUFBJf2v0kVWWo1vRVyQGi4yaK2eTXPsRuqtrTo6v-2BRvdr-2ByU7AaoLJeKAe9uTv6a-2FAylMYCQL-2FiTdSbnhbHn1sB4WqnNsbidneNHclFZWo6ePRCCEjE4kgKMg1OsCki9LDP-2Bh0saLuaGXIYmE-2F9TiZprsK95s3MaiVY-2Bgwszgm4b8PKEGX2BPGAi4gQ4pxaDy3Vu-2FjhXYDU4UbYUgRWcjnTXLPxGZuYQMmY3HqaFrZabTMfjyE-2BFSTlXCOYIfqRSb6lPMJI98FOrPoEnGhKDG844x6ki2HOQGoyi8cgDledCjkyHBCKV3S67awZA2g0yXk6TaOYD549dhTe5sYUzfp86aPIGlDsi8-2FQ11bV7ZPa5wmYnaBEjPLe819TAK3W8ZtsG-2Bp0-2F6UHdxh6AsdB1GKa14hNuhW5WbxUoQPgWOFSVHHNFaPTq6ASMUKK45wmzp2UTI-3D"><img alt="A dirty shell is cold, sticky and clammy." border="0" src="https://images.patagonia.com/eMedia/images/2026/012826_DutyOfCare_ShellsRainwear_08-vA.jpg" style="font-family: Arial; color:#333333; font-size:14px; display:block;" width="100%"></a></td><!--HERO Image--></tr></tbody></table></td><td style="width:6%;"></td></tr></tbody></table><!--END INSET HERO MODULE - PERCENTAGE-BASED--><!--INSET HERO MODULE - PERCENTAGE-BASED--><table align="center" border="0" cellpadding="0" cellspacing="0" class="fluid" role="presentation" style="border-collapse:collapse; margin:0 auto; width:600px; background-color:#500778;"><tbody><tr><td style="width:6%;"></td><td style="width:88%;"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse; margin:0 auto; width:100%; border-radius:0px 0px 14px 14px;"><tbody><tr><!--HERO Image--><td style=""><a href="https://trk.na.patagonia.com/ls/click?upn=u001.sIJIdDSs4ZUW45aJuUQ5STme1O-2BmG5-2BJGh49tFJirRcNwsO2BPqwDE4n4eMtAsTtqyH-2FUjk8IZrcEiB3ylaOpglHfnt81V19OaYv0c8zJTw7ve7NSIkLcyBMTAyn93Za-2BeqOl8MZCMWKNi0hT5-2F78R1YkkPOHmQT7BR9h8zdt9LvLK7PUdaFlxy23an3KXwxz0bq3O44vFDkMA1j4JDzBFluzWB9eARSoCSJqOb5M9LteemYPNTEBmrneuQ0H1CAFn8rlrEwZ8pqXY75Cm7KB4NBN029B2nkHi28bUqkpoXx1izaijjEKXCltgVcNhWbErKhDS-2BKwl-2BouBceG7rqK6947caDiHs6TKG9GlTh4vONXCqEI6ndvCboYjm0PpY3eyAA_0XebztmDXfTwa38hTS1n5ZQYZl5j-2BuwI-2Fl5L3CPRYm9IuHYaJXJiCUe8D8qcCATP7nT00xPmLjf-2BRM1C2Np-2Bcl-2B9AxjnAjmm3SeQQiLfbxZMAYG7uanpX4ofyJEqKSR-2FPLY8ZiibqYnzI2HfOdbRAjLrukLGmGjab7TASvUFBJf2v0kVWWo1vRVyQGi4yaK2eTXPsRuqtrTo6v-2BRvdr-2ByU7AaoLJeKAe9uTv6a-2FAylMYCQL-2FiTdSbnhbHn1sB4WqnNsbidneNHclFZWo6ePRCCEjE4kgKMg1OsCki9LDP-2Bh0saLuaGXIYmE-2F9TiZprsK95s3MaiVY-2Bgwszgm4b8PKEGX2BPGAi4gQ4pxaDy3Vu-2FjhXYDU4UbYUgRWcjnTXLPxGZuYQMmY3HqaFrZabTMfjyE-2BFSTlXCOYIfqRSb6lPMJI98FOrPoEnGhKDG844x6ViQRWjiN-2BqAVZs-2BHcnbQnP8N6PZxvPriIn54z3B9MvXhYY8k0R5SwTatmK5Qn43m5hcHdNsisNQti1rIowR7Q-2FvI-2FBTACoQzLmfBD5WLfTzJOTxll2kCxvA6tVIpfG9cdlgjp-2FyYyc0jK-2F2EBaJz59sJlBfQPWVdeJI8GDQTeKc-3D"><img alt="A clean shell is warm, dry and breathable." border="0" src="https://images.patagonia.com/eMedia/images/2026/012826_DutyOfCare_ShellsRainwear_08-vB.jpg" style="font-family: Arial; color:#333333; font-size:14px; display:block;" width="100%"></a></td><!--HERO Image--></tr><tr><td style="padding:8% 0% 0% 0%;"><!-- CTA LARGE WHITE OUTLINE --><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="240"><tbody><tr><td style="font-family:'RidgewayEmail', Helvetica, sans-serif; font-size:16px; letter-spacing:0em; line-height:1.1; font-weight:bold; padding:15px 28px 15px 28px; color:#000000; border-radius:29px; border:4px solid #CEECF7; text-align: center;" valign="middle"><a style="text-decoration:none; color:#CEECF7;" href="https://trk.na.patagonia.com/ls/click?upn=u001.sIJIdDSs4ZUW45aJuUQ5STme1O-2BmG5-2BJGh49tFJirReLx9K1Sq44pmHSj96W981EzluUus5rjWONOqwFDq1yCbKmyj557bIxLeFhpDu1VDdAxfdxej2zl9iKLWjq-2F2y4SUFq7Gz9UzfZaluaxkPyNDW76fDXSNTRQlCb8X6CzhLwV-2BBqTJqznwrFdHXRhoco226hmFh89qy-2F7wpcdVRwweqFNo7rnYK0-2BSUi6LYXxXvuQzQj0QxA6BJiWJFNTpVT6CxgXY7ch4GuaBbBS9KPEz7NPFK-2BZN6jzFBFVloGJCYOXLe25Y0BfgJhp4jw0qcc-2FTeNhxvCLp0E5nsRWpsRt2-2FxyXHUsONx-2FkgE5T2j-2B4s-3DUWuk_0XebztmDXfTwa38hTS1n5ZQYZl5j-2BuwI-2Fl5L3CPRYm9IuHYaJXJiCUe8D8qcCATP7nT00xPmLjf-2BRM1C2Np-2Bcl-2B9AxjnAjmm3SeQQiLfbxZMAYG7uanpX4ofyJEqKSR-2FPLY8ZiibqYnzI2HfOdbRAjLrukLGmGjab7TASvUFBJf2v0kVWWo1vRVyQGi4yaK2eTXPsRuqtrTo6v-2BRvdr-2ByU7AaoLJeKAe9uTv6a-2FAylMYCQL-2FiTdSbnhbHn1sB4WqnNsbidneNHclFZWo6ePRCCEjE4kgKMg1OsCki9LDP-2Bh0saLuaGXIYmE-2F9TiZprsK95s3MaiVY-2Bgwszgm4b8PKEGX2BPGAi4gQ4pxaDy3Vu-2FjhXYDU4UbYUgRWcjnTXLPxGZuYQMmY3HqaFrZabTMfjyE-2BFSTlXCOYIfqRSb6lPMJI98FOrPoEnGhKDG844x6BQ-2FgPmNvdeDieV-2FC8XXK1TQKk03OJi73GwZqNRh6KgArIjq3y7Hf3Xfyjzj6f0ipkrknjrzg9BJQ23ZJvf0-2Bdzb-2F-2FQDhU-2BkxxhTEH3IF8-2BNFDPMfowTyIkgkEEYfw2FcKegxLzZiOtkLSRCz1Vlux-2BpYe61OkDzCtfzM1MxtkB4-3D">Men’s Rain Jackets</a></td></tr></tbody></table><!--END CTA LARGE WHITE OUTLINE--></td></tr><tr><td style="padding:4% 0% 12% 0%;"><!-- CTA LARGE WHITE OUTLINE --><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="240"><tbody><tr><td style="font-family:'RidgewayEmail', Helvetica, sans-serif; font-size:16px; letter-spacing:0em; line-height:1.1; font-weight:bold; padding:15px 28px 15px 28px; color:#000000; border-radius:29px; border:4px solid #CEECF7; text-align: center;" valign="middle"><a style="text-decoration:none; color:#CEECF7;" href="https://trk.na.patagonia.com/ls/click?upn=u001.sIJIdDSs4ZUW45aJuUQ5STme1O-2BmG5-2BJGh49tFJirRf-2Flb06fPN-2BgMs2iif7SXwZuRpZg3OILFXnARuSFrrdUFt5g5mQmGHV-2B-2FYxRsIaPrYbfzPH08Sii4NtYJBKzKSG20ewuh7aYOQljzLkDXfX2m-2BPLF-2BRLtAMWpjkEYxj0jnmIMSe0HtIzNYrOCUtQR5n-2B5DZZKmt5vn3D2pe5HCxpxjd-2F0Hb2vdaSOkxm3Dc1TDq2cMClYHoo6OAE-2BoQyqbPtbBqQFvYEskozPk-2FDswvCYhqK-2FaLzPRvp7Gp-2BtOXIsQsQ10ykVyndOuoEWJsIBp-2FfUuKKgU9ObihUyzk3CvR4J5-2Buqlb-2Fv2e-2BdxrY1e-2BTWQ-3DZzDz_0XebztmDXfTwa38hTS1n5ZQYZl5j-2BuwI-2Fl5L3CPRYm9IuHYaJXJiCUe8D8qcCATP7nT00xPmLjf-2BRM1C2Np-2Bcl-2B9AxjnAjmm3SeQQiLfbxZMAYG7uanpX4ofyJEqKSR-2FPLY8ZiibqYnzI2HfOdbRAjLrukLGmGjab7TASvUFBJf2v0kVWWo1vRVyQGi4yaK2eTXPsRuqtrTo6v-2BRvdr-2ByU7AaoLJeKAe9uTv6a-2FAylMYCQL-2FiTdSbnhbHn1sB4WqnNsbidneNHclFZWo6ePRCCEjE4kgKMg1OsCki9LDP-2Bh0saLuaGXIYmE-2F9TiZprsK95s3MaiVY-2Bgwszgm4b8PKEGX2BPGAi4gQ4pxaDy3Vu-2FjhXYDU4UbYUgRWcjnTXLPxGZuYQMmY3HqaFrZabTMfjyE-2BFSTlXCOYIfqRSb6lPMJI98FOrPoEnGhKDG844x6H-2FoN6GRVIYRv94ri04DGQolkZLdIlOpWIB3ljeb-2F6MPJrOKTpZQzWRjtU9W4CYlHMKsjcLOv20W5y5KaSiunTDAocxlF-2F-2Frpc-2Fg-2FKNL4uuGmTZRkgRlJ6KcuNmQtg5RZNz-2FpIUzAMfkHodF69ZExMRjSdhz8wJ7Y-2Ffns8KsoIno-3D">Women’s Rain Jackets</a></td></tr></tbody></table><!--END CTA LARGE WHITE OUTLINE--></td></tr></tbody></table></td><td style="width:6%;"></td></tr></tbody></table><!--END INSET HERO MODULE - PERCENTAGE-BASED--><!--INSET HERO MODULE - PERCENTAGE-BASED--><table align="center" border="0" cellpadding="0" cellspacing="0" class="fluid" role="presentation" style="border-collapse:collapse; margin:0 auto; width:600px; background-color:#500778;"><tbody><tr><td style="width:6%;"></td><td style="width:88%; padding:0% 0% 0% 0%;"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse; margin:0 auto; width:100%;"><tbody><tr><!--HERO Image--><td style=""><a href="https://trk.na.patagonia.com/ls/click?upn=u001.sIJIdDSs4ZUW45aJuUQ5STme1O-2BmG5-2BJGh49tFJirRcNwsO2BPqwDE4n4eMtAsTtqyH-2FUjk8IZrcEiB3ylaOpglHfnt81V19OaYv0c8zJTw7ve7NSIkLcyBMTAyn93Za-2BeqOl8MZCMWKNi0hT5-2F78R1YkkPOHmQT7BR9h8zdt9LvLK7PUdaFlxy23an3KXwxz0bq3O44vFDkMA1j4JDzBFluzWB9eARSoCSJqOb5M9LteemYPNTEBmrneuQ0H1CAFn8rlrEwZ8pqXY75Cm7KB4NBN029B2nkHi28bUqkpoXx1izaijjEKXCltgVcNhWbErKhDS-2BKwl-2BouBceG7rqK6947caDiHs6TKG9GlTh4vONXCqEI6ndvCboYjm0PpY3nFwm_0XebztmDXfTwa38hTS1n5ZQYZl5j-2BuwI-2Fl5L3CPRYm9IuHYaJXJiCUe8D8qcCATP7nT00xPmLjf-2BRM1C2Np-2Bcl-2B9AxjnAjmm3SeQQiLfbxZMAYG7uanpX4ofyJEqKSR-2FPLY8ZiibqYnzI2HfOdbRAjLrukLGmGjab7TASvUFBJf2v0kVWWo1vRVyQGi4yaK2eTXPsRuqtrTo6v-2BRvdr-2ByU7AaoLJeKAe9uTv6a-2FAylMYCQL-2FiTdSbnhbHn1sB4WqnNsbidneNHclFZWo6ePRCCEjE4kgKMg1OsCki9LDP-2Bh0saLuaGXIYmE-2F9TiZprsK95s3MaiVY-2Bgwszgm4b8PKEGX2BPGAi4gQ4pxaDy3Vu-2FjhXYDU4UbYUgRWcjnTXLPxGZuYQMmY3HqaFrZabTMfjyE-2BFSTlXCOYIfqRSb6lPMJI98FOrPoEnGhKDG844x6e-2BGR4i9hr4m67etRDMI6GZWSTHLdxh2XYVl1g9JI3j-2BR3z-2F2vQjbfQu68x5cMw52vOcdAuGAN16mBMaOL33ogq9LMKLkuLtcGTVKP-2FYkXGWgKLE-2BtKTpDgqKtwp9ZDUUxvTQVgkLZJqMI7sGgwiu03whxJpcuI8PuYyshLjI9rU-3D"><img alt="A person cleaning their rain jacket at the laundromat." border="0" src="https://images.patagonia.com/eMedia/images/2026/012826_DutyOfCare_ShellsRainwear_09.jpg" style="font-family: Arial; color:#333333; font-size:14px; display:block;" width="100%"></a></td><!