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Average Subject Line Characters
Date Subject Line Character Length
10/24/2021Save Up to 50%. Really!23
10/26/2021This Teva x Cotopaxi Collection Is Gonna Go Fast48
10/29/2021C.O.A.T.—The Coziest of All Time32
10/31/2021Tick Tock—Save Up to 50% ⏰26
11/1/2021At-Home Fitness, On Your Time29
3/5/2021A Reminder About Our Health & Safety Standards46
3/4/2021End-of-Season Clearance—Save Up to 50%38
2/27/2021Arc'teryx Has Your Late-Winter Day Hikes Covered48
2/22/2021We've Added More to Membership30
2/20/2021And the Award Winners Are...28
2/18/2021🐶 Warning: Cute Dogs Inside 🐶31
2/16/2021Snow-Loving Brands. Now Up to 30% Off.38
2/14/2021It's Winter Clearance! Save Up to 50%.38
2/12/2021The On Cloudultra Has Arrived!30
2/11/2021Top Brands You Love: Up to 50% Off34
2/8/2021Winter Clearance—Save Up to 50%31
2/7/2021Up to 70% Off Great Gear Ends Tomorrow38
2/6/2021Hike in Comfort. Hike in Winter.32
2/1/2021We’re Making a Big Deal About Big Deals on Big Brands53
1/31/2021Up to 70% Off. Starts Right Now!32
1/12/2021Indoor Fitness Just Got a Lot More Fun38
1/1/2021Start the New Year with Up to 50% Off Clearance Deals53
12/30/2020Eric Artz: Grateful for Our Community in a Year Like No Other61
12/25/2020Clearance Deals: Up to 50% Off30
12/24/2020E-Gift Cards to the Rescue!27
12/23/2020These Gifts Are In-Stock & Near You35
12/19/2020Top-Rated Gifts for This Year29
12/18/2020Up to 40% Off Last-Minute Gifts31
12/17/2020Final Day! Save Up to 40%.26
12/17/2020Time’s Running Out to Ship Gifts Before the Big Day51
12/16/2020The Perfect Stocking Stuffers—A Few Clicks Away47
12/15/2020Up to 50% Off. Yeah, You Read that Right.41
12/14/2020Holiday Warm Up Sale Ends Soon30
12/13/2020Our Top 10 Outdoorsiest Gift Picks34
12/11/2020Gifts Under $100? Yes, Please.30
12/10/2020Save Up to 40% on Cozy Winter Clothing & Gear45
12/9/2020How to Be a Super-Gifter24
12/8/2020Holiday Warm Up Sale: Up to 40% Off35
11/23/2020Gear Up Get Out Sale Ends Today ⏰33
11/19/2020Deals on Smartwool, Arc’teryx, Columbia & More46
11/18/2020Gear Up Get Out Sale’s Most Popular Deals41
11/17/2020How We’re Safely Serving You28
11/17/2020Extra 20% Off One Item at REI Outlet36
11/16/202050% Off! More Peak Deals Just Added.36
11/15/2020Save Up to 30% on Camping & Hiking Deals40
11/14/2020Gear Up Get Out Sale Is in Full Swing37
11/13/2020Gear Up Get Out Sale Starts Today33
11/11/2020Coming Soon: Gear Up Get Out Sale33
11/8/2020Let’s Make the Holidays as Easy as Possible43
11/7/2020Let’s Focus on Being Outside—Together37
11/6/2020Up to 40% Off Cold-Weather Gear & Clothing42
11/5/2020The Best Gifts Are Outdoorsy Gifts34
10/31/2020Take Your Ride Inside21
10/26/2020Selected 40%-Off Deals on the Biggest Brands End Today54
10/25/2020Up to 50% Off—Seriously!24
10/23/2020Want to Be Warmer this Winter? Look to the Swedes.50
10/17/2020We Think “Hiking” Has a Loose Definition40
10/15/2020Huge Deals on Our Favorite Brands. Up to 40% Off.49
10/12/2020Final Day: Up to 70% Off + Extra 25% Off Clearance Clothing59
10/9/2020Save an Extra 25% on Clearance Clothing Thru Oct 1251
