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From: The North Face

Subject: Discover the Jaida Activewear Collection.

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LOW-BULK SUPPORTIVE STRETCH" width="600" style="display: block; padding: 0px; text-align: center; height: auto; width: 100%; border: 0px;"></a></td></tr></table></td></tr></table><!----><!----><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="background-color: transparent; min-width: 100%; " class="stylingblock-content-wrapper"><tr><td style="padding: 0px; " class="stylingblock-content-wrapper camarker-inner"><table cellspacing="0" cellpadding="0" role="presentation" style="width: 100%;"><tr><td><table cellspacing="0" cellpadding="0" role="presentation" style="width: 100%;"><tr><td valign="top" style="width: 50%; padding-right: 0px;"><!----><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><table width="100%" cellspacing="0" cellpadding="0" role="presentation"><tr><td align="right"><a href="https://click.e.thenorthface.com/?qs=eyJkZWtJZCI6IjJhNzFhYTQyLTczM2QtNDdjNS04MDlkLTNhNTE3NDNjZWViZSIsImRla1ZlcnNpb24iOjEsIml2IjoibVBPaHlFaGh6VmFjaUdDNENQTjBkUT09IiwiY2lwaGVyVGV4dCI6InhMaUx2RFhsSDJCN0NpOGhmS1BJMjFQTFB2aXA4eVNoNDJ1ckI5YVVkNXNRRVlWTkRSaklMU0dCVktPMk9zRVR4ckxSY2FnOTdMNCswcXF0WTNSY0dWMUVFUzNqemR6ZEtaanpvY2hJWWMxV25JaGd1QWp6ZEhVPSIsImF1dGhUYWciOiIwcXF0WTNSY0dWMUVFUzNqemR6ZEtRPT0ifQ%3D%3D" title="Jaida Pocket Short" data-linkto="https://"><img data-assetid="123294" src="https://image.e.thenorthface.com/lib/fe3811717164047a741772/m/1/260210-launch_05.jpg" alt="Jaida Pocket Short" width="300" style="display: block; padding: 0px; text-align: right; height: auto; width: 100%; border: 0px;"></a></td></tr></table></td></tr></table><!----></td><td valign="top" style="width: 50%; padding-left: 0px;"><!----><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><table width="100%" cellspacing="0" cellpadding="0" role="presentation"><tr><td align="left"><a href="https://click.e.thenorthface.com/?qs=eyJkZWtJZCI6IjllYjRiYmQ0LTQxNzctNGY2Yi05NGJlLWIxMGU3YmUzMjlkNyIsImRla1ZlcnNpb24iOjEsIml2IjoiVkpFdmY5MGZUMmhYbmNDU0plODY5QT09IiwiY2lwaGVyVGV4dCI6ImE0UGhtcU13NzlwaUN1bGlhbGd1U2hOM1BsRnp4WjVSeVdBbGpCaDBhdzNkWHFsMURDT1FWR2JWcnBXSlovVUI4U0czRldmU3pod0NZRDkzT2toMFRKWXltZkFUQ0ovNlpGU1JMMy9kSDA5b1Y1M0FraVh2T3ZRPSIsImF1dGhUYWciOiJZRDkzT2toMFRKWXltZkFUQ0ovNlpBPT0ifQ%3D%3D" title="Jaida Long Sleeve" data-linkto="https://"><img data-assetid="123296" src="https://image.e.thenorthface.com/lib/fe3811717164047a741772/m/1/260210-launch_06.jpg" alt="Jaida Long Sleeve" width="300" style="display: block; padding: 0px; text-align: left; height: auto; width: 100%; border: 0px;"></a></td></tr></table></td></tr></table><!----></td></tr></table></td></tr></table></td></tr></table><!----><!----><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><table width="100%" cellspacing="0" cellpadding="0" role="presentation"><tr><td align="center"><a href="https://click.e.thenorthface.com/?qs=eyJkZWtJZCI6ImI1YTZmNTk4LTg1MGQtNGNhZS04OWUzLTY5OTU0ZmE5Y2E3YSIsImRla1ZlcnNpb24iOjEsIml2IjoiOEI4Y0Q1ODMzaW41UENKRTE1eTBNdz09IiwiY2lwaGVyVGV4dCI6ImRKcVEwNUMyUlBnQkU2bUMvOHR4a0dqNWgvWGxQSC9DOG1CMmhaUS9waHN0UGV2Ui9YN0ZYSFNsK1RNb0lHZ0dZVGZIZ3pESDg1bnlUVnUrNXZuay9TR2Q0K3JOTTN1bnlmQWZIQStmTjk0cCtUd2lSTmVjdERNPSIsImF1dGhUYWciOiJUVnUrNXZuay9TR2Q0K3JOTTN1bnlRPT0ifQ%3D%3D" title="Versatile by nature." data-linkto="https://"><img data-assetid="123301" src="https://image.e.thenorthface.com/lib/fe3811717164047a741772/m/1/260210-launch_07.jpg" alt="Versatile by nature." width="600" style="display: block; padding: 0px; text-align: center; height: auto; width: 100%; border: 0px;"></a></td></tr></table></td></tr></table><!----><!----><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><table width="100%" cellspacing="0" cellpadding="0" role="presentation"><tr><td align="center"><a href="https://click.e.thenorthface.com/?qs=eyJkZWtJZCI6Ijc1NDQxYWIxLWI1NzItNDY4My04MWNjLTA1NGFkZjY2ZDI1ZCIsImRla1ZlcnNpb24iOjEsIml2IjoiUXVuZEFwbis3Q0IrZ3ZUWFIvQmlJUT09IiwiY2lwaGVyVGV4dCI6IjdIQlZWUU1Ma1pmRHBldVZEcEF4NkRvS3MyVHpYL0FNTFFxSWg4VHdsZndkdE4zT2p6VVdpdTRnRzRqV2tISWd1SWZTaXZuc0ZkNDNCb09nb282KzY5SlFXNW14SmxOR09VTHAzUUtaL3V3Z2ZvTDAxMGZ3WWlFPSIsImF1dGhUYWciOiJCb09nb282KzY5SlFXNW14SmxOR09RPT0ifQ%3D%3D" title="Jaida Full Zip Hooded Jacket" data-linkto="https://"><img data-assetid="123300" src="https://image.e.thenorthface.com/lib/fe3811717164047a741772/m/1/260210-launch_08.jpg" alt="Jaida Full Zip Hooded Jacket. DURABLE KNIT CONSTRUCTION. FLASHDRY MOISTURE MANAGEMENT. SECURE ZIP POCKETS." width="600" style="display: block; padding: 0px; text-align: center; height: auto; width: 100%; border: 0px;"></a></td></tr></table></td></tr></table><!----><!----><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="background-color: transparent; min-width: 100%; " class="stylingblock-content-wrapper"><tr><td style="padding: 0px; " class="stylingblock-content-wrapper camarker-inner"><table cellspacing="0" cellpadding="0" role="presentation" style="width: 100%;"><tr><td><table cellspacing="0" cellpadding="0" role="presentation" style="width: 100%;"><tr><td valign="top" style="width: 50%; padding-right: 0px;"><!----><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><table width="100%" cellspacing="0" cellpadding="0" role="presentation"><tr><td align="right"><a href="https://click.e.thenorthface.com/?qs=eyJkZWtJZCI6IjQ3NzhjM2NjLTNhMTgtNDFlYS1iNGZlLTgwMzFhZWQ0MjZlNCIsImRla1ZlcnNpb24iOjEsIml2IjoiMHZXVTI0dWszNEVRM0lKcWVOZ09Odz09IiwiY2lwaGVyVGV4dCI6IjRKMWx2aUtiTDAzdGd1NU1SbXl2bzFxVnFaN0MzUlFHNGxBTTlLMUkzSTRTMW43VnpEbG9KbnBxemZiY0I1bnAxS3ZQOXFQRE1MR2ZtR1dnYmVqbDR6WGtyRlk0ZmpiQS85TDFsTnVMcE4rQkVOeUNhbmpZRGpjPSIsImF1dGhUYWciOiJtR1dnYmVqbDR6WGtyRlk0ZmpiQS93PT0ifQ%3D%3D" title="Jaida Pocket Legging" data-linkto="https://"><img data-assetid="123543" src="https://image.e.thenorthface.com/lib/fe3811717164047a741772/m/1/262010-jaida-us-v2_02.jpg" alt="Jaida Pocket Legging" width="300" style="display: block; padding: 0px; text-align: right; height: auto; width: 100%; border: 0px;"></a></td></tr></table></td></tr></table><!----></td><td valign="top" style="width: 50%; padding-left: 0px;"><!----><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><table width="100%" cellspacing="0" cellpadding="0" role="presentation"><tr><td align="left"><a href="https://click.e.thenorthface.com/?qs=eyJkZWtJZCI6ImMwNzI4N2VkLTRlY2UtNGU2NS1hZjkwLThiNjU3NjVkY2JiMyIsImRla1ZlcnNpb24iOjEsIml2IjoicE5vSTlPeE92NEpMbHVnVDNZaDgwQT09IiwiY2lwaGVyVGV4dCI6ImwzajR2SUFBVnNpVVlBOW9nb2ZzSm5CeWVVMWlHNjc0TzczRjBsbVNBZVJSMVVzblNZdTJ0ekdJUUdtRUErK21lQ1FETjFGcDVZMXJqcWZKZFZqTWU3eFcxb0c5SVdnUWtxVGFDUFRzVHIrQ1M1Ym9FOTJJZk5BPSIsImF1dGhUYWciOiJqcWZKZFZqTWU3eFcxb0c5SVdnUWtnPT0ifQ%3D%3D" title="Jaida Tank" data-linkto="https://"><img data-assetid="123542" src="https://image.e.thenorthface.com/lib/fe3811717164047a741772/m/1/262010-jaida-us-v2_03.jpg" alt="Jaida Tank" width="300" style="display: block; padding: 0px; text-align: left; height: auto; width: 100%; border: 0px;"></a></td></tr></table></td></tr></table><!----></td></tr></table></td></tr></table></td></tr></table><!----><!