--HERO Image--></tr></tbody></table></td><td style="width:6%;"></td></tr></tbody></table><!--END INSET HERO MODULE - PERCENTAGE-BASED--><!--INSET HERO MODULE - PERCENTAGE-BASED--><table align="center" border="0" cellpadding="0" cellspacing="0" class="fluid" role="presentation" style="border-collapse:collapse; margin:0 auto; width:600px; background-color:#FFFFFF;"><tbody><tr><td style="width:6%;"></td><td style="width:88%;"><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:collapse; margin:0 auto; width:100%; background-color:#CCECF6; border-radius: 0px 0px 12px 12px;"><!--DISPLAY--><tbody><tr><td class="NoSerif RSDisplayTwo" style="font-family: 'RidgewayEmail', Helvetica, sans-serif; font-size: 48px; font-weight: bold; letter-spacing: -0.02em; line-height: 1.1; padding:8% 0% 0% 0%; color:#500778; text-align: center;"> Keep Your<br>Shell Well </td></tr><!--END DISPLAY--><!--RS Paragraph-MD--><tr><td class="NoSerif RSParagraphM" style="font-family:'RidgewayEmail', Helvetica, sans-serif; font-size:20px; letter-spacing:0em; line-height:1.45; font-weight:normal; padding:6% 10% 0% 10%; color:#500778; text-align:center;"> Washing and machine-drying your shell are essential steps to reactivate water repellency and add years to your gear. </td></tr><tr><td style="margin:0 auto; padding:6% 0% 12% 0%;" valign="top"><!-- CTA LARGE BLACK OUTLINE--><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="140"><tbody><tr><td style="font-family:'RidgewayEmail', Helvetica, sans-serif; font-size:16px; letter-spacing:0em; line-height:1.1; font-weight:bold; padding:14px 28px 14px 28px; color:#000000;border-radius:29px; border:4px solid #500778; text-align: center;" valign="middle"><a style="text-decoration:none; color:#500778;" href="https://trk.na.patagonia.com/ls/click?upn=u001.sIJIdDSs4ZUW45aJuUQ5STme1O-2BmG5-2BJGh49tFJirRcNwsO2BPqwDE4n4eMtAsTtqyH-2FUjk8IZrcEiB3ylaOpglHfnt81V19OaYv0c8zJTw7ve7NSIkLcyBMTAyn93Za-2BeqOl8MZCMWKNi0hT5-2F78R1YkkPOHmQT7BR9h8zdt9LvLK7PUdaFlxy23an3KXwxz0bq3O44vFDkMA1j4JDzBFluzWB9eARSoCSJqOb5M9LteemYPNTEBmrneuQ0H1CAFn8rlrEwZ8pqXY75Cm7KB4NBN029B2nkHi28bUqkpoXx1izaijjEKXCltgVcNhWbErKhDS-2BKwl-2BouBceG7rqK6947caDiHs6TKG9GlTh4vONXCqEI6ndvCboYjm0PpY3z8g6_0XebztmDXfTwa38hTS1n5ZQYZl5j-2BuwI-2Fl5L3CPRYm9IuHYaJXJiCUe8D8qcCATP7nT00xPmLjf-2BRM1C2Np-2Bcl-2B9AxjnAjmm3SeQQiLfbxZMAYG7uanpX4ofyJEqKSR-2FPLY8ZiibqYnzI2HfOdbRAjLrukLGmGjab7TASvUFBJf2v0kVWWo1vRVyQGi4yaK2eTXPsRuqtrTo6v-2BRvdr-2ByU7AaoLJeKAe9uTv6a-2FAylMYCQL-2FiTdSbnhbHn1sB4WqnNsbidneNHclFZWo6ePRCCEjE4kgKMg1OsCki9LDP-2Bh0saLuaGXIYmE-2F9TiZprsK95s3MaiVY-2Bgwszgm4b8PKEGX2BPGAi4gQ4pxaDy3Vu-2FjhXYDU4UbYUgRWcjnTXLPxGZuYQMmY3HqaFrZabTMfjyE-2BFSTlXCOYIfqRSb6lPMJI98FOrPoEnGhKDG844x6hakuiVwcgDxRX9vkShvgv3eMVC1dhcgOIsUpcShKP5l0CfdO9e32OpHdb6FaE8tBRFPWIcXK-2B6FNcrGLJ2bQc-2BuwmX-2BYKH1xRseJeytre8RgDNA01KRm3n1U5S5V2TZHKZMHL89GcHiOmteyUylMhPg0lIhnGJZ3Ej7lDKxkE64-3D">Watch</a>&nbsp;&nbsp;<a style="text-decoration:none; color:#500778;" href="https://trk.na.patagonia.com/ls/click?upn=u001.sIJIdDSs4ZUW45aJuUQ5STme1O-2BmG5-2BJGh49tFJirRcNwsO2BPqwDE4n4eMtAsTtqyH-2FUjk8IZrcEiB3ylaOpglHfnt81V19OaYv0c8zJTw7ve7NSIkLcyBMTAyn93Za-2BeqOl8MZCMWKNi0hT5-2F78R1YkkPOHmQT7BR9h8zdt9LvLK7PUdaFlxy23an3KXwxz0bq3O44vFDkMA1j4JDzBFluzWB9eARSoCSJqOb5M9LteemYPNTEBmrneuQ0H1CAFn8rlrEwZ8pqXY75Cm7KB4NBN029B2nkHi28bUqkpoXx1izaijjEKXCltgVcNhWbErKhDS-2BKwl-2BouBceG7rqK6947caDiHs6TKG9GlTh4vONXCqEI6ndvCboYjm0PpY3HO8z_0XebztmDXfTwa38hTS1n5ZQYZl5j-2BuwI-2Fl5L3CPRYm9IuHYaJXJiCUe8D8qcCATP7nT00xPmLjf-2BRM1C2Np-2Bcl-2B9AxjnAjmm3SeQQiLfbxZMAYG7uanpX4ofyJEqKSR-2FPLY8ZiibqYnzI2HfOdbRAjLrukLGmGjab7TASvUFBJf2v0kVWWo1vRVyQGi4yaK2eTXPsRuqtrTo6v-2BRvdr-2ByU7AaoLJeKAe9uTv6a-2FAylMYCQL-2FiTdSbnhbHn1sB4WqnNsbidneNHclFZWo6ePRCCEjE4kgKMg1OsCki9LDP-2Bh0saLuaGXIYmE-2F9TiZprsK95s3MaiVY-2Bgwszgm4b8PKEGX2BPGAi4gQ4pxaDy3Vu-2FjhXYDU4UbYUgRWcjnTXLPxGZuYQMmY3HqaFrZabTMfjyE-2BFSTlXCOYIfqRSb6lPMJI98FOrPoEnGhKDG844x6gmMnCNyGlAMDgjGQ5FBMWn3MLZC0OUMtvi95ZAkYtubEtpHhSDMG4ormPCK2mx26FBhXxnXz8jtglgzBBbqjDSyHsfd-2FUJrVDqrWIp7t5KPn4MA4lYqxwL-2FKVA-2FBbZEWJKKsdqth9Kcg2DjPPsolyKPNqIPt8R8bgJo83-2BD6Cko-3D"><img alt="vector link" class="" src="https://images.patagonia.com/eMedia/images/2026/VectorLink_500778.png" style="font-family: Arial; color: #333333; font-size: 14px;" width="12%"></a></td></tr></tbody></table><!--END CTA LARGE BLACK OUTLINE--></td></tr><!--END RS Paragraph-MD--></tbody></table></td><td style="width:6%;"></td></tr></tbody></table><!--END INSET HERO MODULE - PERCENTAGE-BASED--><!--CAPTION--><table align="center" border="0" cellpadding="0" cellspacing="0" class="fluid" role="presentation" style="border-collapse:collapse; margin:0 auto; width:600px; background-color:#FFFFFF;"><tbody><tr><td class="" style="width:6%;"></td><td class="" style="width:88%;"><table align="center" border="0" cellpadding="0" cellspacing="0" class="" role="presentation" style="border-collapse:collapse; margin:0 auto; width:100%;"><!--Paragraph-S--><tbody><tr><td class="NoSerif" style="font-family: 'RidgewayEmail', Helvetica, sans-serif; font-size:12px; letter-spacing:0em; line-height:1.4; font-weight:normal; padding:8% 10% 0% 10%; color:#999999; text-align:center;"> Photos: (Top) Patagonia Ambassador Seán Villanueva O’Driscoll digs for his daily ration on day 15 of Riders on the Storm. Torres del Paine National Park, Chile. DREW SMITH (Bottom) Not all who launder are lost. TIM DAVIS </td></tr><!--END Paragraph-S--></tbody></table></td><td class="" style="width:6%;"></td></tr></tbody></table><!--END CAPTION-PB--><!--PATAGONIA OWNERSHIP ANNOUNCEMENT-PB--><table align="center" border="0" cellpadding="0" cellspacing="0" class="fluid" role="presentation" style="border-collapse:collapse; margin:0 auto; width:600px; background-color:#FFFFFF;"><tbody><tr><!--HERO Image--><td style="padding:6% 0% 0% 0%;"><a href="https://trk.na.patagonia.com/ls/click?upn=u001.sIJIdDSs4ZUW45aJuUQ5STme1O-2BmG5-2BJGh49tFJirRcxAwIrdwcR52YPQa82LCkYaqe-2BLl-2F-2B5n01ETkFla7I-2F-2B0IyVVmN0Qo1wTr73BS4p1VbJQh1fgo3Lvupve-2Bu7VqLLKyNh8DNpxexEZZIY5asw-2BcAIEWwmnVz580-2FqIXgIo5fjq3wj-2BZ-2B8d5jRGkA5jzmOZwLIl9RSkAz6DHXCXD6Iywx9Y5ucLnYgfRApr2kNHotYbk6ldwj-2B-2BVOeV62WOylhLeqemf61zyN45NgkrYvhiz9WGTS5-2Bj0nmQGGWqO6RQBpGGckSrnr2vgoQFzYknH3pg_0XebztmDXfTwa38hTS1n5ZQYZl5j-2BuwI-2Fl5L3CPRYm9IuHYaJXJiCUe8D8qcCATP7nT00xPmLjf-2BRM1C2Np-2Bcl-2B9AxjnAjmm3SeQQiLfbxZMAYG7uanpX4ofyJEqKSR-2FPLY8ZiibqYnzI2HfOdbRAjLrukLGmGjab7TASvUFBJf2v0kVWWo1vRVyQGi4yaK2eTXPsRuqtrTo6v-2BRvdr-2ByU7AaoLJeKAe9uTv6a-2FAylMYCQL-2FiTdSbnhbHn1sB4WqnNsbidneNHclFZWo6ePRCCEjE4kgKMg1OsCki9LDP-2Bh0saLuaGXIYmE-2F9TiZprsK95s3MaiVY-2Bgwszgm4b8PKEGX2BPGAi4gQ4pxaDy3Vu-2FjhXYDU4UbYUgRWcjnTXLPxGZuYQMmY3HqaFrZabTMfjyE-2BFSTlXCOYIfqRSb6lPMJI98FOrPoEnGhKDG844x6IOYgAJBwa3wblY2epiezcMOMU-2F43oYwtnGZF51azdi9t6V1gcesLO0ihP17NYjYviC0y1710GpXW4NTva94C6A-2FJE94WzxjOQw0bArV7Mg3vZWEAI-2Fo-2Fg9NAkaJszPwvRZTYhyGcwhZycJMCbmroEiDOdBP-2BaPTPqnKQ-2B3Q6zcs-3D"><img alt="Earth is now our only shareholder. Read Yvon’s Letter" border="0" src="https://images.patagonia.com/eMedia/images/2024/YC_letter-V4.png" style="font-family: Arial; color:#333333; font-size:14px; display:block;" width="100%"></a></td><!--HERO Image--></tr></tbody></table><!--END PATAGONIA OWNERSHIP ANNOUNCEMENT-PB--><!--EMAIL LEGALESE-PB--><table align="center" border="0" cellpadding="0" cellspacing="0" class="fluid" role="presentation" style="border-collapse:collapse; margin:0 auto; width:600px; background-color:#FFFFFF;"><tbody><tr><td class="" style="width:6%;"></td><td class="" style="width:88%;"><table align="center" border="0" cellpadding="0" cellspacing="0" class="" role="presentation" style="border-collapse:collapse; margin:0 auto; width:100%;"><!