10/4/2020Camping “Too Cozy” Isn’t a Thing32
10/2/2020Limited Time Clothing Deals: $10 Off $5040
10/1/2020The World Keeps Changing. We Still #OptOutside.47
9/28/2020Clearance Deals—Save Up to 60%30
9/26/2020Introducing Our Brand New Electric Bikes40
9/24/2020September Clearance: Up to 60% Off34
9/22/2020Pack the Right Jacket for Fall Adventures41
9/21/2020Extra 20% Off Used Gear—Final Day33
9/18/2020Extra 20% Off Used Gear—Don’t Sleep on These Deals50
9/14/2020Gear Up for Life’s Spontaneous Adventures41
9/13/202024 Hours Only: Today's 50% Off Deal35
9/7/2020⏰ Labor Day Sale & Clearance Ends Today39
9/6/2020Up to 40% Off Ends Tomorrow27
9/5/202050% Off Peak Deals Are Going Fast33
9/4/2020Labor Day Sale Ends Soon—Save Up to 40%39
9/2/2020Top Labor Day Sale Deals for You32
9/1/2020Labor Day Sale Coupon: Extra 20% Off One REI Outlet Item56
8/31/2020Save 50% on Peak Deals: New Deals Just Added44
8/30/2020Save Up to 40% on Camping & Hiking Deals40
8/29/2020On Now: Labor Day Sale & Clearance34
8/28/2020Labor Day Sale Starts Today! Save Up to 40%43
8/26/2020Labor Day Sale Starts Friday: Preview the Deals47
8/25/2020Save Up to 50% on the Biggest Brands36
8/23/2020New Arrivals. Big Savings. Up to 30% Off.41
8/21/2020Hike Through the Hottest Days of Summer39
8/19/2020Summer Is for Making Campfire Memories38
8/17/2020Ends Today: Extra 25% Off. 5 Brands.36
8/13/2020Extra 25% Off 5 Great Brands—5 Days Only40
8/12/2020Ready to Step Up Your Basecamp Game?36
8/10/2020Last Day to Save an Extra 25% on Summer Clearance49
8/7/2020Summer Clearance: Extra 25% Off31
8/5/2020Summer Just Got a Little Shadier32
8/3/2020Huge Savings on Arc’teryx, KUHL, REI Co-op Brand & More55
8/2/202060% Off or More. One Day Left to Save.38
7/29/2020Your 25% Off Coupon—Use It Or Lose It!38
7/28/2020This Summer’s Top 5 Best Sellers32
7/26/202060% Off or More—No Joke!24
7/25/2020Turn Your Backyard into the Ultimate Outdoor Kitchen52
7/24/2020Here’s a Special Coupon for You31
7/23/2020Arc’teryx, The North Face, prAna & More: Up to 50% Off Past-Season Clothing75
7/17/2020Extra 20% Off: A Good Deal on Used Gear.40
7/14/2020Stay More Hydrated. Stay More Active.37
7/12/2020$20 Off $100: Limited Time Only31
7/6/2020Last Day to Save Up to 50%26
7/5/20204th of July Sale & Clearance Ends Tomorrow42
7/4/20204th of July Sale & Clearance Ends Soon38
7/2/2020Score Big Savings on Your Favorite Brands41
6/30/2020We Picked the Best Deals—Just for You37
6/29/2020New Markdowns: Save Up to 50%29
6/28/2020Up to 50% Off. Big Deals to Make the Most of Summer.52
6/27/2020Up to 50% Off Deals Are On Now30
6/26/2020Up to 50% Off: 4th of July Sale & Clearance43
6/21/2020Summer Just Got Cooler22
6/20/2020Ends Soon: Save 30% on Selected Clothing from The North Face60
6/14/2020Give a Gift Card. Get a Bonus Card.35
6/12/2020$20 Off $100: Limited Time Only31
6/11/2020Up to 50% Off. New Clearance Deals Just Added.46
6/10/2020Great Gear. Lower Prices. Just for You.39
6/10/2020Two-Wheeled Road & Trail Tacklers33
5/25/2020⌛Hours Left On Our Biggest Sale of the Year!44