----><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><table width="100%" cellspacing="0" cellpadding="0" role="presentation"><tr><td align="center"><a href="https://click.e.thenorthface.com/?qs=eyJkZWtJZCI6ImE5OTBkZTIyLWVmZmQtNGYxZS1hZTMxLWU4NDg1MDZkYzQzOCIsImRla1ZlcnNpb24iOjEsIml2IjoiZGhnOTJuUWk5QXdLRTFobG5Zc1dTdz09IiwiY2lwaGVyVGV4dCI6ImhiYWpCQnE1aHBTS2ZBMHg0eEJJOFl2WjdwMzVDNkl2OHA2dEtwU2NMRkxPejJOaWU4L3NSUndTaVc5WmtwdFhnLzdDbWtDQUhMWXJrNFVLVGpVR1g2Zm1HaWdIZHNnUFBYWVlQZHAwSXZRTUNoTllaWjJMRmtzPSIsImF1dGhUYWciOiJrNFVLVGpVR1g2Zm1HaWdIZHNnUFBRPT0ifQ%3D%3D" title="Comfort beyond your comfort zone." data-linkto="https://"><img data-assetid="123452" src="https://image.e.thenorthface.com/lib/fe3811717164047a741772/m/1/260210-jaida-launch-bottom.gif" alt="Comfort beyond your comfort zone. " width="600" style="display: block; padding: 0px; text-align: center; height: auto; width: 100%; border: 0px;"></a></td></tr></table></td></tr></table><!----><!----><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><table width="100%" cellspacing="0" cellpadding="0" role="presentation"><tr><td align="center"><a href="https://click.e.thenorthface.com/?qs=eyJkZWtJZCI6ImE1OGVkYjMzLTg0MzktNDc2Zi04ZDdiLWNkMDM0Mjk0M2NlMSIsImRla1ZlcnNpb24iOjEsIml2IjoiUkswczRwODBFaXVma3FObHA5VzRuQT09IiwiY2lwaGVyVGV4dCI6ImNpTk1iRDIxSmtsRTZSakMwLy9tZmd0ZGEzeUlJeXhJNDUyZ1pGa3p5VEZXdmNWMWtrRWtna2JMeFVyemc4VC9KRm9zSTBvTkpITktxblpWd0M0Wm5lTm9CbHVnZFBzaFJrU3RMT0tmTkJJcm41S2paYWZWdUp3PSIsImF1dGhUYWciOiJxblpWd0M0Wm5lTm9CbHVnZFBzaFJnPT0ifQ%3D%3D" title="Shop the Collection" data-linkto="https://"><img data-assetid="123416" src="https://image.e.thenorthface.com/lib/fe3811717164047a741772/m/1/claunch-V4-CTA.jpg" alt="Shop the Collection" width="600" style="display: block; padding: 0px; text-align: center; height: auto; width: 100%; border: 0px;"></a></td></tr></table></td></tr></table><!----><!--End Main Content--></td></tr></table><!--Begin Footer--><!--Begin Desktop Logo--><table class="hide" role="presentation" style="border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt;" width="100%" cellspacing="0" cellpadding="0" border="0" align="center"><tr><td class="hide" align="center"><a href="https://click.e.thenorthface.com/?qs=eyJkZWtJZCI6IjU0YTIxOTkwLTEzYzItNGNiNS1iMDYxLTI5YjY1MTAzMTQyMyIsImRla1ZlcnNpb24iOjEsIml2IjoieVAyWS9CYVlIaFY1SlYwT2hJc0tDQT09IiwiY2lwaGVyVGV4dCI6IjU5V1Z5YXZIdWZBdnZjWTNUYnErbVlKMlN4ZzNWTXhwc3k0M2VuVFgraUhVTmIvQ1FQQWJMN29QNHpUUWJJdGlRUU1Nc291ZXRXTlBwbzZpNEFwMGJuMUdtQWF4c01pQWE4ajltUHdXbUI0VmVTVmREb1NMQ2dnPSIsImF1dGhUYWciOiJwbzZpNEFwMGJuMUdtQWF4c01pQWF3PT0ifQ%3D%3D" title="The North Face" target="_blank"><img src="https://image.e.thenorthface.com/lib/fe3811717164047a741772/m/14/220419-email-template-footer-final_04_02.jpg" alt="The North Face" style="border: 0; display: block; margin: 0; max-width: 600px; min-width: 600px; height: auto;" width="600" border="0"></a></td></tr></table><!--End Desktop Image--><!--Begin Mobile Image--><table class="showMobile" role="presentation" style="display: none; max-height: 0px; overflow: hidden; mso-hide: all; /* hide elements in Outlook 2007-2013 */" width="100%" cellspacing="0" cellpadding="0" border="0" align="center"><tr><td class="showMobile" align="center"><div class="show" style="display:none; width:0px; max-height:0px; overflow:hidden;"><a href="https://click.e.thenorthface.com/?qs=eyJkZWtJZCI6ImExN2MxZTViLWM4OTktNDY4Ny04MTAyLWNjMzA2OTllMTk1NiIsImRla1ZlcnNpb24iOjEsIml2IjoiTzVLT3RrNEJ0L3FDdmltVWtvRVd5dz09IiwiY2lwaGVyVGV4dCI6IlNMaDlBN1hRYzl1aGxaWjFjSC80cGlQcGJpRHZxSmQ3Y1dkdlk5TFJ3ak5UV0VzR2s0SUNXWHBHcWZGWUhvTGNZU21JUkZQbHgvOWVqS3k0MDlSSTI1eUVkalZKeWlUTlREdVNqclpPQWJmNmdyNHBsSktCRnNzPSIsImF1dGhUYWciOiJqS3k0MDlSSTI1eUVkalZKeWlUTlRBPT0ifQ%3D%3D" title="The North Face" target="_blank"><img src="https://image.e.thenorthface.com/lib/fe3811717164047a741772/m/14/220419-email-template-footer-final_04_02.jpg" alt="The North Face" style="border: 0; display: block; margin: 0; max-width: 600px; width: 100%; height: auto;" border="0"></a></div></td></tr></table><!--End Mobile Image--><!--Begin Navigation CTAs--><table bgcolor="#ffffff" align="center" width="600" role="presentation" cellspacing="0" cellpadding="0" border="0"><tr><td align="center"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%" role="presentation"><tr><td align="center"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%" role="presentation"><tr><td align="center" width="25"></td><td align="center"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tr><td width="275" height="60" align="center" bgcolor="#ffffff"><a href="https://click.e.thenorthface.com/?qs=eyJkZWtJZCI6IjkzNTBiYTk5LTQ5MGQtNDFhOS04NWE0LTI3NTQzNmQwZGRmMSIsImRla1ZlcnNpb24iOjEsIml2IjoiRTM5NEU1NndDSjgzYnVvaWNwVlZuQT09IiwiY2lwaGVyVGV4dCI6IkhlVXBMYzZiQ0JFRjc1QTBsM2QrT0VhSXdhME41WFlvdWRocUlIUXpLRG9IM0ozbEdYTlRTZ010VEdXUSt1M3MrUFN4OWYzK2RxMCsrMjd0U0U2UWhaWVo5RkNCblBWdVVoTi9lQk9lc0FpZk4yN3FJbktWVlp3PSIsImF1dGhUYWciOiIrMjd0U0U2UWhaWVo5RkNCblBWdVVnPT0ifQ%3D%3D" target="_blank" style="display: block; font-family: 'HelveticaNeue-Medium', 'Helvetica Neue Medium', 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 16px; font-weight: 500; color: #000000; text-align: center; letter-spacing: 0.02em; text-decoration: none;">Shop Women’s</a></td></tr></table></td><td align="center"><table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tr><td width="275" height="60" align="center" bgcolor="#ffffff"><a href="https://click.e.thenorthface.com/?qs=eyJkZWtJZCI6IjdmODgwMTYwLTlmNWQtNGVhMy1iYmY4LTJiYmE3NzhiZDY1NiIsImRla1ZlcnNpb24iOjEsIml2IjoiZTByUDZKZkxqbWVCTjVSNlozWkkwUT09IiwiY2lwaGVyVGV4dCI6IlU4SWp1aU1TdldmU3BZSVhGd1lRNkpvRGFBcWp3Q2dUQVFkRWhMbFJ5RDkwdThTR2VaMTBrNXdUVGNxeno1S1FUWGwvdGNycDR5YlJidjMyelptMFVoUTBQNDByNjU1VVBYdEt6K2lYeTQ1bmdUZVVlbWQyU05FPSIsImF1dGhUYWciOiJidjMyelptMFVoUTBQNDByNjU1VVBRPT0ifQ%3D%3D" target="_blank" style="display: block; font-family: 'HelveticaNeue-Medium', 'Helvetica Neue Medium', 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 16px; font-weight: 500; color: #000000; text-align: center; letter-spacing: 0.02em; text-decoration: none;">Shop Men&rsquo;s</a></td></tr></table></td><td align="center" width="25"></td></tr></table></td></tr></table></td></tr></table><!--Begin Divider --><table class="hide" role="presentation" style="border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt;" width="100%" cellspacing="0" cellpadding="0" border="0" bgcolor="#ffffff" align="center"><tr><td class="hide" align="center"><img src="https://image.e.thenorthface.com/lib/fe3811717164047a741772/m/15/gray_divider_desktop_1200_02.png" alt="" style="border: 0; display: block; margin: 0; max-width: 600px; width: 100%; height: auto;" width="600" border="0"></td></tr></table><!--End Desktop Image--><!--Begin Mobile Image--><table class="showMobile" role="presentation" style="display: none; max-height: 0px; overflow: hidden; mso-hide: all; /* hide elements in Outlook 2007-2013 */" width="100%" cellspacing="0" cellpadding="0" border="0" bgcolor="#ffffff" align="center"><tr><td class="showMobile" align="center"><div class="show" style="display:none; 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The North Face