--Paragraph-S--><tbody><tr><td class="NoSerif" style="font-family: 'RidgewayEmail', Helvetica, sans-serif; font-size:12px; letter-spacing:0em; line-height:1.4; font-weight:normal; padding:8% 8% 0% 8%; color:#999999; text-align:center;"> *Free Shipping details: If your order meets or exceeds the amount advertised on the website, you qualify for free ground shipping. Choose the FREE delivery option (up to 10 business days) at checkout or over the phone at <span class="winlink" style="color:#999999;">800-638-6464</span>. This offer is valid for orders shipped to addresses in the United States and all U.S. Territories only, not valid for international orders. The free shipping option is not valid for gift cards, Patagonia Outlet stores, Worn Wear<span class="sup" style="font-size:10px; line-height:12px; vertical-align:super;">®</span>&nbsp;orders, surfboards, or with Pro, Team and Group Sales. </td></tr><!--END Paragraph-S--></tbody></table></td><td class="" style="width:6%;"></td></tr></tbody></table><!--END EMAIL LEGALESE-PB--><!--EMAIL FOOTER-PB--><table align="center" border="0" cellpadding="0" cellspacing="0" class="fluid" role="presentation" style="border-collapse:collapse; margin:0 auto; width:600px; background-color:#FFFFFF;"><tbody><tr><td class="" style="width:6%;"></td><td class="" style="width:88%;"><table align="center" border="0" cellpadding="0" cellspacing="0" class="" role="presentation" style="border-collapse:collapse; margin:0 auto; width:100%;"><!--CUSTOMER SERVICE--><tbody><tr><td class="NoSerif" style="font-family: 'RidgewayEmail', Helvetica, sans-serif; font-size:12px; letter-spacing:0em; line-height:1.4; font-weight:normal; padding:8% 8% 0% 8%; color:#999999; text-align:center;"><span class="" style="font-weight:bold;">Patagonia Customer Service</span><br>8550 White Fir St Reno, NV 89523<span class="hide">&nbsp;&nbsp;|&nbsp;&nbsp;</span><br class="show" style="display:none;"><a style="color:#999999; text-decoration: none;" href="https://trk.na.patagonia.com/ls/click?upn=u001.sIJIdDSs4ZUW45aJuUQ5SWKkVjWfQU-2B6hUlv7XmfL-2B-2BTA5EQoGwanBNBoTutPg13wfXaWbiH5gUh55MOHYIYWSdgs31usbLFlmcczTibZkNHLHCKS-2BO7c4F8Ylw8EePhlkmyLKpRhcGF3Y1R8X3kHVBkN482jbYmUY-2BeTtcO-2F1QkndFQ3PzJ3V0a5c-2FRa7TuFiyxt-2FVWIdmn5p9GsYF9H5utfK2DACAy1HBEwZG4GUT2Deq8FhnOahgPdo8lOGBy5pucdeL4fI82pI5B-2FbAKukWq1tsTZ4SgSsGtO-2BYFqJnk2UpyycAORDQs7ZDZg0dDElDh_0XebztmDXfTwa38hTS1n5ZQYZl5j-2BuwI-2Fl5L3CPRYm9IuHYaJXJiCUe8D8qcCATP7nT00xPmLjf-2BRM1C2Np-2Bcl-2B9AxjnAjmm3SeQQiLfbxZMAYG7uanpX4ofyJEqKSR-2FPLY8ZiibqYnzI2HfOdbRAjLrukLGmGjab7TASvUFBJf2v0kVWWo1vRVyQGi4yaK2eTXPsRuqtrTo6v-2BRvdr-2ByU7AaoLJeKAe9uTv6a-2FAylMYCQL-2FiTdSbnhbHn1sB4WqnNsbidneNHclFZWo6ePRCCEjE4kgKMg1OsCki9LDP-2Bh0saLuaGXIYmE-2F9TiZprsK95s3MaiVY-2Bgwszgm4b8PKEGX2BPGAi4gQ4pxaDy3Vu-2FjhXYDU4UbYUgRWcjnTXLPxGZuYQMmY3HqaFrZabTMfjyE-2BFSTlXCOYIfqRSb6lPMJI98FOrPoEnGhKDG844x6nsUaaZBPqbv-2FEDLAMnwdbPuvQ8fX3onPAO7AwjbLnEyqvXSKO3Lq61SO9m2uLL440GYKkM8FlEfsBUT7WJsLPtdWFVeh8hMM8LHRI0LrXzgV9J1-2FTC02dELaJhj4fPyGOfBfwkwGyQjneMFGJc72Y6Kr70DxuBZZ7DK1bxdgV20-3D">Help Center</a></td></tr><!--END CUSTOMER SERVICE--><!--EMAIL PREFERENCES--><tr><td class="NoSerif" style="font-family: 'RidgewayEmail', Helvetica, sans-serif; font-size:12px; letter-spacing:0em; line-height:1.4; font-weight: normal; padding:6% 8% 0% 8%; color:#999999; text-align:center;"><span class="" style="font-weight:bold;">Email Preferences</span><br>This email was sent to <span style="color:#999999; text-decoration:none;">dtboards09+outdoor@gmail.com</span><br><a href="https://trk.na.patagonia.com/ls/click?upn=u001.zUs966EWUi4bYGrVdXcGAejX6EpuRh5oqyTCkG0vseoACtLe0ELJ4xAGMX4d2wT-2B8FIdw52uxicupbp3wAjhMSzUVWIJLNyfmQYfqU8o-2BSaV4yDFrNFCa76BYGPSXRFX8kaAfOScEp3CmPuGhLjs9d3dUqTAyprq3pCYF2-2Fwgm8vJ3ngVNQR-2BeIcgz3nwNlgT-2F6tpkGW9AdLkIKPd5zU2AYxDBXerSwkpngOp8bnA576oRUxEgpY6rXq4rIyFnuw0h8N_0XebztmDXfTwa38hTS1n5ZQYZl5j-2BuwI-2Fl5L3CPRYm9IuHYaJXJiCUe8D8qcCATP7nT00xPmLjf-2BRM1C2Np-2Bcl-2B9AxjnAjmm3SeQQiLfbxZMAYG7uanpX4ofyJEqKSR-2FPLY8ZiibqYnzI2HfOdbRAjLrukLGmGjab7TASvUFBJf2v0kVWWo1vRVyQGi4yaK2eTXPsRuqtrTo6v-2BRvdr-2ByU7AaoLJeKAe9uTv6a-2FAylMYCQL-2FiTdSbnhbHn1sB4WqnNsbidneNHclFZWo6ePRCCEjE4kgKMg1OsCki9LDP-2Bh0saLuaGXIYmE-2F9TiZprsK95s3MaiVY-2Bgwszgm4b8PKEGX2BPGAi4gQ4pxaDy3Vu-2FjhXYDU4UbYUgRWcjnTXLPxGZuYQMmY3HqaFrZabTMfjyE-2BFSTlXCOYIfqRSb6lPMJI98FOrPoEnGhKDG844x6n75S4G8hUOr-2BJCvElxXPuXp6mNXNzIovuqqI47Ys966s9Opb51l0lI-2B2iAT8rO1iZXC3ztgSmBM7P4Em53NJhG4XRo8V-2BxfDL82ZIeySVN16kQTcD0YpdwN7h3JoXaTyUZE5sqXcWQiRbnkXBRbRSmNlGy5wTN-2FPhsN3Zg4ULVo-3D" style="color:#999999; text-decoration:none;">Update My Preferences</a><span class="hide">&nbsp;&nbsp;|&nbsp;&nbsp;</span><br class="show" style="display:none;"><a href="https://trk.na.patagonia.com/ls/click?upn=u001.zUs966EWUi4bYGrVdXcGAejX6EpuRh5oqyTCkG0vseoACtLe0ELJ4xAGMX4d2wT-2B8FIdw52uxicupbp3wAjhMSzUVWIJLNyfmQYfqU8o-2BSaV4yDFrNFCa76BYGPSXRFX8kaAfOScEp3CmPuGhLjs9d3dUqTAyprq3pCYF2-2Fwgm8vJ3ngVNQR-2BeIcgz3nwNlgT-2F6tpkGW9AdLkIKPd5zU2AYxDBXerSwkpngOp8bnA576oRUxEgpY6rXq4rIyFnuw4lMW_0XebztmDXfTwa38hTS1n5ZQYZl5j-2BuwI-2Fl5L3CPRYm9IuHYaJXJiCUe8D8qcCATP7nT00xPmLjf-2BRM1C2Np-2Bcl-2B9AxjnAjmm3SeQQiLfbxZMAYG7uanpX4ofyJEqKSR-2FPLY8ZiibqYnzI2HfOdbRAjLrukLGmGjab7TASvUFBJf2v0kVWWo1vRVyQGi4yaK2eTXPsRuqtrTo6v-2BRvdr-2ByU7AaoLJeKAe9uTv6a-2FAylMYCQL-2FiTdSbnhbHn1sB4WqnNsbidneNHclFZWo6ePRCCEjE4kgKMg1OsCki9LDP-2Bh0saLuaGXIYmE-2F9TiZprsK95s3MaiVY-2Bgwszgm4b8PKEGX2BPGAi4gQ4pxaDy3Vu-2FjhXYDU4UbYUgRWcjnTXLPxGZuYQMmY3HqaFrZabTMfjyE-2BFSTlXCOYIfqRSb6lPMJI98FOrPoEnGhKDG844x6t5D4rVDQnHL1gQR2CEFy9GumZ-2BblQO4eLJWX1M8FCBfUmsLUZul5pQZA8dj2EM0NLOQFz5mVEslFiTONgssfZA0kcVk-2Bf9Rwh1TPUmE7KvwRgiCiPr8Js9WPXGrvh1Eud8wGacAeO68RLipMLsGYTIfR04UDsKLqdmnQz2oRMBY-3D" style="color:#999999; text-decoration:none;">Unsubscribe</a></td></tr><!--END EMAIL PREFERENCES--><!--RECIPIENT + VIEW ONE WEB--><tr><td class="NoSerif" style="font-family: 'RidgewayEmail', Helvetica, sans-serif; font-size:12px; letter-spacing:0em; line-height:1.4; font-weight: normal; padding:6% 8% 4% 8%; color:#999999; text-align:center;"><a href="https://trk.na.patagonia.com/ls/click?upn=u001.sIJIdDSs4ZUW45aJuUQ5SfYdY-2Fi6BLbcob-2F-2B06Av-2FRU-2BKpbA0S5rfIuPxcxnLlACxN7IUfN9B-2B-2ByUbXTr0g1VOctq29Ebp7WNxKv0iD2631cohSfPe0WRz5rZYXqCgphocF4i-2BwtCh2n4IhmLvrxdtBXBTMKjYOcDvRmYQwXmxj-2FpJZWW8bbaeBCZLurtD-2FvQigVpGsuO7Yu-2F5t9kuL6-2FS8biqYeV9EnennRyb2wtuLC39g8zCvuf0svhPScZraLTz-2BQbbfPixLhHOYdHIIHvA-3D-3D5AC2_0XebztmDXfTwa38hTS1n5ZQYZl5j-2BuwI-2Fl5L3CPRYm9IuHYaJXJiCUe8D8qcCATP7nT00xPmLjf-2BRM1C2Np-2Bcl-2B9AxjnAjmm3SeQQiLfbxZMAYG7uanpX4ofyJEqKSR-2FPLY8ZiibqYnzI2HfOdbRAjLrukLGmGjab7TASvUFBJf2v0kVWWo1vRVyQGi4yaK2eTXPsRuqtrTo6v-2BRvdr-2ByU7AaoLJeKAe9uTv6a-2FAylMYCQL-2FiTdSbnhbHn1sB4WqnNsbidneNHclFZWo6ePRCCEjE4kgKMg1OsCki9LDP-2Bh0saLuaGXIYmE-2F9TiZprsK95s3MaiVY-2Bgwszgm4b8PKEGX2BPGAi4gQ4pxaDy3Vu-2FjhXYDU4UbYUgRWcjnTXLPxGZuYQMmY3HqaFrZabTMfjyE-2BFSTlXCOYIfqRSb6lPMJI98FOrPoEnGhKDG844x612bW9Cx4OLkGuArwiWwI1FYGj7pcuU3kbwMJsBltP52vf0jE7hAVrvPmnTYYrbDKcMTM-2FvuVpK4o7FesFNYb4oQ-2Ft1ZNdSkQNmmH-2FllecHVcJcxH1YHWI-2BreAwP7Mt9nYM5qn0SnOxTHFQTYnDA-2Bt3WUtRGFxarH2rvwvOgVqvE-3D" style="color:#999999; text-decoration:none;">View on web</a><span class="hide">&nbsp;&nbsp;|&nbsp;&nbsp;</span><br class="show" style="display:none;">©&nbsp;2026&nbsp;Patagonia, Inc. </td></tr><!--END RECIPIENT + VIEW ONE WEB--></tbody></table></td><td class="" style="width:6%;"></td></tr></tbody></table><!--EMAIL FOOTER-PB--></div><img src="https://trk.na.patagonia.com/wf/open?upn=u001.h1mOj6c8AErES94a-2Fmh4xja6-2FAyeXLQXaOKFw6KFZc9frUWY8XT8BUmdbh-2F2Tdxo2OxvGMDmVeKNz1evskMtoby342Bkvaiy1SquM2KGbE4YekJFaP3xa2jZUgsfSFLrIR1h0R-2FNbK3VKvQ5HU6rYgIClUD2BXH3AM0NhhT4SfJC0XY8DqpcLs76-2BnumLGOuwSydmsQoyDTfMas1X0VzTi20HejcOgPiLk07QRnf1Q56CIeyFxdHRzSeW5RU5BHSDaIFQ9mtHWK6CACHiysGwVPjrGpVntVMKZJfBf1Ao0Gns3P4MyASEj3pRp0e43btOMvz9WX92-2Fi4vODuXwi1DQ2AQooK-2BV9LlNqe-2FIRkH6JuZ6t1Zv96UoQL8r1DdddB4bCo2Qux6HuwpBDyF3VNJDspYgoz43SkFwttthJHXnZRdXqr-2Ft5lrCE1Bo5edcXIu5uirBbgKDeDdmyfKs03vcqRxaEfD3bxqLfZqVRBGlWWNlbK7jxb0B3CLm6X-2B5Tr6oGZNXKKiZD1nVt9B5FLj6qkYYIyF-2BKwO6UnRXSq6cYlNdb4DgS8CzXpJ6Oub6E6Zt47Vq0FnsWCHnNgBZymK-2Bca35H33kErC4z5WFjPpLyKFWj9g8LzspqgYN9g9zfw" alt="" width="1" height="1" border="0" style="height:1px !important;width:1px !important;border-width:0 !important;margin-top:0 !important;margin-bottom:0 !important;margin-right:0 !important;margin-left:0 !important;padding-top:0 !important;padding-bottom:0 !important;padding-right:0 !important;padding-left:0 !important;"/></body></html>