5/25/2020🚨Final Day for Our Biggest Sale of the Year!🚨47
5/24/2020Scoring the Biggest Deals of the Year Ends Tomorrow51
5/23/202050% Off Peak Deals Are Going Fast!34
5/18/202050% Off Peak Deals18
5/17/2020Anniversary Sale: The Biggest Deals on Clothing47
5/16/2020Our Biggest Sale of the Year Is in Full Swing!46
5/15/2020Our Biggest Sale of the Year Is Here!37
5/13/2020Biggest Sale of the Year's Digital Catalog42
5/12/2020Re-opening our stores21
4/24/2020Inside/Outside Sale Ends Soon29
4/23/2020All-Day Pack Comfort for All-Day Hikes38
4/22/2020Save 50% or More On All Clothing32
4/20/2020Bigtime Deals for Indoor Times30
4/19/2020Your Favorite Brands—On Sale Now32
4/17/2020Our NEW Inside/Outside Sale Starts Today40
4/15/2020Your support means everything. Here’s how to help.50
4/6/2020Stewarding the co-op through unprecedented times48
4/6/2020Final Day: Grab Your Members-Only Deals39
4/5/2020Special Member Deals + Big Savings On All Clothing50
4/4/2020Two Days Left to Use Your Member Coupons40
4/3/2020Up to 40% Off. Members Only.28
3/26/2020Last Chance to Take Advantage of This Great Offer49
3/25/2020Huge Savings on Arc’teryx, The North Face & More48
3/24/2020Extra 20% Off Already-Reduced Gear34
3/23/2020Hiking on Your Mind?20
3/21/2020Your Co-op Sale Starts Online Now!34
3/20/2020Your Co-op Sale Starts Online Now!34
3/18/2020Coming Online Soon: Your Co-op Sale35
3/15/2020We're Closing Our Retail Stores Until March 2746
3/9/2020Your Chance to Save An Extra 25% Off Clearance Ends Today57
3/8/2020Actions We Are Taking Around The Coronavirus44
3/8/2020Say Hello to the New Co-op Everyday Collection46
3/7/2020Extra Savings On Our Clearance Items End Soon45
3/5/2020Extra 25% Off Already-Discounted Items38
3/2/2020Is Stress Relief Measured in Miles?35
2/28/2020Extra 25% Off 5 Great Brands28
2/25/2020Shoes that Spring Your Run26
2/24/2020One Big Brand: Up to 40% Off Past-Season Clearance50
2/21/2020The North Face Past-Season Clearance36
2/19/2020Great Gear. Lower Prices. Just for You.39
2/14/2020Ski & Snowboard Clearance—Shop Now34
2/12/2020Extra 25% Off The North Face. Final Day to Save.48
2/10/2020Save on The North Face & Arc'teryx Past-Season Clearance56
2/7/2020Up to 50% Off prAna, Mountian Hardwear & More45
2/6/2020New Markdowns: up to 60% off28
2/5/2020Winter Clearance—Up to 50% Off30
1/30/2020Past Season Closeout on The North Face, prAna & More52
1/27/2020Used Is the New New19
1/26/202070% Off or More — No Kidding!29
1/23/2020Epic Brands. Big Savings.25
1/19/2020Clearance Deals, Moving Fast. Save Up to 50%44
1/17/2020Clearance Deals, Moving Fast. Save Up to 50%44
1/12/2020Most Valuable Layer19
1/3/2020Score Big Savings on the Newest Arrivals40
12/26/2019Clearance—Save Up to 50%24
12/25/2019Save Up to 50% on Year-End Clearance Deals42
12/24/2019Last-Minute Gifts for Last-Minute Gifters41
12/23/2019🚨 In-Store Pickup & Gift Cards to the Rescue 🚨48
12/21/2019Stocking Stuffers: Think Outside the Socks42
12/20/2019Extra 25% Off One Item. Five Days Only.39
12/14/2019$25 and $50 Gifts for Staying Under Budget42
12/13/2019Big Gifts That Don’t Need Big Boxes35