Annual Breakdown

523

Total Emails

Monthly Avg

Weekly Avg

Daily Avg

Year-over-Year

2021

Total Emails

Monthly Avg

Weekly Avg

Daily Avg

2023

+36.1% YoY

113

Total Emails

Monthly Avg

Weekly Avg

Daily Avg

2024

+17.7% YoY

133

Total Emails

Monthly Avg

Weekly Avg

Daily Avg

2025

+28.6% YoY

171

Total Emails

Monthly Avg

Weekly Avg

Daily Avg

2026

-86.5% YoY

Total Emails

Monthly Avg

Weekly Avg

Daily Avg

Timing Intelligence

Tuesday

Top Send Day

Top Send Hour

Avg Subject Chars

Brand Content Intelligence

Strategic Intent Distribution

Hook Type Distribution

Sending Cadence

Weekly Sending Cadence Chart

Weekly email distribution for The North Face

Dec 21

Dec 28

Jan 4

Jan 11

Jan 18

Jan 25

Feb 1

Feb 8

Feb 15

Feb 22

Mar 1

Mar 8

Mar 15

Mar 22

Mar 29

Apr 5

Apr 12

Apr 19

Apr 26

May 3

May 10

May 17

May 24

May 31

Jun 7

Jun 14

Jun 21

Jun 28

Jul 5

Jul 12

Jul 19

Jul 26

Aug 2

Aug 9

Aug 16

Aug 23

Aug 30

Sep 6

Sep 13

Sep 20

Sep 27

Oct 4

Oct 11

Oct 18

Oct 25

Nov 1

Nov 8

Nov 15

Nov 22

Nov 29

Dec 6

Dec 13

Dec 20

Daily Sending Pattern Chart

Daily email distribution by day of week for The North Face

Friday

Thursday

Monday

Saturday

Tuesday

Wednesday

Sunday

Hourly Sending Pattern Chart

Hourly email distribution throughout the day for The North Face

230

184

138

02:00

04:00

06:00

07:00

08:00

09:00

10:00

11:00

12:00

13:00

14:00

15:00

16:00

17:00

18:00

19:00

20:00

21:00

23:00

Annual Sending Volume Chart

Year-over-year email volume for The North Face

171

137

103

2021

2023

2024

2025

2026

Monthly Sending Pattern Chart

Monthly email distribution over time for The North Face

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

The North Face

Subject Lines

Subject Line	Date	Character Length	Hook Type	Hook Quality	Strategic Intent
Celebrate Pride, this month and always.	6/1/2021	39	curiosity	exceptional	announcement
You've taken our gear on some wild adventures	5/15/2021	45	direct	average	nurture
Your summer camping checklist is here	5/22/2021	37	curiosity	strong	educational
Something for your first outdoor guide	6/6/2021	38	curiosity	average	promotional
Hey there! It’s nice to meet you.	5/4/2021	33	curiosity	generic	nurture
Long story short: warm weather gear is in.	5/13/2021	42	curiosity	average	announcement
Introducing our 2021 Explore Fund Council	5/20/2021	41	curiosity	average	announcement
Here's a hint about our new summer arrivals...	5/8/2021	46	curiosity	average	announcement
Last call on 25% off select gear. Find what you need now...	5/31/2021	59	curiosity	strong	urgency
Just in: graphic tees inspired by Half Dome	5/17/2021	43	curiosity	average	promotional
Meet our Outside Gear of the Year 2021 Winner	6/3/2021	45	curiosity	exceptional	announcement
25% off is here. We repeat. 25% off starts now.	5/26/2021	47	curiosity	strong	urgency
Introducing XPLR Pass—your route to rewards	5/5/2021	43	curiosity	exceptional	promotional
Graphic hoodies and tees meant to be worn out	5/29/2021	45	curiosity	average	promotional
One duffel to rule them all: meet the Base Camp Voyager	5/11/2021	55	curiosity	strong	announcement
Find something for your favorite explorer	6/14/2021	41	curiosity	strong	nurture
Throwback packs made with 100% recycled fabrics	6/26/2021	47	curiosity	strong	promotional
XPLR Pass™ exclusive: The North Face x Travis Weller	6/15/2021	52	curiosity	average	promotional
Backpacks for life: 100% recycled fabrics. 100% ready.	7/8/2021	54	curiosity	exceptional	promotional
Base Camp Duffel: now with 100% recycled fabrics	7/1/2021	48	curiosity	strong	promotional
4 women's packs for everything this summer has in store	7/18/2021	55	curiosity	average	promotional
Denali and Nuptse, in limited-edition colors.	7/16/2021	45	scarcity	average	promotional
Open skies and opportunity	7/19/2021	26	curiosity	average	nurture
This limited-edition gear is going fast	7/13/2021	39	scarcity	strong	urgency
Our gear + your adventures = the perfect shot	6/17/2021	45	curiosity	average	nurture
Limited-edition gear is here (but not for long)	6/27/2021	47	scarcity	exceptional	promotional
Go all out in the great outdoors	7/10/2021	32	curiosity	strong	promotional
Go boldly in red, white and blue.	7/17/2021	33	curiosity	generic	promotional
Tees to breeze through the warmest season	6/29/2021	41	curiosity	average	promotional
Bask in the sun with breathable, lightweight gear	6/12/2021	49	curiosity	strong	promotional
Join XPLR Pass™ & get 10% off all you need for summer	6/22/2021	53	curiosity	average	promotional
Meet your new do-it-all favorites	7/5/2021	33	curiosity	strong	promotional
New trail running gear, tuned for rugged terrain.	8/2/2021	49	curiosity	average	promotional
Have you ever...?	7/22/2021	17	question	generic	nurture
Today's the day: Global Climbing Day is here.	8/21/2021	45	curiosity	average	announcement
Five-star gear for every destination	8/17/2021	36	curiosity	strong	promotional
Our most trusted packs meet your biggest adventures.	8/16/2021	52	curiosity	average	promotional
Feel at home in the wild	8/8/2021	24	curiosity	average	nurture
Spend Global Climbing Day in the vertical world.	8/12/2021	48	curiosity	average	nurture
Hike to the summit. Unwind after. Find your perfect pair.	8/4/2021	57	curiosity	average	nurture
30% off select styles to keep summer going	8/27/2021	42	curiosity	average	promotional
Just landed: new shoes for whatever comes next.	8/14/2021	47	curiosity	average	announcement
Iconic gear, new colorways.	7/29/2021	27	curiosity	average	promotional
Find your way in gear that’s made for getting lost	7/24/2021	50	curiosity	average	promotional
Your favorite packs, now made with 100% recycled fabrics.	7/21/2021	57	curiosity	exceptional	promotional
Hiking shoes made to go the distance.	8/22/2021	37	curiosity	average	promotional
The best backpacks are built for life	8/24/2021	37	curiosity	average	promotional
You're going places this summer	8/10/2021	31	direct	strong	nurture
Our most sustainably-conscious duffels	7/26/2021	38	curiosity	average	promotional
Sport climbing history was made in Tokyo	8/11/2021	40	curiosity	average	announcement
Keep summer going with 30% off select styles	8/31/2021	44	curiosity	average	promotional
Find what you’re capable of in our new hike collection	7/31/2021	54	direct	average	promotional
Kids' new arrivals for heading back (or heading out)	8/18/2021	52	curiosity	strong	promotional
Last chance! 30% off select styles ends today.	9/6/2021	46	scarcity	strong	urgency
Tekware™: mountain-inspired innovation for the everyday.	9/8/2021	56	curiosity	strong	educational
Don't miss out—30% off select styles ends soon	9/4/2021	46	scarcity	strong	urgency
Dropping now: new icons for a new season.	9/7/2021	41	curiosity	strong	announcement
Our best gear, your biggest adventures.	9/12/2021	39	curiosity	strong	promotional
Reintroducing the ThermoBall™ Eco	9/17/2021	33	curiosity	average	announcement
Head out (and stay out) in the TKA Kataka Fleece	9/16/2021	48	curiosity	average	promotional
XPLR Pass™ exclusive: get a free gift on orders over $125	9/9/2021	57	curiosity	strong	promotional
Last day to score a free gift on orders over $125	9/13/2021	49	curiosity	strong	urgency
Have no chill.	10/9/2021	14	curiosity	average	promotional
Just in: new arrivals made for layering.	9/19/2021	40	curiosity	strong	promotional
Bestselling and built for every element	9/28/2021	39	curiosity	strong	promotional
The gear our team trusts most	10/3/2021	29	curiosity	strong	nurture
Bundle up and get out in our insulated jackets	10/8/2021	46	curiosity	strong	promotional
Fleece and flannel at the top of everyone's list	9/22/2021	48	curiosity	average	promotional