Patagonia

Annual Breakdown

720

Total Emails

Monthly Avg

Weekly Avg

Daily Avg

Year-over-Year

2018

Total Emails

Monthly Avg

Weekly Avg

Daily Avg

2019

+122.8% YoY

127

Total Emails

Monthly Avg

Weekly Avg

Daily Avg

2020

-46.5% YoY

Total Emails

Monthly Avg

Weekly Avg

Daily Avg

2021

-94.1% YoY

Total Emails

Monthly Avg

Weekly Avg

Daily Avg

2023

+2400% YoY

100

Total Emails

Monthly Avg

Weekly Avg

Daily Avg

2024

+37% YoY

137

Total Emails

Monthly Avg

Weekly Avg

Daily Avg

2025

+46.7% YoY

201

Total Emails

Monthly Avg

Weekly Avg

Daily Avg

2026

-87.1% YoY

Total Emails

Monthly Avg

Weekly Avg

Daily Avg

Timing Intelligence

Monday

Top Send Day

Top Send Hour

Avg Subject Chars

Brand Content Intelligence

Strategic Intent Distribution

Hook Type Distribution

Sending Cadence

Weekly Sending Cadence Chart

Weekly email distribution for Patagonia

Dec 21

Dec 28

Jan 4

Jan 11

Jan 18

Jan 25

Feb 1

Feb 8

Feb 15

Feb 22

Mar 1

Mar 8

Mar 15

Mar 22

Mar 29

Apr 5

Apr 12

Apr 19

Apr 26

May 3

May 10

May 17

May 24

May 31

Jun 7

Jun 14

Jun 21

Jun 28

Jul 5

Jul 12

Jul 19

Jul 26

Aug 2

Aug 9

Aug 16

Aug 23

Aug 30

Sep 6

Sep 13

Sep 20

Sep 27

Oct 4

Oct 11

Oct 18

Oct 25

Nov 1

Nov 8

Nov 15

Nov 22

Nov 29

Dec 6

Dec 13

Dec 20

Daily Sending Pattern Chart

Daily email distribution by day of week for Patagonia

179

144

108

Thursday

Monday

Saturday

Wednesday

Tuesday

Sunday

Friday

Hourly Sending Pattern Chart

Hourly email distribution throughout the day for Patagonia

197

158

119

01:00

03:00

04:00

06:00

07:00

08:00

09:00

10:00

11:00

12:00

13:00

14:00

15:00

16:00

17:00

18:00

19:00

20:00

21:00

22:00

23:00

Annual Sending Volume Chart

Year-over-year email volume for Patagonia

201

161

121

2018

2019

2020

2021

2023

2024

2025

2026

Monthly Sending Pattern Chart

Monthly email distribution over time for Patagonia

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Patagonia

Subject Lines

Subject Line	Date	Character Length	Hook Type	Hook Quality	Strategic Intent
Up to 50% off sale happening now	3/27/2024	32	curiosity	average	urgency
10 years of telling the dam truth	3/17/2024	33	curiosity	strong	educational
One pair of pants, (almost) any sport	3/15/2024	37	curiosity	average	promotional
Well-built classics for your family	3/13/2024	35	curiosity	strong	nurture
How to disappear from your desk	3/12/2024	31	curiosity	average	educational
Work for change in durable Workwear	2/20/2024	35	curiosity	strong	promotional
Technical outerwear for running	2/16/2024	31	curiosity	average	promotional
Our most breathable technical fleece	2/12/2024	36	curiosity	strong	educational
Our newest clothing and gear	2/10/2024	28	curiosity	average	promotional
Trail running gear for the long haul	2/9/2024	36	curiosity	average	promotional
For balanced warmth, nothing beats down	2/7/2024	39	curiosity	strong	educational
New arrivals are here	2/5/2024	21	curiosity	average	promotional
Packable warmth for cold conditions	2/2/2024	35	curiosity	average	promotional
Classics for the cold	1/31/2024	21	curiosity	average	educational
Winter sale ends today	1/29/2024	22	scarcity	strong	urgency
Your impact in 2023	1/28/2024	19	curiosity	strong	nurture
Favorites that can do it all	1/25/2024	28	curiosity	average	educational
Winter sale: Now up to 50% off	1/23/2024	30	curiosity	average	urgency
Choose your fleece	1/22/2024	18	curiosity	average	educational
Socks and underwear that consider your skin	1/19/2024	43	curiosity	strong	promotional
Winter sale: Hundreds of styles up to 40% off	1/16/2024	45	curiosity	average	promotional
Up to 40% off is happening now	1/14/2024	30	curiosity	average	urgency
Layering for cold weather	1/12/2024	25	curiosity	strong	educational
Bison work boots hold their own	1/11/2024	31	curiosity	average	promotional
Winter sale: Up to 40% off starts now	1/10/2024	37	curiosity	average	urgency
Tips for winter running	1/5/2024	23	curiosity	strong	educational
Big thanks	1/3/2024	10	curiosity	exceptional	announcement
How to layer for the snow	1/2/2024	25	curiosity	strong	educational
Outerwear for the coldest jobs	12/30/2023	30	curiosity	average	promotional
Life is better in sweats	12/28/2023	24	curiosity	average	promotional
Clothing and gear for __ (fill in the blank)	12/26/2023	44	curiosity	generic	promotional
Gift cards in a pinch	12/22/2023	21	curiosity	average	transactional
The small but mighty gifts	12/20/2023	26	curiosity	strong	promotional
Baselayers for the cold	12/19/2023	23	curiosity	strong	promotional
Favorite bags, new matte finish	12/18/2023	31	curiosity	strong	promotional
The warm and fuzzies	12/17/2023	20	curiosity	average	educational
A Patagonia classic	12/15/2023	19	curiosity	strong	promotional
Parka guide: warm, warmer, HOT!	12/13/2023	31	curiosity	strong	educational
Toasty, high-pile fleece	12/12/2023	24	curiosity	average	promotional
Web specials make great gifts	12/9/2023	29	curiosity	average	promotional
Nano Puff: “Popular for a reason”	12/8/2023	33	curiosity	average	promotional
Top-rated gifts to make giving easy	12/6/2023	35	curiosity	strong	promotional
For balanced warmth, nothing beats down	12/4/2023	39	curiosity	strong	educational
Cozy gifts for getting out there	12/1/2023	32	curiosity	average	promotional
The trusty Snap-T fleece	11/29/2023	24	curiosity	average	promotional
Make a difference in Alaska	11/28/2023	27	curiosity	strong	nurture
Outside the inbox	11/27/2023	17	curiosity	average	announcement
Keep it in the community	11/25/2023	24	curiosity	strong	nurture
Save Big	11/24/2023	8	curiosity	average	promotional
Gifts for a good story	11/22/2023	22	curiosity	average	promotional
The fall flannel harvest	11/20/2023	24	curiosity	average	promotional
Down Sweater—perfect warmth that’s nothing but net	11/18/2023	50	curiosity	strong	promotional
Clothes that channel the islands	11/16/2023	32	curiosity	strong	educational
Give gear that’s lived a little	11/15/2023	31	curiosity	average	educational
Our best-selling pants	11/13/2023	22	curiosity	strong	promotional
Choosing your shell	11/12/2023	19	curiosity	average	educational
Better Better Sweater	11/10/2023	21	curiosity	average	promotional
Our 2023 Gift Guide	11/8/2023	19	curiosity	strong	promotional
Our warmest baselayer is also our most breathable	11/6/2023	49	curiosity	strong	educational
Alaska needs you to protect the Reserve	11/4/2023	39	direct	strong	urgency
Cotton Outerwear	11/2/2023	16	curiosity	average	promotional
Alpine Guide Pants	11/1/2023	18	curiosity	average	educational
The Nano Puff for shifting weather	10/30/2023	34	curiosity	strong	promotional
A new standard for technical shells	10/28/2023	35	curiosity	strong	promotional
R1® Air will keep up	10/27/2023	20	curiosity	average	promotional
A Black Hole bag for every occasion	10/25/2023	35	curiosity	average	promotional
How do you Synchilla?	10/23/2023	21	question	strong	educational
Meet Natural Icons	10/20/2023	18	curiosity	strong	announcement
Ready for powder?	10/18/2023	17	question	average	promotional
Alaska needs you to defend the Refuge	10/17/2023	37	direct	strong	urgency
Cool-weather hiking	10/16/2023	19	curiosity	average	educational
The raining champ	10/14/2023	17	curiosity	strong	promotional
Work for the future, not the man	10/13/2023	32	curiosity	average	educational
New winter styles	10/12/2023	17	curiosity	average	promotional
Hoodies for (F)all	10/9/2023	18	curiosity	average	promotional
No more doomscrolling	10/7/2023	21	curiosity	strong	re-engagement
Run with us	10/6/2023	11	curiosity	average	promotional
New arrivals for winter’s finest	10/4/2023	32	curiosity	average	promotional
Wax on, rain off: the Waxed Cotton Jacket	10/2/2023	41	curiosity	strong	promotional
Down Sweater—that Patagonia puffy jacket	9/28/2023	40	curiosity	average	promotional
Cold-weather running	9/25/2023	20	curiosity	average	promotional
Iron Forge Hemp canvas workwear	9/22/2023	31	curiosity	strong	promotional
Choose your fleece	9/20/2023	18	curiosity	average	educational
Same legendary performance, all-new material	9/18/2023	44	curiosity	strong	promotional
Aloha shirts and dresses with fresh floral prints	9/16/2023	49	curiosity	exceptional	nurture
Shoulder-season outerwear solved	9/15/2023	32	curiosity	average	promotional
Summer hoody goodies and layers	9/13/2023	31	curiosity	average	promotional
Not your conventional T-shirts	9/12/2023	30	curiosity	strong	nurture
New styles for cooler days ahead	9/10/2023	32	curiosity	average	promotional
New arrivals for fall and winter	9/8/2023	32	curiosity	average	promotional
Packs to get you way, way out there	9/6/2023	35	curiosity	strong	promotional
Everyday wear for those who care	9/5/2023	32	curiosity	strong	educational
Is your head missing something?	9/1/2023	31	question	average	promotional
Tees to master the heat	8/30/2023	23	curiosity	average	promotional
Let’s redefine “good surfer”	8/28/2023	28	curiosity	strong	promotional
New Re-Tool Hybrid Fleece	8/25/2023	25	curiosity	average	promotional
Your skills can make a difference	8/24/2023	33	curiosity	strong	nurture
Summer sale ends today	8/22/2023	22	scarcity	strong	urgency
Last chance for 50% off	8/19/2023	23	scarcity	strong	urgency
Original graphics from our favorite artists	8/17/2023	43	curiosity	average	promotional
Summer sale: Now 50% off	8/15/2023	24	curiosity	average	promotional
Travel gear for your end-of-summer holiday	8/11/2023	42	curiosity	generic	promotional
Summer sale: New styles added	8/9/2023	29	curiosity	average	promotional
The Aloha Spirit collection honoring Rell Sunn	8/7/2023	46	curiosity	strong	promotional
Don’t miss our summer sale	8/6/2023	26	curiosity	average	urgency
New arrivals are here	8/4/2023	21	curiosity	strong	promotional
Our summer sale is live	8/3/2023	24	curiosity	average	promotional
Summer sale: 30% off starts now	8/1/2023	31	curiosity	average	urgency
The shortest season	7/28/2023	19	curiosity	average	educational
Our best UPF clothing under the sun	7/24/2023	35	curiosity	strong	promotional
Hemp workwear keeps you cooler	7/21/2023	30	curiosity	strong	promotional
Boardshort season is better	7/19/2023	27	curiosity	strong	promotional
Tees to beat the heat	7/17/2023	21	curiosity	average	promotional
In it for the trail mix	7/14/2023	23	curiosity	strong	educational
We like your style—casual shirts and shorts	7/13/2023	43	curiosity	average	nurture
Underwear for those who care	7/10/2023	28	curiosity	strong	promotional
Packs for work and play	7/7/2023	23	curiosity	average	educational
Update your email preferences	7/5/2023	29	curiosity	generic	transactional
Patagonia Stories: Making good things happen	5/31/2023	44	curiosity	average	nurture
Sun protection never felt so cool	5/30/2023	33	curiosity	strong	promotional
Clean your closet, get credit	5/28/2023	29	curiosity	average	promotional
High-performance boardshorts	5/19/2023	28	curiosity	generic	promotional