12/12/2019Save Up to 50% on New Markdowns31
12/12/2019Shop Now & Be Done Sale: Up to 40% Off38
12/11/2019How to Give "Wow, How'd You Know?" Gifts40
12/10/2019Limited Time: $20 Off $10026
12/6/2019Save Up to 50%: Cyber Week Ends Soon36
12/4/2019Cyber Week Coupon: Extra 25% Off One Item41
12/3/2019Cyber Week Sale: Hot Deals All Week35
12/2/2019⏰ Final Hours: Cyber Monday Sale Ends Tonight45
12/2/2019Monday Deals. Monday Only. Up to 50% Off.41
11/27/2019Buy Used. Do Good. (And Save 30%)33
11/26/20194 Brands. Extra 25% Off. 3 days Only.37
11/25/2019Final Day: Save Up to 30%25
11/24/2019Gear Up Get Out Sale Ends Tomorrow34
11/23/2019Don't Wait! 50% Off Peak Deals End Soon39
11/18/2019Save Up to 50% on Just-Added Peak Deals39
11/17/2019Clothing Deals—Save Up to 30%29
11/16/2019It Has Begun. Gear Up Get Out Sale.35
11/15/2019Gear Up Get Out Sale: Save Up to 30%36
11/14/2019Picked for You - Our Most Popular Gear38
11/13/2019Coming Soon: Gear Up Get Out Sale33
11/10/2019How to Impress Relatives with Exclusive Gifts45
11/9/2019See What You're Missing23
11/7/2019Snow-Friendly Gifts for Snow-Friendly People44
11/5/2019This Black Friday, Opt to Act #OptOutside41
11/3/2019Ending 11/4: Up to 50% Off26
11/2/2019Get to Know the Co-op21
11/2/2019Holidaying 10114
10/26/2019Welcome to the Co-op!21
11/5/2021New Traditions Are the Best Traditions38
11/7/2021These Top Gifts Aren’t Gonna Hang Around40
11/8/2021Gifts for Everyone—Yes, Even Your Picky Uncle45
11/10/2021Gear Up Get Out Sale Starts Friday: Preview the Deals53
11/12/2021Starts Today! Gear Up Get Out Sale34
11/13/2021Save Up to 30% on the Coziest Deals of the Year47
5/5/2024One Co-op, Endless Ways to Shop31
4/29/2024Inspiration & Advice to Get You Out There41
4/27/2024Get a Bonus Card When You Give a Gift Card42
4/26/2024Best Hiking Shoes, Our 3 Fave Rain Jackets & More49
4/23/2024The Everyday Card Just for REI Co-op Members44
4/14/2024Shared Value. Not Share Value.30
4/13/2024Get Pre-Approved with No Risk to Your Credit Score50
4/8/2024See the Gear Other Co-op Members Love37
4/5/2024REI Co-op Members Get Even More31
4/4/2024Hey, Hope Your Running Shoes Are Treating You Well!51
4/3/2024A Special Welcome Coupon, Just for You38
4/2/2024Hey, Hope Your Running Shoes Are Treating You Well!51
3/24/2024Clock’s Ticking on Your Coupons 🥵34
3/19/2024Use Your Coupon, Then Get Adventuring37
3/15/2024Two Great Coupons—But They’re Just for Members46
2/14/2024Award-Winning Gear—According to GearJunkie42
1/28/2024Don’t Wait! Up to 70% Off Ends Tomorrow.40
1/25/20245 Days Only! Save Up to 70% Off31
1/23/2024New Deals Added: Up to 40% Off Top Brands41
1/9/2024Huge Deals on Past-Season Styles From Patagonia, Arc'teryx & Salomon68
1/3/2024New Deals Added: Up to 50% Off Clothing & Footwear50
12/28/2023⏰ Today Only—Use Your Coupon!29
12/28/2023<24 Hours. 20% Off. Just for Members.37
12/26/2023Up to 50% Off - End of Year Clearance Starts Now48
12/22/2023Holiday Spotlight: Our Most Sought-After Brands47
12/21/2023Our Top Gift Deals—Just in Time 🎁🌲36
12/20/2023Give Cozy Memories They’ll Never Forget39