Our staff favorites = your future favorites.	10/2/2021	44	curiosity	strong	nurture
This jacket has soul.	10/14/2021	21	curiosity	average	promotional
The 2021 Holiday Gift Guide is here	10/15/2021	35	curiosity	average	nurture
Explore the possibilities in ThermoBall™ Eco	10/17/2021	44	curiosity	strong	promotional
Cragmont: the fleece that does it all.	10/23/2021	38	curiosity	exceptional	nurture
It's more than a jacket.	10/12/2021	24	curiosity	strong	promotional
The best gifts for running, hiking & camping.	10/24/2021	45	curiosity	average	promotional
Meet our most technical snow gear.	10/26/2021	34	curiosity	strong	promotional
This luggage never stops (just like you).	10/27/2021	41	curiosity	average	promotional
Two words: boots season.	10/31/2021	24	curiosity	average	promotional
This jacket makes warm cool.	10/28/2021	28	curiosity	average	promotional
Gifts that keep Mother Nature in mind.	11/3/2021	38	curiosity	strong	promotional
Thank you to our military and veterans	11/11/2021	38	direct	average	promotional
Stay in the know, get $10 off your next online purchase.	11/12/2021	56	curiosity	average	transactional
Layer up with ThermoBall™ Eco	11/13/2021	29	curiosity	strong	promotional
Make their holiday for under $100	11/27/2024	33	curiosity	average	promotional
Black Friday Sale is here!	11/26/2024	26	curiosity	strong	urgency
Don’t miss out: Black Friday savings are going strong.	11/25/2024	54	curiosity	strong	urgency
Warm up with 30% off select jackets, fleece and more.	11/24/2024	53	curiosity	strong	promotional
Black Friday is ON: Up to 30% off select gear	11/23/2024	45	curiosity	strong	urgency
Up to 30% off select THERMOBALL jackets and more for the holidays	11/23/2024	65	curiosity	strong	promotional
Up to 30% off select THERMOBALL jackets and more	11/22/2024	48	curiosity	strong	promotional
Get back in your element with jackets, bibs and pants.	11/21/2024	54	curiosity	average	promotional
Discover FUTUREFLEECE: Innovative layering starts here.	11/20/2024	55	curiosity	strong	educational
“Best jacket in the world.” —The North Face Customer James	11/19/2024	58	curiosity	strong	promotional
The Breithorn Hoodie: Expedition-level warmth you can take anywhere.	11/18/2024	68	curiosity	strong	promotional
Beanies and gloves for everyone on your list.	11/17/2024	45	curiosity	average	promotional
Make their holiday for under $100	11/16/2024	33	curiosity	average	promotional
Top jackets and parkas for every forecast 🌨️	11/10/2024	46	curiosity	strong	promotional
The Off The Clock One-Piece: Built for alpine, born for aprés.	11/7/2024	62	curiosity	average	promotional
Insulated parkas for winter's coldest days	11/2/2024	42	curiosity	average	promotional
Dropping Now: UNDERCOVER x The North Face	10/30/2024	41	curiosity	strong	announcement
The 2024 Holiday Gift Guide is here	10/23/2024	35	curiosity	strong	promotional
Experience pinnacle snow performance with the Summit Series layering system	10/22/2024	75	curiosity	strong	promotional
LAST CHANCE: 25% off for XPLR Pass members.	10/21/2024	43	scarcity	strong	urgency
ENDS TODAY: 25% off for XPLR Pass members.	10/21/2024	42	scarcity	strong	urgency
Members only: 25% off is going strong.	10/20/2024	38	curiosity	strong	promotional
25% off for XPLR Pass members through 10.21	10/18/2024	43	curiosity	strong	urgency
Our softest fleece for slower days.	10/11/2024	35	curiosity	strong	promotional
The HMLYN Parka: Your key to winter warmth.	10/8/2024	43	curiosity	strong	promotional
7 fleece layers you’ll fall for this season.	10/2/2024	44	curiosity	strong	promotional
Discover the layers of DOTKNIT	10/1/2024	30	curiosity	strong	promotional
Top jackets for this season (and beyond).	9/27/2024	41	curiosity	strong	promotional
Ends soon: 25% off for XPLR Pass members.	9/23/2024	41	scarcity	strong	promotional
Just Dropped: The North Face X CDG	9/19/2024	34	curiosity	strong	promotional
We're updating our Terms of Use	9/4/2024	31	curiosity	strong	urgency
Meet Offtrail: Running footwear that doesn’t take the easy route.	9/3/2024	65	curiosity	strong	promotional
Just like the long weekend, our Labor Day Sale ends soon.	9/2/2024	57	scarcity	strong	urgency
Dropping: New Nuptse Colors	8/31/2024	27	curiosity	average	promotional
Ends soon: Labor Day Sale	8/30/2024	25	scarcity	strong	urgency
Back-to-school's best hoodies and tees	8/28/2024	38	curiosity	average	promotional
Make the most of the long weekend with our Labor Day Sale	8/25/2024	57	curiosity	strong	urgency
Get back to campus with backpacks and matching sets	8/24/2024	51	curiosity	average	promotional
Say goodbye to summer with our Labor Day Sale.	8/23/2024	46	curiosity	strong	urgency
From hikes to hallways, we’ve got your pack.	8/21/2024	44	curiosity	average	promotional
Introducing Summit Series \| IKB Collection	8/20/2024	42	curiosity	strong	promotional
Making history on the wall	8/16/2024	26	curiosity	average	announcement
30% off select styles is still on	8/15/2024	33	curiosity	average	promotional
Two Words: Rose. Gold.	8/13/2024	22	curiosity	average	promotional
Don’t miss this: 30% off select styles.	8/12/2024	39	curiosity	strong	promotional
Luggage that’s primed for your long weekend plans.	8/11/2024	50	curiosity	strong	promotional
Meet the 25th Anniversary Borealis Backpack	8/8/2024	43	curiosity	strong	promotional
The gear explorers are grabbing this season	8/6/2024	43	curiosity	average	nurture
Don't miss out: 30% off select styles.	8/4/2024	38	scarcity	strong	promotional
End of Season Sale: 30% off select styles.	8/1/2024	42	curiosity	strong	promotional
Meet our 4 top backpacks	7/31/2024	24	curiosity	average	nurture
Introducing the ✨ Luxe ✨ Backpack Collection	7/27/2024	44	curiosity	strong	promotional
Get back to campus with backpacks and matching sets	7/23/2024	51	curiosity	average	promotional
Our best-selling backpacks under $100	7/20/2024	37	curiosity	strong	promotional
✈️ Where ya headed? Find gear that’s up for adventure. 🎒	7/18/2024	57	question	strong	promotional
Sun protection for the whole family ☀️	7/15/2024	38	curiosity	strong	promotional
Global Climbing Day is here.	7/13/2024	28	curiosity	average	announcement
Back-to-school's best hoodies and tees	7/13/2024	38	curiosity	strong	promotional
Hats, shorts and hoodies for the highest temps.	7/9/2024	47	curiosity	average	promotional
ENDS TONIGHT: Up to 30% off select tents, sleeping bags and blankets.	7/7/2024	69	scarcity	strong	urgency
Sandals, gear boxes and more camp-ready picks.	7/6/2024	46	curiosity	average	promotional
Our top 4 backpacks, year after year.	7/3/2024	37	curiosity	average	educational
LIGHTRANGE: Lightweight, breathable sun protection.	7/1/2024	51	curiosity	strong	promotional
Matching sets for the trail (or unwinding after).	6/29/2024	49	curiosity	average	promotional
Did you hear? Up to 30% off select camp gear.	6/22/2024	45	question	strong	promotional
Best-in-class backpacks are here 🎒	6/20/2024	35	curiosity	strong	promotional
Up to 30% off select tents, sleeping bags and blankets.	6/14/2024	55	curiosity	strong	promotional
Hurry: Your 10% off is waiting for you.	6/11/2024	39	scarcity	average	promotional
Get 10% off your next order. Join XPLR Pass today.	5/28/2024	50	curiosity	average	promotional
Hurry—our Member Week promotion ends today.	5/11/2024	43	scarcity	strong	urgency
Big savings, bigger winnings during Member Week.	5/7/2024	48	curiosity	strong	promotional
Antora: The official rainy day jacket.	4/21/2024	38	curiosity	average	promotional
Camping gear. Savings. Need we say more?	4/19/2024	40	question	strong	promotional
🏕 Save big on select tents, sleeping bags and more camping gear. 🏕	4/16/2024	68	curiosity	strong	urgency