The most popular men’s pants we make	5/10/2023	36	curiosity	strong	promotional
Graphic tees by artists who get after it	5/8/2023	40	curiosity	strong	promotional
Fight the Willow project	5/6/2023	24	curiosity	exceptional	announcement
New Funhoggers shorts	4/21/2023	21	curiosity	average	promotional
Web specials and tech tees for spring	4/17/2023	37	curiosity	average	promotional
All Seasons Hemp Canvas Workwear	4/15/2023	32	curiosity	strong	promotional
Carry-on travel bags that adapt	5/8/2024	31	curiosity	average	promotional
Stand Up Shorts forever	5/10/2024	23	curiosity	generic	promotional
Favorites for spring	5/13/2024	20	curiosity	average	promotional
Baggies for years of tomfoolery	5/15/2024	31	curiosity	average	promotional
Shorts that go the extra mile	5/20/2024	29	curiosity	average	promotional
Workwear \| Tools you wear	5/22/2024	25	direct	generic	promotional
An extra 50% off at Patagonia Outlets	5/23/2024	37	curiosity	strong	promotional
Underwear that won’t creep	5/24/2024	26	curiosity	average	promotional
On our heads since 1986	5/27/2024	23	curiosity	average	educational
Patagonia’s lowest carbon footprint T-shirt	5/30/2024	43	curiosity	average	educational
The artwork of new arrivals	6/3/2024	27	curiosity	generic	announcement
Our go-anywhere pants	6/5/2024	21	curiosity	average	promotional
Sun protection for unrelenting rays	6/7/2024	35	curiosity	strong	educational
Island Earth aloha shirts	6/10/2024	25	curiosity	average	educational
Summer favorites to keep your cool	6/12/2024	34	curiosity	average	promotional
Sold-out styles now back in stock	6/14/2024	33	curiosity	strong	announcement
Worn Wear sale \| Up to 50% off select items	6/15/2024	43	curiosity	strong	promotional
Our most versatile tech tees	6/17/2024	28	curiosity	strong	promotional
Clothes for going “nowhere”	6/20/2024	27	curiosity	average	promotional
Patagonia Films on YouTube	6/21/2024	26	curiosity	average	educational
Packing harmony: cubes & duffels	6/22/2024	32	curiosity	average	promotional
The summer shorts list	6/24/2024	22	curiosity	average	educational
Pants that go the distance	6/26/2024	26	curiosity	strong	promotional
Easy. Breezy. Hemp.	6/28/2024	19	curiosity	average	educational
A few customer favorites	7/1/2024	24	curiosity	average	nurture
Big Wins in Alaska	7/2/2024	18	curiosity	average	educational
Long sleeves for everyone	7/3/2024	25	curiosity	average	promotional
All Seasons Hemp work pants & shorts	7/5/2024	36	curiosity	average	promotional
Our best tees for the trails	7/8/2024	28	curiosity	average	promotional
Hip packs & slings to carry your things	7/10/2024	39	curiosity	average	promotional
Top-reviewed for a reason	7/12/2024	25	curiosity	average	promotional
Boardshorts with all-day comfort and performance	7/15/2024	48	curiosity	average	promotional
The Quandary Joggers are made to handle it all	7/17/2024	46	curiosity	average	promotional
Bags for travel, school and work	7/19/2024	32	curiosity	average	promotional
Lightweight sweatshirts	7/22/2024	23	curiosity	average	promotional
Our summer favorites	7/24/2024	20	curiosity	average	promotional
Boardshorts with practical features for every need	7/25/2024	50	curiosity	average	promotional
Sun protection you can trust	7/26/2024	28	direct	strong	promotional
Hop in the water	7/29/2024	16	curiosity	average	promotional
Sale: Up to 40% off starts now	8/1/2024	30	curiosity	strong	promotional
Everything goes with Baggies	8/5/2024	28	curiosity	average	promotional
Your first look at Fall ’24 new arrivals	8/7/2024	40	curiosity	strong	promotional
New summer styles up to 40% off	8/9/2024	31	curiosity	average	promotional
Don’t miss up to 40% off	8/12/2024	24	curiosity	average	urgency
New organic cotton shorts inspired by surf trunks	8/13/2024	49	curiosity	strong	educational
Daypacks for trips of all sizes	8/14/2024	31	curiosity	average	promotional
Tech tees for staying cool	8/16/2024	26	curiosity	average	promotional
Light and airy island styles	8/19/2024	28	curiosity	average	promotional
Our sale is now up to 50% off	8/22/2024	29	curiosity	strong	promotional
T-shirts hacked … for good	8/26/2024	26	curiosity	exceptional	educational
Up to 50% off ends soon	8/28/2024	23	scarcity	average	urgency
Two favorite fabrics in one jacket	8/30/2024	34	curiosity	average	educational
Last chance for 50% off	9/1/2024	23	scarcity	strong	urgency
Colors & prints inspired by our new boss	9/2/2024	40	curiosity	average	announcement
Just in: New arrivals for fall	9/6/2024	30	curiosity	average	announcement
Pants for all the mountains’ moods	9/9/2024	34	curiosity	average	promotional
Decades of fleece innovation	9/12/2024	28	curiosity	strong	educational
Aloha prints and good vibes	9/13/2024	27	curiosity	average	educational
The Waxed Cotton Jacket	9/16/2024	23	curiosity	average	educational
No-nonsense pants for daily life	9/18/2024	32	curiosity	average	promotional
Fleece for a lifetime of comfort	9/20/2024	32	curiosity	average	promotional
Soft, versatile flannel shirts	9/23/2024	30	curiosity	strong	promotional
The Black Hole Duffel	9/25/2024	21	curiosity	average	promotional
Outlet Sample Sale	9/26/2024	18	curiosity	strong	promotional
The Macro Puff Quilt	9/27/2024	20	curiosity	average	promotional
Our vote’s on Earth	9/30/2024	19	curiosity	exceptional	educational
R1 Air: The perfect layer	10/2/2024	25	curiosity	strong	promotional
New arrivals for winter	10/4/2024	23	curiosity	average	promotional
The ideal fleece for fall	10/9/2024	25	curiosity	average	promotional
Waterproof shells	10/10/2024	17	curiosity	average	educational
The iconic Nano Puff	10/11/2024	20	curiosity	strong	promotional
Everyday pants for flexible plans	10/14/2024	33	curiosity	average	educational
We’re closing for Vote Early Day	10/15/2024	32	curiosity	average	announcement
Less weight, more warmth	10/17/2024	24	curiosity	average	promotional
Fall outlet sale	10/18/2024	16	curiosity	strong	promotional
Shoulder-season shirt jackets	10/21/2024	29	curiosity	average	educational
Better basics	10/24/2024	13	curiosity	average	educational
Warm double-sided fleece	10/25/2024	24	curiosity	average	promotional
Capilene baselayers for cold days	10/26/2024	33	curiosity	average	promotional
A cold-weather classic	10/28/2024	22	curiosity	average	educational
Celebrating 10 years of Fair Trade	10/30/2024	34	curiosity	exceptional	announcement
Cold-weather layers for getting after it	11/1/2024	40	curiosity	strong	promotional
Our 2024 Gift Guide	11/4/2024	19	curiosity	strong	promotional
More than a sweater	11/11/2024	19	curiosity	strong	promotional
Time-tested puffies	11/14/2024	19	curiosity	average	promotional
Get equipped for the cold	11/16/2024	25	curiosity	average	promotional
Recycled wool sweaters you’ll live in	11/18/2024	37	curiosity	strong	promotional
A puffer, but make it a blanket	11/20/2024	31	curiosity	average	promotional
Waterproof down jackets at last	11/22/2024	31	curiosity	strong	promotional
Our top picks for winter	11/23/2024	24	curiosity	average	nurture
High-efficiency insulation for cold nights and belays	11/25/2024	53	curiosity	generic	educational
Gifts for the whole crew	11/27/2024	24	curiosity	average	promotional
A deal that lasts	11/29/2024	17	curiosity	average	promotional
Gear to last a lifetime	12/2/2024	23	curiosity	average	promotional
Pack it up, carry it on	12/4/2024	23	curiosity	average	promotional
Cozy fleece forever	12/6/2024	19	curiosity	generic	promotional
The top-rated gear people love	12/9/2024	30	curiosity	average	promotional
Tips for winter running	12/10/2024	23	curiosity	average	educational
High-output insulation for cold weather	12/11/2024	39	curiosity	average	promotional
Give gifts they’ll really use	12/13/2024	29	curiosity	average	promotional
Warm, breathable baselayers	12/16/2024	27	curiosity	average	promotional
Long parkas for the long winter	12/17/2024	31	curiosity	average	promotional
Gifts that’ll stick with them	12/19/2024	29	curiosity	average	promotional
Technical insulation guide	12/20/2024	26	curiosity	average	educational
The little things make a difference	12/22/2024	35	curiosity	average	promotional
Gift cards to save the day	12/23/2024	26	curiosity	average	announcement
Staff picks for the holiday break	12/27/2024	33	curiosity	average	educational
Down Sweater: teenager-approved warmth	12/29/2024	38	curiosity	generic	promotional
The Patagonia Parka Guide	12/31/2024	25	curiosity	average	educational
Jackets for your coldest moments	1/7/2025	32	curiosity	average	promotional
Down jacket guide	1/10/2025	17	curiosity	average	educational
Staff picks for winter	1/13/2025	22	curiosity	average	educational
Our winter sale starts now	1/16/2025	26	curiosity	strong	promotional
Favorites that can do it all	1/19/2025	28	curiosity	average	educational
Stories and films we think you'll enjoy	1/20/2025	39	curiosity	average	educational
Just added to our sale	1/24/2025	22	curiosity	average	promotional
Gear up for what you love at 40% off	1/27/2025	36	curiosity	strong	promotional
Your foundational layers	1/28/2025	24	curiosity	strong	promotional
Stay out, stay dry	1/29/2025	18	curiosity	average	educational
Our sale is now up to 50% off	1/30/2025	29	curiosity	average	promotional
Snow styles on sale now	2/1/2025	23	curiosity	average	promotional
Up to 50% off past-season styles	2/3/2025	32	curiosity	average	promotional
Warm fleece for cold starts	2/5/2025	27	curiosity	average	educational
Clean out your closet for credit	2/7/2025	32	curiosity	average	educational
Warmth when it matters	2/10/2025	22	curiosity	average	promotional
A new story to get you through this month	2/11/2025	41	curiosity	strong	educational
Running gear for winter weather	2/14/2025	31	curiosity	average	promotional
Winter Outlet Sale	2/14/2025	18	curiosity	average	promotional
Everyday insulated outerwear	2/17/2025	28	curiosity	average	promotional
New arrivals for spring	2/19/2025	23	curiosity	average	promotional
Our most popular men’s pants are back	2/21/2025	37	curiosity	strong	promotional
Black Hole duffels that fit your plans	2/24/2025	38	curiosity	average	promotional
Our does-it-all fleece	2/26/2025	22	curiosity	strong	promotional
Outerwear for shifty conditions	3/2/2025	31	curiosity	average	promotional
Better Sweater for daily warmth	3/3/2025	31	curiosity	average	promotional
Lightweight outerwear for mixed weather	3/5/2025	39	curiosity	average	promotional
Now in paperback: “Sweet in Tooth and Claw”	3/8/2025	43	curiosity	average	educational
Moisture-wicking socks and undies	3/10/2025	33	curiosity	average	educational
New arrivals built to perform	3/12/2025	29	curiosity	strong	promotional
New Nano-Air Ultralight	3/14/2025	23	curiosity	average	promotional
Black Hole duffels for the whole family	3/17/2025	39	curiosity	average	announcement
Introducing our new Swiftcurrent waders	3/20/2025	39	curiosity	strong	promotional
Backpacks you’ll forget you’re wearing	3/21/2025	38	direct	strong	promotional
Just added to Worn Wear	3/22/2025	23	curiosity	average	nurture