12/19/2023Give Stocking Stuffers That Create Memories43
12/17/2023Two Days Left! Save During Our Holiday Warm Up Sale & Clearance63
12/15/20234 Days Only: the More You Buy, the More You Save48
12/14/2023Expert Gifting, No Research Required36
12/13/2023CLEARANCE: Up to 50% OFF24
12/12/2023Up to 50% Off Gifts19
12/11/2023Our Top 7 Pieces of Gear to Give & Get 🎁41
12/8/2023We’ll Provide the Gift Ideas, You Save Up to 50%48
12/5/2023Up to 50% Off New Deals on Top Brands37
12/4/2023Ends Today! Up to 50% Off Our Cyber Week Sale & Clearance.58
12/2/2023ENDING SOON! Our Most Popular Cyber Week Deals.47
11/27/2023EXTRA savings at REI Outlet27
11/27/2023⚠️ GOING FAST ⚠️ Cyber Monday Deals35
11/25/2023Say Hello to Cyber Week Savings ✨33
11/24/2023Spend Time—Not Money.21
11/22/2023Up to 50% Off Starts Now24
11/19/2023This Sale’s Packing Up & Heading Out 👉39
11/13/2023BEST IN SHOW: Top Offers from the Gear Up Get Out Sale54
11/10/2023It’s Our Gear Up Get Out Sale–Save Up to 30% 🌄47
11/5/2023Ends Soon—Use Your Thank You Gift!34
11/1/2023Surprise! A Thank You Coupon, From Us to You. 🎁48
10/16/2023Our Gift Center Is Here & Stocked for Outdoor Lovers52
10/9/20231 Day Only! 20% Off, Just for Members.38
9/26/2023Up to 70% Off - Find the Best Deals Now39
9/23/202320% Off Coupon—Just for Members31
9/18/2023Colorful Patagonia: Our Favorite Fall Hug 🍂✨45
9/3/2023Check Out These Clearance Clothing Deals. Up to 50% Off!56
8/28/2023Deals Up to 50% Off Brands You'll Love38
8/25/2023Did Someone Say Deals?? Up to 40% Off for Labor Day.52
7/28/2023Starts Today: Big Bike Deals at Our Big Bike Sale49
7/18/2023Up to 50% Off prAna, Fjallraven & More38
7/14/2023Save Up to 70% on Handpicked Gear 👉36
7/12/2023#OptOutside Shouldn’t Be Hard29
7/3/2023Ends Tomorrow! 4th of July Sale & Clearance43
5/11/2024Wanna Earn Rewards During Our Biggest Sale of the Year?55
5/13/2024See what gear won our Editors’ Choice Awards44
5/15/2024Our Anniversary Sale Is Almost Here!36
5/17/2024Anniversary Sale 2024 Starts NOW32
5/20/2024Save Up to 60% On Handpicked Gear33
5/24/2024Our BIGGEST Sale of the Year Ends SOON ⏰40
5/27/2024Last Day—Don’t Miss Our Anniversary Sale Deals46
5/30/2024Camping with ADHD, hiking boots vs. shoes, & more49
6/1/2024This weekend, we’ll match your Co-op Member Reward50
6/3/2024300+ ways to opt outside 👉27
6/13/2024Earn more rewards on the latest & greatest gear47
6/21/2024Now showing: Our 4th of July Sale & Clearance45
6/21/2024Our 4th of July Sale & Clearance is finally here 😎51
6/22/2024Up to 50% off clearance footwear32
6/23/2024Very big deals on REI Co-op brand camping gear ⛺️49
6/24/2024Save 50–60% at REI Outlet. 6 days only! 👉42
6/25/2024Up to 50% off clearance clothing32
6/26/2024Our biggest brands, now up to 40% off37
6/27/2024Our 4th of July Sale & Clearance is in full swing49
6/28/202450–60% OFF at REI Outlet ends tomorrow38
6/29/2024Your sign to save? Up to 50% OFF clothing & footwear. 😎56
6/30/2024Knock, knock. Coupon for $20 off at REI Outlet is here.55
7/1/2024ENDS SOON: Our 4th of July Sale & Clearance43
7/2/2024A special coupon: just for you & good thru 7/446