Rainwear for every adventure🌧️	4/14/2024	31	curiosity	average	promotional
Look forward to the forecast.	4/11/2024	29	curiosity	average	educational
The North Face Renewed Warehouse Sale is still on	3/31/2024	49	curiosity	average	promotional
The North Face x UNDERCOVER collection just dropped	3/28/2024	51	curiosity	strong	promotional
The North Face x UNDERCOVER collection drops soon	3/21/2024	49	curiosity	strong	promotional
Introducing DREAM, our latest footwear technology.	3/19/2024	50	curiosity	exceptional	announcement
The North Face Renewed Warehouse Sale	3/17/2024	37	curiosity	average	promotional
There's a Base Camp Duffel for every adventure	3/14/2024	46	curiosity	average	promotional
Antora: The official jacket of rainy days.	3/12/2024	42	curiosity	strong	promotional
FUTURELIGHT: Ultra-breathable waterproof protection.	2/27/2024	52	curiosity	average	promotional
Denali: Can’t go wrong with a classic.	2/23/2024	38	curiosity	average	promotional
FINAL HOURS: 30% off ends in 3, 2, 1...	2/19/2024	39	scarcity	strong	urgency
ENDS TONIGHT: End of Season Sale.	2/19/2024	33	scarcity	strong	urgency
Ends soon: 30% off select winter gear.	2/17/2024	38	scarcity	strong	urgency
30% off winter outerwear in our Season Send Off Sale	2/14/2024	52	curiosity	average	promotional
Don't miss out: Take 30% off select best sellers.	2/11/2024	49	scarcity	average	promotional
Get 30% off winter footwear during the Season Send Off Sale	2/8/2024	59	curiosity	average	promotional
The Season Send Off Sale won't be here forever—stock up now.	2/5/2024	60	curiosity	strong	urgency
Don't miss out: 30% Off Winter Sale	2/3/2024	35	scarcity	average	urgency
30% off starts now: Season Send Off Sale.	2/2/2024	41	curiosity	average	promotional
4 jackets you'll want for this winter weather	1/15/2024	45	direct	generic	promotional
There's more to Nuptse than meets the eye	1/13/2024	41	curiosity	average	educational
The best jackets for every forecast	1/10/2024	35	curiosity	average	promotional
The Denali: An iconic fleece for the whole family.	1/4/2024	50	curiosity	average	promotional
New reversible design. Same iconic Nuptse.	12/27/2023	42	curiosity	average	promotional
Gifts under $100 that give 100%	12/15/2023	31	curiosity	strong	urgency
LAST CALL: 30% off orders $150 or more.	12/11/2023	39	curiosity	average	urgency
ENDS TONIGHT: 30% off orders $150 or more.	12/11/2023	42	scarcity	strong	urgency
30% off orders $150 or more for XPLR Pass members	12/10/2023	49	curiosity	average	promotional
XPLR Pass members get 30% off orders $150 or more	12/9/2023	49	curiosity	average	promotional
Gifts under $100 that give 100%	12/8/2023	31	curiosity	strong	promotional
30% off orders $150 or more for XPLR Pass members	12/7/2023	49	curiosity	average	promotional
CYBER MONDAY ENDS SOON 🕦	11/27/2023	25	scarcity	strong	urgency
CYBER MONDAY: Extra 30% off for XPLR Pass members.	11/27/2023	50	curiosity	strong	urgency
Cyber Monday: Up to 40% off select fleece, bags and more.	11/27/2023	57	curiosity	average	promotional
XPLR Pass just got more iconic: New styles added.	11/26/2023	49	curiosity	average	promotional
Join XPLR Pass today for 30% off Best Sellers	11/26/2023	45	curiosity	strong	promotional
Up to 40% off—and sale's on sale for members.	11/25/2023	45	curiosity	strong	promotional
40% off exclusive parkas. 100% warm all winter. ❄️	11/25/2023	50	curiosity	strong	promotional
Black Friday: Up to 40% off most-wanted gear.	11/24/2023	45	curiosity	average	promotional
Up to 40% off + Extra 30% off for members = Big adventures for less	11/24/2023	67	curiosity	strong	promotional
New for Black Friday: 40% off exclusive parkas.	11/24/2023	47	curiosity	strong	promotional
Black Friday: Up to 40% off select fleece, parkas, hoodies and more.	11/23/2023	68	curiosity	average	promotional
🚨Don’t miss out.🚨 Up to 40% off Black Friday sale is here.	11/22/2023	60	curiosity	strong	urgency
⚡️ Up to 40% off Black Friday gear is going fast	11/21/2023	48	curiosity	strong	urgency
⏰ It’s here! Up to 40% off Black Friday sale starts now.	11/21/2023	56	curiosity	strong	urgency
Hurry, 30% off fleece is going fast.	11/20/2023	36	scarcity	average	urgency
The season's top parkas, vests and more.	11/19/2023	40	curiosity	average	promotional
Parkas fit for every forecast	11/18/2023	29	curiosity	average	promotional
Save 30% on fan-favorite fleece	11/17/2023	31	curiosity	average	promotional
30% off your new favorite fleece	11/17/2023	32	curiosity	strong	promotional
Top gift pick: The Denali Jacket.	11/15/2023	33	curiosity	strong	promotional
🚨25% off sitewide ends soon🚨	11/13/2023	30	scarcity	strong	urgency
The best jackets for every forecast	11/12/2023	35	curiosity	average	educational
25% off sitewide for XPLR Pass members	11/11/2023	38	curiosity	strong	promotional
XPLR Pass: 25% off just about everything.	11/10/2023	41	curiosity	strong	promotional
25% off sitewide for XPLR Pass members	11/10/2023	38	curiosity	strong	promotional
Nuptse: Our most iconic gift.	11/5/2023	29	curiosity	strong	promotional
4 best jackets for every forecast	11/1/2023	33	curiosity	average	educational
Meet the Lhotse collection	10/28/2023	26	curiosity	average	educational
The season's best parkas are here	10/20/2023	33	curiosity	average	promotional
The 2023 Gift Guide is here	10/17/2023	27	curiosity	strong	promotional
Reach for Summit FUTUREFLEECE on your next expedition	10/14/2023	53	curiosity	average	promotional
Our latest newsletter is here	10/11/2023	29	curiosity	average	announcement
Final Hours: 30% off ThermoBall	10/10/2023	31	curiosity	strong	urgency
Last call: 30% off ThermoBall	10/10/2023	29	curiosity	strong	urgency
Ends Soon: Save 30% on select ThermoBall™.	10/9/2023	42	scarcity	strong	urgency
The Aconcagua Jacket: Warmth you can rely on.	10/9/2023	45	curiosity	average	promotional
Time's running out: Save 30% on select ThermoBall.	10/8/2023	50	curiosity	strong	urgency
Select ThermoBall gear is now 30% off	10/7/2023	37	curiosity	strong	urgency
30% off ThermoBall is here	10/6/2023	26	curiosity	strong	urgency
The Denali Jacket is dreaming of snow days	9/30/2023	42	curiosity	average	promotional
It’s ThermoBall™ Season: Slippers, jackets and more.	9/24/2023	52	curiosity	average	promotional
Find your next fall jacket	9/22/2023	26	curiosity	average	promotional
Jump into fall fleece first	9/19/2023	27	curiosity	average	promotional
Nuptse, Mountain Jacket and more. Now in denim	9/13/2023	46	curiosity	average	promotional
Meet Tekware: Technical gets comfortable.	9/10/2023	41	curiosity	average	promotional
Because backpacks aren't just for back-to-school	9/8/2023	48	curiosity	average	promotional
ENDS TONIGHT: 30% off select outerwear and equipment.	9/4/2023	53	scarcity	strong	urgency
Labor Day Sale is here. Adventure is out there.	9/3/2023	47	curiosity	average	promotional
30% off select gear (and the best is going fast).	9/2/2023	49	curiosity	strong	urgency
TODAY ONLY: Members take 20% off your order with backpack purchase.	9/1/2023	67	scarcity	strong	urgency
30% off: The Labor Day Sale is here.	8/31/2023	36	curiosity	average	promotional
Take your trail performance to the next level with Summit Series	8/28/2023	64	curiosity	average	educational
These best sellers are going fast.	8/27/2023	34	curiosity	average	urgency
Hurry: Up to 50% off End of Season Sale is ON	8/26/2023	45	scarcity	strong	urgency
Take your trail runs to the next level	8/25/2023	38	curiosity	average	educational
The North Face X CDG is live	8/22/2023	28	curiosity	strong	urgency
PSA: New gear added to the End of Season Sale.	8/20/2023	46	curiosity	strong	urgency
NEW GEAR ADDED. Up to 50% off during the End of Season Sale.	8/17/2023	60	curiosity	strong	urgency
Up to 50% off is ON	8/15/2023	19	curiosity	average	promotional