New colors and prints for spring	3/24/2025	32	curiosity	average	promotional
Sweatshirts and sweatpants for everywhere	3/26/2025	41	curiosity	average	educational
Fleece for before and after the send	3/28/2025	36	curiosity	average	announcement
Shorts and shirts that go together	3/31/2025	34	curiosity	generic	educational
Rain jackets that leave no excuses	4/2/2025	34	curiosity	exceptional	promotional
Outlet Sample Sale	4/2/2025	18	curiosity	strong	promotional
You’ll never go back to conventional cotton	4/4/2025	43	direct	strong	educational
The Fleece Guide: Warmth Comes Standard	4/7/2025	39	curiosity	strong	educational
Day-in, day-out trail pants	4/9/2025	27	curiosity	strong	promotional
Shorts that go a long way	4/11/2025	25	curiosity	average	promotional
More gear. Lower cost. Better stories.	4/12/2025	38	curiosity	average	promotional
Our highest-performing boardshorts	4/14/2025	34	curiosity	strong	promotional
The relentless refinement of our new Swiftcurrent waders	4/15/2025	56	curiosity	strong	educational
New R1 hybrid fleece	4/16/2025	20	curiosity	strong	promotional
New spring styles	4/18/2025	17	curiosity	average	educational
Top-reviewed spring gear	4/21/2025	24	curiosity	average	educational
Our new book “Tools to Save Our Home Planet”	4/22/2025	44	curiosity	exceptional	educational
Work pants that don’t quit	4/23/2025	26	curiosity	average	promotional
The new Trail Craft Vest for mountain biking	4/24/2025	44	curiosity	strong	announcement
Regulate heat and sweat	4/26/2025	23	curiosity	average	educational
New Tidal Threads collection	4/28/2025	28	curiosity	strong	promotional
Pants for the trail	4/30/2025	19	curiosity	generic	promotional
A windproof multisport companion	5/2/2025	32	curiosity	strong	promotional
Boardshort season is (almost) here	5/5/2025	34	curiosity	average	promotional
Shorts for Long Runs	5/8/2025	20	curiosity	average	promotional
Our public lands need your help	5/9/2025	31	curiosity	exceptional	educational
MTB gear for the long days ahead	5/10/2025	32	curiosity	average	promotional
Fresh colors for spring	5/12/2025	23	curiosity	average	promotional
Extra 20% off web specials	5/14/2025	26	curiosity	average	promotional
Travel essentials that won’t weigh you down	5/16/2025	43	curiosity	average	educational
Introducing Sonnie Trotter’s new book	5/18/2025	37	curiosity	strong	announcement
Cool-wearing shirts and shorts that go together	5/19/2025	47	curiosity	average	promotional
An extra 40% off at Patagonia Outlets	5/22/2025	37	curiosity	strong	promotional
R1 Air	5/23/2025	6	curiosity	average	educational
Stand Up Shorts get better with each wear	5/24/2025	41	curiosity	average	promotional
Extra 20% off Web Specials ends tomorrow	5/26/2025	40	scarcity	strong	urgency
Extra 20% off Web Specials ends today	5/27/2025	37	scarcity	strong	urgency
Fresh graphic tees built to endure	5/28/2025	34	curiosity	average	promotional
Do you want to hear a story?	5/31/2025	28	question	generic	educational
Easy-care, easy-wear travel essentials	6/2/2025	38	curiosity	average	educational
If you only had one pair of shorts	6/4/2025	34	direct	strong	promotional
All-day sun protection for any activity	6/9/2025	39	curiosity	average	educational
Pack for the day ahead	6/11/2025	22	curiosity	average	educational
Top-rated summer gear	6/13/2025	21	curiosity	average	promotional
Used kids’ gear for growth spurts & summer play	6/16/2025	47	curiosity	strong	nurture
A color story rooted in the wild	6/18/2025	32	curiosity	strong	promotional
Tech tees for hot days	6/20/2025	22	curiosity	average	promotional
Performance boardshorts that last	6/24/2025	33	curiosity	strong	promotional
Patagonia Workwear—put it on and forget about it	6/27/2025	48	curiosity	average	promotional
Best sellers that speak for themselves	6/30/2025	38	curiosity	average	promotional
The Outdoor Everyday collection	7/2/2025	31	curiosity	average	promotional
Cool-wearing button-down shirts	7/3/2025	31	curiosity	average	promotional
Cool-wearing, breathable hemp essentials	7/5/2025	40	curiosity	average	educational
Bags for everyday or far away	7/7/2025	29	curiosity	average	promotional
MTB gear that won’t hog your duffel	7/8/2025	35	curiosity	average	promotional
From dysfunctional to multifunctional	7/10/2025	37	curiosity	exceptional	promotional
Grab and go daypacks	7/12/2025	20	curiosity	average	promotional
Tech tees for every sport	7/14/2025	25	curiosity	average	promotional
Top picks for summer	7/16/2025	20	curiosity	average	promotional
What’s next for public lands?	7/17/2025	29	question	average	educational
Sun protection that won’t wash off	7/18/2025	34	curiosity	average	promotional
Secondhand summer staples	7/19/2025	25	curiosity	average	promotional
Stand Up Shorts and Overalls for years of spontaneity	7/23/2025	53	curiosity	average	promotional
New routes to find your power	7/24/2025	29	curiosity	average	educational
Climbing pants for warm temps	7/25/2025	29	curiosity	average	educational
The shorts of a thousand uses	7/28/2025	29	curiosity	average	promotional
Up to 40% off sale starts now	8/1/2025	29	curiosity	strong	promotional
Stories to unwind	8/2/2025	17	curiosity	generic	educational
When you’re feeling up to 40% off	8/3/2025	33	direct	average	promotional
Graphic tees for trails, walls or water	8/4/2025	39	curiosity	average	promotional
Active shorts for doing it all	8/5/2025	30	curiosity	average	promotional
More styles now up to 40% off	8/6/2025	29	curiosity	generic	promotional
Our most versatile tech tee	8/8/2025	27	curiosity	average	promotional
Turn your passion into action	8/9/2025	29	curiosity	average	educational
Haul-it-all packs	8/10/2025	17	curiosity	average	promotional
Up to 40% off past-season styles	8/11/2025	32	curiosity	strong	promotional
Up to 50% off starts now	8/13/2025	24	curiosity	strong	promotional
Lightweight, breathable sun protection	8/14/2025	38	curiosity	strong	promotional
Summer sale up to 50% off	8/15/2025	25	curiosity	strong	promotional
It’s always fleece season	8/16/2025	25	curiosity	average	promotional
Don’t sleep on up to 50% off	8/18/2025	28	curiosity	strong	promotional
Fall ’25 has landed	8/20/2025	19	curiosity	average	announcement
A guide to running shorts	8/22/2025	25	curiosity	average	educational
Fall staples for less on Worn Wear	8/23/2025	34	curiosity	average	promotional
Fuss-free tropical shirts and dresses	8/26/2025	37	curiosity	average	promotional
One work shirt to rule them all	8/27/2025	31	curiosity	average	promotional
An extra 50% off at Patagonia Outlets	8/27/2025	37	curiosity	strong	promotional
Long sleeves and Baggies shorts	8/29/2025	31	curiosity	generic	promotional
Black Hole duffels—rugged gear haulers	8/31/2025	38	curiosity	average	promotional
Say hello to Sizzle Red	9/2/2025	23	curiosity	generic	promotional
Pants that get you to the good stuff	9/4/2025	36	curiosity	average	educational
Pants for every kind of trail	9/5/2025	29	curiosity	average	promotional
The Nano Puff redesigned	9/7/2025	24	curiosity	strong	promotional
Wheeled duffels for long journeys	9/10/2025	33	curiosity	average	promotional
Protect the roadless traveled	9/12/2025	29	curiosity	strong	urgency
Durable, wrinkle-resistant travel essentials	9/15/2025	44	curiosity	average	promotional
Built to ride. And ride.	9/17/2025	24	curiosity	average	promotional
Outlet Sample Sale	9/18/2025	18	curiosity	average	promotional
Essentials for late summer	9/18/2025	26	curiosity	average	promotional
A quilted jacket that lets you toss and turn	9/20/2025	44	curiosity	average	educational
Pack what you need	9/24/2025	18	direct	generic	educational
Warm up in a snap . . . T	9/26/2025	25	curiosity	generic	nurture
What’s it like to be a park ranger in 2025?	9/27/2025	43	question	strong	educational
Vintage Patagonia gear on Worn Wear	9/28/2025	35	curiosity	strong	promotional
Brisk to bone-chilling: durably warm outerwear	9/29/2025	46	curiosity	strong	promotional
Daily fleece for instant warmth	10/1/2025	31	curiosity	average	promotional
A merino wool tech tee for all conditions	10/3/2025	41	curiosity	average	promotional
Insulated outerwear for mixed weather	10/6/2025	37	curiosity	average	promotional
New colors inspired by the Pacific Northwest	10/8/2025	44	curiosity	average	promotional
More than a logo …	10/10/2025	18	curiosity	average	announcement
Rain jackets that do their job for a long time	10/11/2025	46	curiosity	average	educational
The Retro-X Jacket got some upgrades	10/13/2025	36	curiosity	average	announcement
MTB gear for wonderfully punishing miles	10/15/2025	40	curiosity	strong	educational
An extra 50% off at Patagonia Outlets	10/16/2025	37	curiosity	average	promotional
Get credit when you trade in	10/18/2025	28	curiosity	average	promotional
Insulated layers for fickle forecasts and traveling light	10/20/2025	57	curiosity	average	promotional
The Pheasant Tail Simplicity tour	10/21/2025	33	curiosity	average	announcement
The New PowSlayer Freeride Kit	10/22/2025	30	curiosity	average	promotional
Do what you love to protect what you love	10/23/2025	41	direct	average	educational
The redesigned Nano Puff	10/24/2025	24	curiosity	exceptional	promotional
Better Sweater fleece warmth	10/27/2025	28	curiosity	average	educational
The fleece that breathes with you	10/29/2025	33	curiosity	strong	promotional
Rugged yet refined: the Point Reyes Canvas collection	10/30/2025	53	curiosity	strong	promotional
New arrivals for winter	10/31/2025	23	curiosity	average	promotional
Our warmest baselayer	11/2/2025	21	curiosity	average	promotional
Sweatpants and sweatshirts for snow and swell season	11/3/2025	52	curiosity	average	promotional
Our 2025 Gift Guide	11/7/2025	19	curiosity	average	educational
Meet your new favorite jacket	11/8/2025	29	curiosity	average	promotional
Travel like a pro: Black Hole MLC bags	11/11/2025	38	curiosity	average	promotional
Nothing we do is sustainable	11/12/2025	28	curiosity	average	announcement
The flannel shirt, perfected	11/13/2025	28	curiosity	average	promotional
Better Sweater comfort for whatever	11/14/2025	35	curiosity	average	educational
15 years later, our do-it-all jacket keeps crushing	11/15/2025	51	curiosity	average	announcement
Transitional fleece layers for any season	11/17/2025	41	curiosity	average	promotional
Are we a paradox?	11/18/2025	17	question	average	educational
Top-rated gifts that walk the talk	11/19/2025	34	curiosity	strong	promotional
Sport-specific packs for your best sessions	11/20/2025	43	curiosity	average	promotional
Keep dry in wet weather	11/21/2025	23	curiosity	average	educational
Capilene Midweight baselayers for wicking warmth	11/21/2025	48	curiosity	average	educational
Explore our 2025 Gift Guide	11/22/2025	27	curiosity	average	promotional
Active layers for winter	11/23/2025	24	curiosity	average	promotional
One fleece to do it all	11/24/2025	23	curiosity	average	promotional
Activism is forever work	11/25/2025	24	curiosity	average	educational
Our favorite gifts for a good winter	11/26/2025	36	curiosity	average	promotional