7/3/2024ENDING TOMORROW: 4th of July deals34
7/4/2024👋 Ta-ta, 4th of July deals27
7/5/2024REI Classes and Events - See What's Happening!46
7/6/2024How to confidently bail on a hike 😰➡️😎40
7/7/2024Technical, water-friendly sandals 💦🦶38
7/8/2024Make your campsite feel more like you37
7/9/2024Patagonia, Vuori & more clothing brands we love47
7/13/2024Big outside possibilities. Your everyday card.46
7/20/2024Up to 50% off clearance from Smartwool, The North Face & REI Co-op66
7/23/2024The top-selling Arc’teryx Beta SL jacket is back!49
7/24/2024REI Classes and Events - See What's Happening!46
7/25/2024The vibe? Easy, effortless & outdoorsy. 👚42
7/26/2024Excuses for calling out of work, 2024’s best coolers & more59
7/27/2024Hiking clothing from Patagonia, The North Face & more53
8/1/2024Our newest and most popular deals for summer44
8/6/2024Our August Member Collection is here!37
8/9/2024This BIG sale starts right now!31
8/10/20243 days left to save up to 70% off33
8/11/2024Top brands. Up to 70% off. Ends tomorrow!41
8/12/2024Up to 70% off ends ... today! ⏰31
8/13/2024Apply today & you could gear up for fall with a $100 REI gift card66
8/14/2024Award-winning footwear from HOKA 🏆👟37
8/21/2024Peep our Labor Day Sale & Clearance deals 👉44
8/22/2024REI Classes and Events - See What's Happening!46
8/23/2024Labor Day deals on gear & clothing are here ➡️ ➡️ ➡️52
8/23/2024IT’S HERE: Labor Day Sale & Clearance ☀️40
8/24/2024It’s yours: EXTRA 20% off at REI Outlet39
8/25/2024Save on Darn Tough, Black Diamond, KUHL & more46
8/26/20243 days only: Up to 60% off at REI Outlet ⏰42
8/27/2024Up to 50% OFF—these deals were made for hiking46
8/28/2024Our most exciting Labor Day deals ➡️36
8/29/2024Your 20%-off coupon’s about to expire!38
8/30/2024Deals on gear & clothing END SOON!34
8/31/2024This is big: Up to 50% off The North Face, Arc’teryx & more59
9/1/2024🔔 Labor Day deals END TOMORROW31
9/2/2024Deals. End. Today. ⏳20
9/3/2024Get pre-approved before 9/6 to earn Double Rewards50
9/4/2024REI Classes and Events - See What's Happening!46
9/5/2024Cordon bleu camping 🧑🍳🔪26
9/6/2024IT’S ON: 11 days of extra member love37
9/7/2024Water bottles, running shoes & more fall must-haves 🍂54
9/8/2024We Haven’t Seen You for a While31
9/12/2024Turn leaf peeping up a notch with this checklist 🍂51
9/14/2024Use your member-only discounts before 9/16!43
9/17/2024Coolers designed for every outing33
9/18/2024REI Classes and Events - See What's Happening!46
9/21/2024Is it cozy in here or is it just these vests?45
9/25/2024Outside is more fun when you stay dry 🌧️41
9/26/2024Members, shop our MYSTERY deals 👀34
9/29/2024Mystery deal ends TOMORROW! 🔎30
9/30/2024Arc’teryx, Patagonia & Cotopaxi—the fleece experts50
10/1/2024Slip on comfy clogs, rain boots & more38
10/3/2024Puffy jackets that are as cozy as can be 👉43
10/5/2024NEW from Altra, Brooks, Roark & REI Co-op brand47
10/6/2024A cat went camping. Here’s meow it went.40
10/7/2024REI Classes and Events - See What's Happening!46
10/15/2024Best of: Max-cushion running shoes 🏆37
10/16/2024Camp organization from Gregory, Sea to Summit & more52