Don't miss out: Up to 50% off End of Season Sale is here	8/14/2023	56	scarcity	strong	urgency
End of Season Sale: Up to 50% off select favorites.	8/11/2023	51	curiosity	average	promotional
Save up to 50% during the End of Season Sale	8/10/2023	44	curiosity	average	promotional
Hike farther with Bridgeway Pro	7/25/2023	31	curiosity	average	promotional
Adventures come in all shapes and sizes	7/23/2023	39	curiosity	average	promotional
New hiking gear for the trails ahead	7/19/2023	36	curiosity	strong	promotional
The Base Camp Voyager: Get a closer look.	7/16/2023	41	curiosity	average	promotional
An epic summer starts with our best warm-weather gear.	7/9/2023	54	curiosity	average	promotional
FINAL HOURS: 25% off for XPLR Pass ends today.	7/5/2023	46	scarcity	strong	urgency
Hurry! 25% off for XPLR Pass ends soon.	7/3/2023	39	scarcity	strong	urgency
Icons in red, white and blue	7/2/2023	28	curiosity	average	promotional
Ends soon: 25% off for XPLR Pass members	7/1/2023	40	scarcity	strong	urgency
Our Spring Newsletter is here	6/27/2023	29	curiosity	average	educational
25% off for XPLR Pass members	6/26/2023	29	curiosity	strong	promotional
XPLR Pass: 25% off summer's best gear.	6/24/2023	38	curiosity	strong	promotional
25% off for XPLR Pass members starts now	6/22/2023	40	curiosity	strong	urgency
Our Nuptse jacket is flying off the shelves	6/20/2023	43	curiosity	average	promotional
Antora: Versatile coverage for any forecast.	6/16/2023	44	curiosity	average	promotional
Father's Day is just around the bend	6/7/2023	36	curiosity	average	promotional
Rolling Thunder is back in stock	6/6/2023	32	curiosity	average	promotional
An epic summer starts with our best warm-weather gear.	6/4/2023	54	curiosity	average	promotional
Don’t miss out. 30% off tees, footwear and more ends today.	5/30/2023	59	scarcity	strong	urgency
Last call: Our Memorial Day Sale ends soon.	5/30/2023	43	scarcity	average	urgency
30% off sale on tees, pants and more is coming to an end.	5/29/2023	57	curiosity	average	urgency
Our Memorial Day Sale is in full swing	5/28/2023	38	curiosity	average	promotional
30% off tees, rainwear and more to get summer started.	5/27/2023	54	curiosity	strong	promotional
Our Memorial Day Sale starts now	5/26/2023	32	curiosity	strong	promotional
30% off Memorial Day Sale is here	5/25/2023	33	curiosity	strong	urgency
Durable packs, luggage and duffels for memorable travel	5/17/2023	55	curiosity	average	promotional
XPLR Pass Member Week (and 2x points) ends on May 16	5/16/2023	52	scarcity	strong	urgency
New styles for the height of spring	5/14/2023	35	curiosity	average	promotional
How Climate Conscious Cotton can improve soil (and human) health.	5/12/2023	65	curiosity	strong	educational
Members can win a camping gear prize pack that'll make their summer.	5/9/2023	68	curiosity	strong	promotional
Our best bags, built for on and off the trail.	5/7/2023	46	curiosity	average	promotional
Celebrate moms near and far	5/6/2023	27	curiosity	strong	promotional
Last chance for an exclusive gift	5/2/2023	33	scarcity	strong	urgency
Gifts to celebrate the class of 2023	5/1/2023	36	curiosity	average	promotional
Rolling Thunder is back in stock	4/30/2023	32	curiosity	strong	promotional
Find a rain jacket with the features you need	4/26/2023	45	curiosity	strong	educational
Get an exclusive gift when you join XPLR Pass™	4/25/2023	46	curiosity	strong	promotional
You could win a Mountainfilm Festival weekend in Colorado	4/24/2023	57	direct	strong	promotional
Meet our Circular Design products	4/22/2023	33	curiosity	average	educational
Antora: Versatile coverage for any forecast.	4/19/2023	44	curiosity	strong	promotional
New color alert: Retro Orange and Reef Waters	4/15/2023	45	curiosity	average	promotional
Wear the Half Dome on hoodies, tees and more.	4/14/2023	45	curiosity	generic	promotional
Take your hiking gear to the next level	4/12/2023	39	curiosity	average	promotional
Hope you saved room: Our Black Friday Sale has landed early	11/28/2024	59	direct	strong	urgency
BLACK FRIDAY: Up to 40% off select gear.	11/29/2024	40	curiosity	strong	urgency
Black Friday savings are underway. Up to 40% off select gear.	11/29/2024	61	curiosity	strong	urgency
PSA: 40% off exclusive parkas and up to 30% off additional gear.	11/29/2024	64	curiosity	strong	promotional
40% off exclusive parkas. 100% warm all winter. ❄️	11/30/2024	50	curiosity	strong	promotional
Up to 40% off— including on parkas.	11/30/2024	35	curiosity	average	promotional
Time’s almost up: Our Black Friday Sale ends soon.	12/1/2024	50	scarcity	strong	urgency
30% off THERMOBALL jackets & slippers won’t last much longer	12/1/2024	60	curiosity	strong	urgency
Last call: Black Friday savings end SOON.	12/1/2024	41	curiosity	strong	urgency
🥇 Our best sale of the season: Up to 50% off Cyber Monday savings, online only.	12/2/2024	80	curiosity	exceptional	urgency
Confirmation of new order #A7219371	12/2/2024	35	curiosity	generic	transactional
Your TheNorthFace.com account profile has been updated	12/2/2024	54	curiosity	generic	transactional
Cyber Monday is going strong: Up to 50% off parkas, fleece and more.	12/2/2024	68	curiosity	average	promotional
Stand out (and stay warm) in an icon—where bold colors meet heritage designs.	12/4/2024	77	curiosity	average	promotional
Give exploration to the whole family	12/6/2024	36	curiosity	average	promotional
Winter weather advisory: Wear a jacket.	12/7/2024	39	curiosity	average	educational
Top parkas for the bottom of the thermometer	12/8/2024	44	curiosity	strong	promotional
Little ways to give them the spirit of adventure.	12/9/2024	49	curiosity	average	educational
The North Face x SKIMS is here	12/10/2024	30	curiosity	generic	announcement
Our Triclimate® Jackets have you covered	12/12/2024	40	curiosity	average	promotional
Best sellers make even better gifts	12/13/2024	35	curiosity	strong	promotional
THERMOBALL Slippers are easy to gift	12/14/2024	36	curiosity	average	promotional
Member Exclusive: $125 lift ticket to select Ikon Pass destinations.	12/15/2024	68	curiosity	strong	promotional
For gifts you can wrap by 12.24, order by 12.19.	12/16/2024	48	direct	strong	urgency
Trending Now: Smokey Brown 🤎	12/18/2024	29	curiosity	average	promotional
Last call: Gifts that arrive by 12.24	12/19/2024	37	curiosity	strong	urgency
Heads up: Last day for overnight shipping.	12/21/2024	42	curiosity	strong	urgency
Jackets, bibs and pants suited for the slopes.	12/22/2024	46	curiosity	generic	promotional
Stand out (and stay warm) in an icon.	12/27/2024	37	curiosity	average	promotional
Our end-of-year recap just dropped	12/30/2024	34	curiosity	average	announcement
Find luggage and duffels for your next trip	1/1/2025	43	curiosity	average	promotional
Winter weather advisory: Wear a parka.	1/4/2025	38	curiosity	strong	promotional
Top snow gear for the whole family	1/5/2025	34	curiosity	average	promotional
Top jackets and parkas for every forecast 🌨️	1/7/2025	46	curiosity	strong	promotional
Discover insulated boots that help take on the snow and cold	1/9/2025	60	curiosity	strong	promotional
Zip into winter’s warmest	1/10/2025	25	curiosity	average	promotional
“Best jacket in the world.” —The North Face Customer James	1/14/2025	58	curiosity	strong	promotional
New year, credit for your old gear.	1/16/2025	35	curiosity	average	promotional
Cold front? These jackets are down for anything.	1/17/2025	48	question	average	promotional
Soft 🤝 Warm (AKA: Your new favorite fleece.)	1/18/2025	45	curiosity	strong	promotional
Best sellers for better adventures	1/19/2025	34	curiosity	strong	promotional
Best-selling slippers you’ll wear here, there and everywhere.	1/21/2025	61	curiosity	strong	promotional