Our Black Friday	11/28/2025	16	curiosity	generic	promotional
Small businesses are vital	11/29/2025	26	curiosity	exceptional	educational
Meet the Nano Puff’s burly cousin	11/30/2025	33	curiosity	exceptional	announcement
Sneak Peek: 2045 future arrivals are here	12/1/2025	41	curiosity	average	educational
Help us protect public lands	12/2/2025	28	curiosity	exceptional	nurture
Gifts that’ll keep up	12/3/2025	21	curiosity	average	promotional
Cozy and warm wool sweaters	12/5/2025	27	curiosity	average	promotional
Reinventing an iconic fleece	12/8/2025	28	curiosity	average	promotional
Our warmest insulated jackets	12/10/2025	29	curiosity	strong	promotional
Best Sellers for the cold	12/12/2025	25	curiosity	average	educational
Our best-selling gear	12/12/2025	21	curiosity	strong	promotional
The Down Sweater greatest hits	12/15/2025	30	curiosity	average	promotional
Men’s parkas for the sendy season	12/16/2025	33	curiosity	average	promotional
New R1 Air Jacket	12/17/2025	17	curiosity	average	promotional
New designs with a story to tell	12/18/2025	32	curiosity	average	educational
Gifts for the whole family	12/20/2025	26	curiosity	average	promotional
Small gifts that get the job done	12/21/2025	33	curiosity	average	promotional
Gift cards to make giving easy	12/23/2025	30	curiosity	average	promotional
Keep dry in wet weather	12/25/2025	23	curiosity	strong	educational
Fitz Roy Down: high loft for low temps	12/26/2025	38	curiosity	strong	promotional
Buy used, stories included	12/28/2025	26	curiosity	strong	promotional
How to clean and care for your down jacket	12/29/2025	42	curiosity	average	educational
Durable fleece warmth and comfort	1/7/2026	33	curiosity	average	educational
Do-it-all favorites for your best year yet.	1/9/2026	43	curiosity	average	educational
Coast-to-crag-to-mountain sweaters	1/12/2026	34	curiosity	average	educational
We made strides in 2025 🌍	1/13/2026	26	curiosity	average	announcement
The refined PowSlayer series	1/14/2026	28	curiosity	exceptional	announcement
Best Sellers for the cold	1/16/2026	25	curiosity	average	promotional
Dependable jackets for unpredictable weather	1/17/2026	44	curiosity	average	promotional
Favorites that can do it all	1/19/2026	28	curiosity	generic	educational
R1 fleece: breathable, technical warmth	1/21/2026	39	curiosity	average	educational
New Arrivals: Used winter gear for less	1/22/2026	39	curiosity	strong	promotional
How to pick the right down jacket	1/26/2026	33	curiosity	exceptional	educational
It’s good to wash your shells	1/29/2026	29	curiosity	average	educational
Spring ’26 has landed	2/2/2026	21	curiosity	average	announcement
Victory! The Cochamó Valley is now protected forever	2/4/2026	52	curiosity	exceptional	announcement
Meet our newest prints	2/5/2026	22	curiosity	average	promotional
R1 Air: Our most breathable fleece	2/7/2026	34	curiosity	strong	promotional
High-pile fleece for before and after the send	2/10/2026	46	curiosity	average	educational
Your perfect match awaits you	2/11/2026	29	curiosity	average	nurture
Considering your next purchase	2/11/2026	30	curiosity	average	nurture
Up to 40% off sale starts now	2/13/2026	29	curiosity	average	promotional
Find your missed connection ❤️	2/14/2026	30	curiosity	average	nurture
The iconic Down Sweater	2/16/2026	23	curiosity	average	promotional
Rain jackets that leave no excuses	2/20/2026	34	curiosity	average	promotional
Now up to 50% off	2/20/2026	17	curiosity	average	promotional
Snow styles now up to 50% off	2/26/2026	29	curiosity	strong	promotional
Up to 50% off happening now	2/28/2026	27	curiosity	average	urgency
Online only: 50% off	4/12/2019	20	curiosity	strong	urgency
Artifishal: Our full-length documentary is now online	10/30/2019	53	curiosity	exceptional	announcement
Hack your daily wardrobe	6/6/2019	24	curiosity	strong	educational
Happy holidays from Patagonia	12/24/2018	29	curiosity	generic	announcement
Stories celebrating moms	5/6/2020	24	curiosity	exceptional	nurture
50% Off Starts Now	11/7/2019	18	curiosity	strong	urgency
The one-of-a-kind Hybrid Sleeping Bag	5/18/2019	37	curiosity	strong	promotional
SALE: Up to 50% Off	2/15/2019	19	curiosity	exceptional	urgency
Our tough-wearing hemp and denim Workwear pants	10/4/2018	47	curiosity	strong	promotional
You donate, we'll match	11/29/2019	23	direct	exceptional	re-engagement
The best boardshorts we�ve ever made	4/1/2019	36	curiosity	strong	promotional
Shell, Yeah!	10/7/2019	12	curiosity	average	promotional
Insulation for all weather	12/30/2019	26	curiosity	average	promotional
Sweatshirt weather	10/21/2019	18	curiosity	generic	promotional
Take a hike	4/3/2019	11	curiosity	generic	nurture
Expiration date: September 30, 2018	9/23/2018	35	curiosity	strong	urgency
A few of our favorite things	12/20/2018	28	curiosity	average	promotional
Black Hole bags rise to the occasion	10/19/2018	36	curiosity	strong	promotional
A new film about a fisherman in the Italian Alps	5/13/2020	48	curiosity	exceptional	educational
50% Off Ends Tomorrow	11/18/2019	21	scarcity	strong	urgency
The Micro Puff: So warm, so light	9/25/2019	33	curiosity	strong	promotional
Outerwear that keeps up	10/15/2018	23	curiosity	average	promotional
Free Fishpeople screening with director Keith Malloy	4/15/2020	52	curiosity	strong	promotional
Weight, space and warmth	11/12/2018	24	curiosity	average	educational
Top reviewed styles from customers like you	4/24/2019	43	curiosity	average	promotional
Sun protection when you need it most	6/14/2019	36	curiosity	strong	educational
Protect wild fish	4/22/2019	17	curiosity	strong	nurture
Bringing Bivy back	12/30/2020	18	curiosity	average	promotional
Pants and packs for every excursion	7/29/2019	35	curiosity	average	promotional
Back to business	4/21/2020	16	curiosity	generic	transactional
The freedom to roam	1/23/2019	19	curiosity	strong	promotional
Start with a good base	11/30/2018	22	curiosity	average	educational
An excerpt from our newest book	5/20/2020	31	curiosity	strong	educational
Winter favorites	12/13/2019	16	curiosity	average	promotional
Shorts and tights for getting moving	6/18/2020	36	curiosity	average	promotional
Breakaway with warmth	12/26/2018	21	curiosity	strong	promotional
New spring clothing and gear	2/5/2020	28	curiosity	average	promotional
Films and stories we love from The Cleanest Line	3/20/2020	48	curiosity	exceptional	educational
Ultralight protection for surf and sun	7/19/2019	38	curiosity	strong	promotional
Under the mud	5/16/2020	13	curiosity	average	nurture
Essentials to last a lifetime	1/17/2020	29	curiosity	strong	promotional
Customer favorites	12/27/2019	18	curiosity	average	promotional
Be your own role model	4/30/2020	22	curiosity	average	nurture
The foundation of layering	1/4/2019	26	curiosity	average	educational
Our Ultralight Black Hole bags	9/4/2019	30	curiosity	average	promotional
Sale: 30% off starts now	8/12/2021	24	curiosity	strong	urgency
The next generation of warmth	1/2/2019	29	curiosity	strong	promotional
Silent down: the ultimate multitasker	10/25/2019	37	curiosity	strong	promotional
Undercover comfort	2/12/2019	18	curiosity	average	promotional
For the trail less traveled	5/4/2020	27	curiosity	strong	promotional
Down you can feel good about	12/18/2019	28	direct	strong	promotional
Good T-shirts: recycled, organic, Fair Trade	8/10/2018	44	curiosity	average	promotional
Winter sale ends tomorrow	2/15/2021	25	scarcity	strong	urgency
Our most innovative baselayer ever	9/28/2018	34	curiosity	strong	promotional
What does your T-Shirt say?	3/22/2019	27	question	average	educational
Strike for climate action	9/16/2019	25	curiosity	strong	announcement
Our wool socks go the extra mile	2/18/2019	32	curiosity	strong	promotional
Midlayers to keep you warm and comfortable	1/27/2020	42	curiosity	strong	promotional
Trail-weather friends: hike pants for all climes	8/13/2018	48	scarcity	average	promotional
Pack light, sleep warm	7/15/2019	22	curiosity	strong	promotional
For whatever winter throws your way	1/30/2019	35	curiosity	strong	promotional
Fetching gear for endless summer days	9/5/2018	37	curiosity	average	promotional
Classic tech tees in new colors	8/23/2019	31	curiosity	average	promotional
The soft Los Gatos fleece	8/21/2019	25	curiosity	average	promotional
Comfort in a nutshell	2/17/2020	21	curiosity	generic	promotional
The R1: 20 years, 20 stories	3/1/2019	28	curiosity	strong	educational
Start here, layer up	2/25/2019	20	curiosity	strong	educational
Our go-to duffel	8/27/2018	16	curiosity	average	promotional
Versatile warmth, even when wet	3/6/2019	31	curiosity	strong	promotional
No more swapping layers	1/28/2019	23	curiosity	strong	promotional
Wrap up in down	1/7/2019	15	curiosity	average	promotional
Fresh colors for winter	12/5/2019	23	curiosity	average	promotional
Saving the planet starts in your backyard	11/23/2018	41	curiosity	exceptional	educational
Moms at work	5/12/2019	12	curiosity	average	nurture
Solar systems�sun protection that's made to move	6/15/2020	48	curiosity	strong	promotional
Sale Ends Tomorrow	9/2/2018	18	scarcity	strong	urgency
Reimagining T-Shirts for the good of the planet	6/18/2019	47	curiosity	exceptional	promotional
Technical tees for sunbaked days	5/25/2020	32	curiosity	average	promotional
Thanks for signing up	7/28/2018	21	curiosity	generic	nurture
Organic cotton flannel shirts	11/2/2018	29	curiosity	strong	promotional
Essential warmth	10/29/2018	16	curiosity	generic	promotional
Technically speaking	8/24/2018	20	curiosity	average	educational
Industrial hemp workwear for the greater good	1/13/2020	45	curiosity	exceptional	promotional
Daypacks for big tasks	8/19/2019	22	curiosity	average	promotional
SALE: Up to 50% Off	8/16/2018	19	curiosity	strong	promotional
Baggies are built for summer	7/31/2019	28	curiosity	strong	promotional
All the Best	12/9/2019	12	curiosity	generic	nurture
Turning discarded fishing nets into hats	6/29/2020	40	curiosity	strong	promotional
Natural comfort	6/10/2020	15	curiosity	average	promotional
Shorts and shirts to roll into summer	6/10/2019	37	curiosity	average	promotional
Bring the Torrentshell	9/6/2019	22	curiosity	average	promotional
Breakaway with warmth	12/14/2018	21	curiosity	strong	promotional
Save up to 50% on spring clothing and gear	11/9/2018	42	curiosity	strong	promotional
New Pataloha prints	4/26/2019	19	curiosity	average	promotional
Are you registered to vote?	9/25/2018	27	question	exceptional	re-engagement
The full family of Nano Puff	10/28/2019	28	curiosity	average	promotional
New Woolyester Fleece	10/2/2018	21	curiosity	average	promotional
New arrivals to keep you warm	2/1/2019	29	curiosity	strong	promotional
Take a hike	3/11/2019	11	curiosity	average	promotional
It's just better in Baggies	5/15/2020	27	curiosity	average	promotional
Cozy up with our �best of� moments	12/2/2019	34	curiosity	strong	promotional
Clutter-free holiday travel	12/5/2018	27	curiosity	strong	educational
All-weather warmth	12/17/2018	18	curiosity	average	promotional