Jackets and parkas crafted to keep you in your element	1/22/2025	54	curiosity	average	promotional
Adventure called: New arrivals are here.	1/26/2025	40	curiosity	average	promotional
Layer on the warmth.	1/28/2025	20	curiosity	average	promotional
THERMOBALL for all	1/30/2025	18	curiosity	generic	promotional
Your favorite winter slippers are here.	2/2/2025	39	curiosity	average	promotional
Gear up with versatile hoodies, tees and more	2/4/2025	45	curiosity	average	promotional
PSA: Hundreds of new arrivals just landed.	2/6/2025	42	curiosity	average	promotional
Jackets, bibs and pants suited for the slopes.	2/7/2025	46	curiosity	average	promotional
Our 4 top-rated parkas.	2/10/2025	23	curiosity	average	promotional
❄️ The Winter Sale is here ❄️	2/14/2025	29	curiosity	average	promotional
Winter Sale: Up to 30% off select parkas, beanies and more.	2/15/2025	59	curiosity	strong	promotional
Up to 30% off snow gear for the whole family.	2/16/2025	45	curiosity	strong	promotional
Up to 30% off Winter Sale ends soon...	2/17/2025	38	scarcity	average	urgency
Layer on the warmth.	2/18/2025	20	curiosity	strong	promotional
It’s vest season. Zip in.	2/22/2025	25	curiosity	average	promotional
PSA: Our sale is going strong.	2/23/2025	30	curiosity	average	promotional
The Mountain Jacket: Unrivaled since ’85.	2/25/2025	41	curiosity	strong	promotional
⚠️ Winter Sale Advisory ⚠️	2/28/2025	26	curiosity	strong	urgency
Meet your new favorite bag.	3/2/2025	27	curiosity	strong	promotional
Up to 30% off sale ends soon...	3/3/2025	31	scarcity	strong	urgency
Discover rain jackets for whatever nature has in store	3/4/2025	54	curiosity	average	promotional
Take on windy days with technical, soft shell jackets.	3/6/2025	54	curiosity	average	promotional
Waterproof footwear up for any challenge	3/9/2025	40	curiosity	average	promotional
Rolling luggage, duffels and packs in new colors.	3/11/2025	49	curiosity	average	promotional
Durable packs, duffels and luggage engineered to explore.	3/15/2025	57	curiosity	average	promotional
Waterproof protection. Recycled fabrics. 40 years of exploration.	3/17/2025	65	curiosity	average	promotional
Are vests the perfect layer? 🤔	3/20/2025	31	question	average	educational
Rainy conditions? No problem.	3/21/2025	29	question	average	promotional
Face the rain with Summit Series.	3/25/2025	33	curiosity	average	promotional
Embrace the elements in rain jackets that do it all. 🌧	3/29/2025	55	curiosity	average	promotional
It was a busy winter. Let’s catch up.	4/1/2025	37	curiosity	average	nurture
Rainy conditions? No problem.	4/3/2025	29	question	average	promotional
Spring (gear) is here.	4/4/2025	22	curiosity	strong	promotional
Dune Sky: Where softness meets strength.	4/5/2025	40	curiosity	average	educational
Gear up for trail running season	4/7/2025	32	curiosity	average	promotional
The North Face x UNDERCOVER is back.	4/10/2025	36	curiosity	average	promotional
Take a hike. 🥾	4/12/2025	15	curiosity	average	promotional
No rest day? No problem.	4/13/2025	24	question	average	promotional
Spring (gear) is here.	4/17/2025	22	curiosity	average	promotional
Stay dry with rain jackets built for what’s out there.	4/20/2025	54	curiosity	strong	promotional
Pack up. Head out.	4/25/2025	18	curiosity	average	promotional
Fleece to keep the cold out and comfort in	4/27/2025	42	curiosity	average	promotional
This Mother's Day, give her the world.	4/30/2025	38	curiosity	average	promotional
Bags that rise up to the occasion	5/2/2025	33	curiosity	average	promotional
Psst... Mother’s Day is right around the corner	5/5/2025	47	curiosity	average	educational
Take on unpredictable terrain with Offtrail Hike.	5/6/2025	49	curiosity	average	promotional
Warm up or chill out with versatile fleece	5/10/2025	42	curiosity	average	promotional
It’s officially camping season ⛺	5/13/2025	32	curiosity	average	announcement
Memorial Day Sale: Up to 25% off starts now.	5/15/2025	44	curiosity	strong	promotional
Explore more with up to 25% off select styles	5/16/2025	45	curiosity	strong	promotional
Let it pour: Up to 25% off select rainwear.	5/20/2025	43	curiosity	average	promotional
🌧️ Up to 25% off rainwear to explore in any forecast.	5/22/2025	55	curiosity	average	promotional
Up to 25% off in our Memorial Day sale	5/24/2025	38	curiosity	average	promotional
⏰ Our Memorial Day sale is winding down.	5/26/2025	40	curiosity	average	urgency
Don’t miss out: Up to 25% off ends soon.	5/26/2025	40	scarcity	average	urgency
Cold feet? Not anymore.	5/28/2025	23	question	average	promotional
Just in: Coolers, gear boxes and more.	6/3/2025	38	curiosity	average	promotional
New gear just in time for summer.	6/5/2025	33	curiosity	average	promotional
XPLR Pass Member Week is here: Exclusive offers are waiting.	6/10/2025	60	curiosity	strong	promotional
XPLR Pass Members get 25% off orders $125+ today.	6/11/2025	49	curiosity	strong	promotional
Last Chance: Get 25% off order $125+ today.	6/12/2025	43	scarcity	average	urgency
Today only: Early access to our newest top-rated backpack.	6/13/2025	58	scarcity	strong	promotional
New arrivals built for summer.	6/14/2025	30	curiosity	average	promotional
These rain jackets are ready—are you?	6/16/2025	37	question	average	promotional
Meet our 4 top backpacks	6/20/2025	24	curiosity	average	promotional
Meet your new favorite bag.	6/22/2025	27	curiosity	average	promotional
Bags made for on (and off) the grid	6/24/2025	35	curiosity	average	promotional
Take a hike. 🥾	6/28/2025	15	curiosity	average	promotional
Durable packs, duffels and luggage engineered to explore.	6/30/2025	57	curiosity	generic	educational
New drops for summer: Coming in hot	7/3/2025	35	curiosity	average	promotional
Backpacks and apparel that are up for it all	7/8/2025	44	curiosity	average	promotional
Mr. Bond, earn 2x points on back-to-campus essentials	7/10/2025	50	curiosity	strong	promotional
ENDING SOON: 2x points on all purchases	7/13/2025	39	curiosity	strong	promotional
New summer gear is here	7/19/2025	23	curiosity	strong	promotional
Best-selling backpacks	7/25/2025	22	curiosity	strong	promotional
Adapt to the elements with Base Camp Voyager.	7/26/2025	45	curiosity	strong	promotional
The summer's top-selling packs, jackets and more	7/29/2025	48	curiosity	average	promotional
Introducing The North Face Red Box label	7/31/2025	40	curiosity	average	promotional
Save up to 30% on apparel, footwear and more	8/1/2025	44	curiosity	average	promotional
Up to 30% off? Adventure’s on.	8/2/2025	30	question	average	promotional
Spend $125 and get $30 off	8/5/2025	26	curiosity	strong	promotional
Save up to 30% on best-selling gear	8/7/2025	35	curiosity	average	promotional
Up to 30% off kids' jackets, apparel and more	8/10/2025	45	curiosity	average	promotional
Go-to layers built to move with you on campus	8/12/2025	45	curiosity	average	educational
Save up to 30% off our top picks	8/16/2025	32	curiosity	average	promotional
Last chance, spend $125 and get $30 off	8/17/2025	39	scarcity	strong	urgency
Introducing Flora Alpina	8/19/2025	24	curiosity	average	announcement
Discover sale styles under $100	8/22/2025	31	curiosity	average	promotional
Save up to 30% on select Renewed styles	8/25/2025	39	curiosity	average	promotional
Labor Day deals are here—up to 30% off	8/26/2025	38	curiosity	average	promotional
Get 30% off $200+ this weekend only	8/28/2025	35	curiosity	average	educational
Save 30% on $200+ this weekend	8/29/2025	30	curiosity	strong	promotional
Save big this Labor Day with up to 30% off.	8/30/2025	43	curiosity	strong	promotional
Ends Tomorrow: 30% Off Orders $200+	8/31/2025	35	scarcity	strong	urgency
Ends Today: 30% Off Orders $200+	9/1/2025	32	scarcity	average	urgency