The R1: Burst into song	3/25/2019	23	curiosity	average	promotional
Summer favorites	6/22/2020	16	curiosity	average	promotional
Warm up in our new arrivals	10/11/2018	27	curiosity	average	promotional
Recycled cashmere	11/16/2018	17	curiosity	strong	promotional
Get 50% off past-season styles	11/8/2019	30	curiosity	strong	urgency
Dependable jackets for the unpredictable	2/4/2019	40	curiosity	average	promotional
The season of fleece	11/25/2019	20	curiosity	average	promotional
Our 30% off summer sale is here	8/13/2021	31	curiosity	strong	promotional
Winter sale is happening now	2/3/2021	28	curiosity	strong	urgency
What story are you wearing?	10/6/2018	27	question	strong	educational
A peek at our exclusives	1/21/2019	24	curiosity	strong	promotional
Comfort done right	4/24/2020	18	curiosity	strong	promotional
The best boardshorts are defined by the details	6/12/2020	47	curiosity	strong	promotional
Sale ends soon � save up to 50%	2/14/2020	31	scarcity	strong	urgency
Essential warmth	12/28/2020	16	curiosity	generic	promotional
Keep it together with Arbor Packs	7/8/2019	33	curiosity	strong	promotional
Sale ends tomorrow	9/3/2019	18	scarcity	exceptional	urgency
Baggies hog all the fun	5/24/2019	23	curiosity	average	promotional
Cold-weather exclusives	1/20/2020	23	curiosity	average	promotional
You showed up in a big way	1/29/2020	26	direct	exceptional	re-engagement
Our favorite boardshorts for summer surf	6/7/2019	40	curiosity	strong	promotional
The foundation of your cold-weather kit	10/11/2019	39	curiosity	strong	educational
Repels water. Recycles waste.	3/8/2019	29	curiosity	exceptional	promotional
The Fisherman's Son�a film inspired by a family's love of the ocean	6/21/2020	67	curiosity	exceptional	educational
New markdowns, deeper discounts�last chance to save up to 50%	2/27/2019	61	scarcity	exceptional	urgency
New hemp blends	7/3/2019	15	scarcity	average	promotional
The Micro Puff Storm Jacket	10/17/2018	27	curiosity	strong	promotional
New for Fall	9/10/2019	12	curiosity	average	promotional
Built to go the distance	3/20/2019	24	curiosity	strong	promotional
A Macro Puff Quilt made from leftovers	6/26/2020	38	curiosity	strong	promotional
The small things to round out your list	12/22/2019	39	curiosity	average	promotional
New Surf Graphics: Protect Your Peaks	8/12/2019	37	curiosity	strong	promotional
Pack everything you need and nothing you don't	5/28/2019	46	direct	strong	educational
Go-to shirts and shorts	5/29/2020	23	curiosity	average	promotional
With action comes hope	9/23/2019	22	curiosity	average	nurture
Comfort is Relative	4/5/2019	19	curiosity	average	educational
Choose the Capilene Cool that�s right for you	5/20/2019	45	curiosity	average	educational
A new/old way to stay warm	12/10/2018	26	curiosity	strong	promotional
Better than that story your uncle tells every year	12/27/2020	50	curiosity	average	nurture
Soft, stretchy, quiet	1/18/2019	21	curiosity	average	promotional
Summer clothing for wherever you roam	8/2/2019	37	curiosity	average	promotional
We fought for what we love in 2018	3/13/2019	34	curiosity	strong	announcement
Hit the road with these new arrivals	3/4/2019	36	curiosity	average	promotional
Our organic cotton collection	4/27/2020	29	curiosity	strong	promotional
Cool-wearing comfort	5/30/2020	20	curiosity	average	promotional
Thank you for giving	12/31/2018	20	direct	average	re-engagement
Hemp makes sense	5/3/2019	16	curiosity	strong	educational
Ends tomorrow: 50% off web specials	4/15/2019	35	scarcity	strong	urgency
Warm fleece	2/8/2019	11	curiosity	generic	promotional
Go-anywhere warmth	11/4/2019	18	curiosity	average	promotional
A free ebook from us to you	11/27/2018	27	curiosity	strong	promotional
Run better	5/1/2020	10	curiosity	average	educational
Up to 50% Off	8/17/2019	13	curiosity	average	urgency
Cashmere�s second life	11/27/2019	22	curiosity	strong	educational
The Recycled Wool collection	12/16/2019	28	curiosity	strong	promotional
SALE: Up to 50% Off	8/16/2019	19	curiosity	exceptional	urgency
New colors take over	12/12/2018	20	curiosity	average	promotional
Small businesses have your back	11/30/2019	31	curiosity	average	nurture
Stay dry�rainwear for unexpected weather	1/9/2019	40	curiosity	strong	promotional
Sale ends tomorrow: Save up to 50%	2/18/2020	34	scarcity	strong	urgency
Why waste it?	10/24/2018	13	question	average	educational
Durable travel companions	11/15/2019	25	curiosity	average	promotional
New arrivals that'll put a spring in your step	5/7/2019	46	curiosity	strong	promotional
Fathers at work	6/16/2019	15	curiosity	average	nurture
Let them choose	12/23/2020	15	curiosity	average	promotional
First look: new spring clothing and gear	2/3/2020	40	curiosity	strong	announcement
Take nothing with you	9/7/2018	21	curiosity	strong	educational
Our favorites from this year	11/26/2018	28	curiosity	average	nurture
The gear everyone�s talking about	5/22/2020	33	curiosity	average	promotional
New fleecelab styles are in	11/11/2019	27	curiosity	average	promotional
We heart hemp	6/24/2020	13	curiosity	strong	promotional
Up to 50% off	11/8/2018	13	curiosity	average	promotional
Separation anxiety?	4/19/2019	19	question	generic	re-engagement
Cold-Weather hats and mitts	1/6/2020	27	curiosity	average	promotional
Overextended, strung out and tired?	5/26/2020	35	question	strong	nurture
One of the warmest parkas we've ever made	1/31/2020	41	curiosity	strong	promotional
Introducing recycled Black Hole bags	8/5/2019	36	curiosity	strong	promotional
New Torrentshell 3L Jacket	3/6/2020	26	curiosity	strong	promotional
It�s not too late!	12/23/2019	18	curiosity	strong	urgency
One nut rappel? Comfort is Relative.	6/3/2019	36	question	generic	educational
We�re matching your donations	12/3/2019	29	curiosity	exceptional	promotional
Warm parkas and jackets	1/15/2020	23	curiosity	average	promotional
New arrivals	7/25/2019	12	curiosity	average	promotional
Sale � up to 50% off for a limited time	2/7/2020	39	scarcity	strong	urgency
Your guide to the season	11/22/2019	24	curiosity	average	educational
The uniform of summer	6/21/2019	21	curiosity	average	promotional
The biggest bag without the baggage	1/2/2020	35	curiosity	strong	promotional
Every day is Earth Day	4/22/2020	22	curiosity	average	nurture
Small but mighty things	12/22/2020	23	curiosity	average	promotional
Ends tomorrow: Up to 50% off	11/19/2018	28	scarcity	strong	urgency
Turning single-use bottles into long-lasting comfort	3/29/2019	52	curiosity	strong	promotional
We�ll bring the heat	1/14/2019	20	curiosity	average	promotional
Up to 50% off continues	2/16/2019	23	curiosity	average	urgency
Patagonia ... your way	8/2/2018	22	curiosity	generic	nurture
New for spring and up for anything	3/2/2020	34	curiosity	strong	promotional
Forward-thinking Retro Pile fleece	12/29/2018	34	curiosity	exceptional	educational
Jackets for shoulder season	2/10/2020	27	curiosity	average	promotional
Bags to keep wet from dry	6/28/2019	25	curiosity	strong	promotional
What The Fluff?	12/7/2018	15	question	strong	promotional
Your go-to gear	1/4/2020	15	curiosity	average	promotional
What makes Patagonia different?	7/31/2018	31	question	strong	educational
Up to 50% off ends soon	2/20/2019	23	scarcity	strong	urgency
Snap to it for spring	4/13/2019	21	curiosity	average	promotional
New arrivals for cooler temps	9/14/2018	29	curiosity	average	promotional
Windbreakers that take the edge off	4/29/2019	35	curiosity	average	promotional
The road trip that started it all, and more	4/2/2020	43	curiosity	strong	nurture
Stay warm and heat it up	2/24/2020	24	curiosity	average	promotional
Save up to 50%	2/8/2020	14	curiosity	average	urgency
Sweat the details	8/31/2018	17	curiosity	average	promotional
Extremely versatile, synthetic insulation	3/9/2020	41	curiosity	average	promotional
A technical tee for the trails	5/8/2020	30	curiosity	strong	promotional
The Nano-Air Jacket: Breathable warmth for fast-moving missions	10/14/2019	63	curiosity	exceptional	promotional
Black Hole bags�in your words	3/4/2020	29	curiosity	average	educational
Pataloha prints celebrating Hawaii�s lands, streams and seas	7/1/2019	60	curiosity	strong	promotional
New arrivals are here	2/10/2019	21	curiosity	strong	promotional
How�s your fleece made?	12/19/2018	23	question	strong	educational
Light, versatile jackets	2/27/2020	24	curiosity	average	promotional
You�re busy, here�s a little gift	12/5/2019	33	direct	strong	nurture
Recycled T-shirts that save resources	7/12/2019	37	curiosity	exceptional	promotional
New 3-layer jackets to keep you dry	5/12/2020	35	curiosity	strong	promotional
Patagonia Films presents Artifishal	4/7/2019	35	curiosity	strong	announcement
For rolling around	3/15/2019	18	curiosity	generic	promotional
For the love of fleece	1/25/2019	22	curiosity	average	promotional
Escape, hope and humor	4/10/2020	22	curiosity	average	nurture
Rain or shine: Workwear for whatever spring throws at you	2/12/2020	57	curiosity	strong	promotional
Our favorites for your favorites	11/21/2018	32	curiosity	average	nurture
Our last drop of the season	1/10/2020	27	curiosity	strong	urgency
Do you run cold?	9/26/2018	16	question	average	educational
You�ve got 15% off	2/14/2019	18	direct	strong	urgency
The Better Sweater just got better	12/11/2019	34	curiosity	strong	promotional
It's not too late	12/22/2018	17	curiosity	strong	urgency
For those on your list	12/3/2018	22	curiosity	average	promotional
A Macro Puff Quilt made from leftovers	6/27/2020	38	curiosity	average	promotional
Jackets and parkas for rowdy weather	12/7/2019	36	curiosity	average	promotional
New arrivals for cooler temps	9/10/2018	29	curiosity	average	promotional
Get to the polls	11/6/2018	16	curiosity	strong	announcement
Save up to 50% on past-season products	8/17/2018	38	curiosity	strong	promotional
50% off starts now	4/10/2019	18	curiosity	strong	urgency
Winter warmth	1/24/2020	13	curiosity	generic	promotional
Our new fleece collection	9/18/2019	25	curiosity	average	promotional
Built to beat the heat	4/17/2019	22	curiosity	average	promotional
SALE: New summer styles added	8/30/2019	29	curiosity	exceptional	urgency
New Pataloha prints	5/18/2020	19	curiosity	average	promotional
Why settle for more?	9/17/2018	20	question	strong	educational
Men�s Shop Shirt: Old dog, new tricks	2/22/2019	37	curiosity	average	promotional
New prints and graphics inspired by the public lands and waters we love	8/26/2019	71	curiosity	strong	promotional
A first-time mother�s journey for wisdom	5/10/2020	40	curiosity	exceptional	nurture
Parkas are here	10/16/2019	15	curiosity	average	promotional
Houdini, the ultimate opportunist	5/10/2019	33	curiosity	average	promotional
Fight for a livable future	9/20/2019	26	curiosity	strong	announcement
Democracy requires showing up.	10/22/2018	30	curiosity	exceptional	re-engagement
Our Capilene baselayers	12/26/2020	23	curiosity	average	promotional
Get tied up in new colors	8/20/2018	25	curiosity	average	promotional