Final hours to save up to 30%	9/2/2025	29	curiosity	strong	urgency
Go further with the Borealis Trail Backpack	9/6/2025	43	curiosity	strong	promotional
Just dropped: Fresh looks for fall	9/7/2025	34	curiosity	strong	promotional
Meet our newest Summit Series gear	9/9/2025	34	curiosity	strong	promotional
Discover lightweight jackets and fleece made to keep up with cooler temps.	9/12/2025	74	curiosity	average	promotional
Meet your new favorite fall layer	9/19/2025	33	curiosity	strong	promotional
Bring on the best sellers	9/27/2025	25	curiosity	average	promotional
Cooler temps? Warmer feet.	9/28/2025	26	question	strong	promotional
Mr. Bond, earn 2x points on winter essentials.	10/1/2025	43	curiosity	average	promotional
Mr. Bond, here’s $25 off for your birthday.	10/1/2025	40	curiosity	average	promotional
Fall into fall layers with our go-to jackets and fleece.	10/3/2025	56	curiosity	average	promotional
Meet the Advanced Mountain Kit	10/7/2025	30	curiosity	strong	promotional
Final day to earn 2x points	10/8/2025	27	curiosity	strong	urgency
Trade-in used gear for credit	10/9/2025	29	curiosity	average	transactional
Slip into warmth with Thermoball Booties	10/10/2025	40	curiosity	average	promotional
Just dropped: new fall classics	10/13/2025	31	curiosity	average	announcement
FUTUREFLEECE: Performance meets comfort.	10/17/2025	40	curiosity	strong	educational
Hydrenalite jackets: Insulation without limits.	10/20/2025	47	curiosity	strong	promotional
Our holiday gift guide is here.	10/21/2025	31	curiosity	average	promotional
Discover jackets made for the coldest conditions.	10/26/2025	49	curiosity	strong	promotional
Mr. Bond, don't miss out on your $25 birthday gift.	10/27/2025	48	scarcity	average	transactional
Dropping now: The North Face x Cecilie Bahnsen Season Two.	10/30/2025	58	curiosity	strong	promotional
Discover our new arrivals	11/1/2025	25	curiosity	average	promotional
Small gifts. Big adventures.	11/3/2025	28	curiosity	average	promotional
Footwear built for winter	11/5/2025	25	curiosity	average	promotional
Breithorn: Discover lightweight warmth.	11/7/2025	39	curiosity	average	promotional
Trade-in used gear for credit towards holiday favorites.	11/8/2025	56	curiosity	strong	promotional
Best-selling gifts for under the tree	11/10/2025	37	curiosity	average	promotional
Discover our full line of snow gear.	11/12/2025	36	curiosity	average	promotional
Arctic and McMurdo: The cold has competition.	11/14/2025	45	curiosity	average	promotional
Verbier GORE-TEX 3L: Designed for Breaking Trail	11/17/2025	48	curiosity	average	promotional
Our Black Friday Sale starts now: Save 30% on select styles	11/21/2025	59	curiosity	strong	urgency
Black Friday is on: Take 30% off select styles	11/22/2025	46	curiosity	strong	promotional
Gifts under $100 for everyone on your list	11/22/2025	42	curiosity	average	promotional
Take 30% off select jackets, fleece and more	11/23/2025	44	curiosity	strong	promotional
Discover jackets made to take on the cold	11/24/2025	41	curiosity	average	promotional
Save 30% on their favorite gear	11/25/2025	31	curiosity	average	promotional
Members, get 30% off $250+ for Black Friday.	11/26/2025	44	curiosity	average	promotional
XPLR Pass members: Get 30% off $250+.	11/27/2025	37	curiosity	average	promotional
Black Friday starts now: Get 30% off $250+.	11/28/2025	43	curiosity	strong	promotional
Get 30% off $250+ for Black Friday	11/28/2025	34	curiosity	average	promotional
Don’t miss out on 30% off $250+	11/28/2025	31	curiosity	average	promotional
Ending soon: Members, get 30% off $250+	11/29/2025	39	curiosity	strong	urgency
Last chance: Get 30% off $250+	11/30/2025	30	scarcity	strong	urgency
Cyber Monday: Extra Savings starts now	12/1/2025	38	curiosity	average	promotional
Ends today: Cyber Monday deals	12/1/2025	30	scarcity	strong	urgency
Final hours: Cyber Monday deals	12/1/2025	31	curiosity	average	urgency
We heard you like neutrals...	12/2/2025	29	direct	average	promotional
Unwrap life in full color	12/3/2025	25	curiosity	average	promotional
Winter's most coveted collab is back 12.9.	12/4/2025	42	curiosity	strong	announcement
Find the right jacket for every kind of cold	12/5/2025	44	curiosity	average	promotional
Discover our best winter boots	12/7/2025	30	curiosity	average	promotional
The North Face X SKIMS is back.	12/9/2025	31	curiosity	average	promotional
The Athlete Gift Guide is here	12/11/2025	30	curiosity	average	promotional
The North Face X SKIMS is going fast	12/13/2025	36	curiosity	average	promotional
Gifts under $100: Cold-weather essentials for all.	12/14/2025	50	curiosity	average	promotional
XPLR Pass Members: Spend $200+ and get Free Express Shipping	12/15/2025	60	curiosity	average	promotional
Meet The North Face x Smartwool® base layers.	12/16/2025	45	curiosity	strong	promotional
Final day: Spend $200+ and get Free Express Shipping	12/19/2025	52	curiosity	average	urgency
Get off the grid in bold colors	12/20/2025	31	curiosity	average	promotional
Running out of time? Give a gift card.	12/21/2025	38	question	average	promotional
FUTUREFLEECE: Redefine what's possible.	1/2/2026	39	curiosity	average	educational
Discover our full line of snow gear.	1/5/2026	36	curiosity	average	promotional
The Denali, now in Casentino Wool.	1/8/2026	34	curiosity	average	promotional
Breithorn: Excel at high altitude.	1/9/2026	34	curiosity	average	promotional
Hydrenalite jackets: Down for winter.	1/11/2026	37	curiosity	average	promotional
Psst... our Trade-In Exclusive ends soon.	1/13/2026	41	scarcity	average	promotional
Members, spend $400+, get $100 off	1/16/2026	34	curiosity	strong	promotional
XPLR Pass Members, spend $400+, get $100 off	1/17/2026	44	curiosity	strong	promotional
Ends soon: Members, spend $400+, get $100 off.	1/18/2026	46	scarcity	strong	urgency
Final hours: Members, spend $400+, get $100 off.	1/19/2026	48	curiosity	strong	urgency
Meet the icons	1/21/2026	14	curiosity	generic	promotional
Discover jackets made to take on the cold	1/26/2026	41	curiosity	average	promotional
Discover our most iconic gear	1/29/2026	29	curiosity	average	promotional
Discover our best winter boots	1/31/2026	30	curiosity	average	promotional
The North Face® Red Box is back.	2/3/2026	32	curiosity	strong	announcement
New drops—check out the latest colors and styles.	2/7/2026	49	curiosity	average	promotional
Discover the Jaida Activewear Collection.	2/10/2026	41	curiosity	strong	promotional
Members, spend $300+ and get 25% off.	2/12/2026	37	curiosity	average	promotional
Ends tomorrow: Members get 25% off when you spend $300+.	2/15/2026	56	scarcity	urgency	urgency
Ends today: Members get 25% off when you spend $300+.	2/16/2026	53	scarcity	strong	urgency
Winter Sale: Take up to 30% off select styles.	2/17/2026	46	curiosity	strong	promotional
Discover The North Face Renewed	2/19/2026	31	curiosity	average	promotional
Winter Sale ends soon.	2/27/2026	22	scarcity	average	urgency
Exploration would be better with the Men’s Larimer Mid Waterproof Boots.	11/30/2024	72	curiosity	average	promotional
Sale ends TODAY: Don’t miss out on the Men’s Larimer Mid Waterproof Boots.	12/2/2024	75	scarcity	strong	urgency
Discover the perfect gifts this season	10/28/2025	38	curiosity	average	promotional
Discover the perfect gifts this season	11/18/2025	38	curiosity	average	promotional
Discover the perfect gifts this season	12/9/2025	38	curiosity	average	promotional
Your order was delivered—time to explore.	12/9/2024	41	curiosity	average	transactional
Review your gear for a chance to win a $100 gift card	12/23/2024	53	curiosity	average	promotional
Review your gear for a chance to win a $100 gift card	12/31/2024	53	curiosity	strong	promotional