10/17/2024REI Classes and Events - See What's Happening!46
10/18/2024Up to 70% off starts NOW!25
10/20/2024Ends tomorrow—up to 70% off 📆30
10/29/2024Down jacket season is the coziest time of year46
10/30/2024Travel bags from Patagonia, Osprey & more41
10/31/2024Fresh itineraries, ready for booking ➡️39
11/1/2024REI Co-op brand backpacks of every size39
11/2/2024Our favorite wallet-friendly gifts34
11/3/2024REI Classes and Events - See What's Happening!46
11/6/2024Earn a $100 REI gift card from your holiday shopping52
11/7/2024🚨 Deal alert—up to 50% off clearance 🚨40
11/9/2024These top brands know good jackets34
11/11/2024The 8 warmest winter boots 🌡️🔥32
11/12/2024What’s a good gift for a hiker, runner, cyclist, etc.?54
11/15/2024The REI Co-op Winter Sale is on!32
11/19/2024Up to 60% off—72 hours only!28
11/24/20242 days left! Winter Sale ends tomorrow 📆41
11/25/2024Final day to save during our Winter Sale40
11/26/2024Mr. Bond, get pre-approved with no risk to your credit score57
11/27/2024REI Classes and Events - See What's Happening!46
11/29/2024Mr. Bond, Opt Outside with us again on Black Friday48
11/30/2024Cyber Week Sale is coming in warm & cozy 🔥43
11/30/2024Extra 25% off one REI Outlet item—just for members50
12/1/2024Hurry to save big on Arc’teryx, Garmin, Thule & more!53
12/1/2024One more day to use the member coupon!38
12/2/2024Cyber Monday! Up to 50% off handpicked REI Co-op brand gear & clothing70
12/2/2024Ends today! Deals on jackets, tents, coolers & more51
12/2/2024HOURS LEFT: Take 25% off one REI Outlet item44
12/2/2024Is it time to get new running shoes?36
12/4/2024Score 40% off with a toasty Cyber Week deal 👉46
12/5/2024More oops-I-missed-Cyber-Monday deals37
12/7/2024Smart savings on REI Co-op brand down 🤓40
12/7/2024Cyber Week’s drawing to a close 😰34
12/8/2024Final deal spotlight: Mountain Hardwear39
12/8/2024⏳ 2 DAYS LEFT: Cyber Week Sale30
12/9/2024Ending today—Cyber Week deals!30
12/11/2024REI Classes and Events - See What's Happening!46
12/12/2024The top gift deals at the co-op 🎁🌲36
12/13/2024Up to 30% off gifts—just in time! 🙌36
12/14/2024How many stocking stuffers is too many?39
12/16/2024🎁 Gifts for everyone on your list 👉37
12/18/2024Top-notch gifts: Patagonia, Vuori, Arc’teryx & more51
12/19/20241 DAY ONLY: Members get 20% off 1 REI Outlet item49
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1/15/2025Just released: the newest in max cushion running shoes54
1/17/2025Versatile trail runners: Altra, HOKA & Salomon46
1/22/2025The hottest snow gear of the season35
1/22/2025REI Leadership Update: Announcing Eric Artz's Retirement56
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1/29/2025Earn a $100 gift card for more outside possibilities52
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From: Rei

Subject Line: The World Keeps Changing. We Still #OptOutside.

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<span style="display: none; font-size:0px; line-height:0px; max-height: 0px; max-width:0px; width:0px; opacity:0; overflow: hidden; color:#ffffff;">
Hear from REI CEO, Eric Artz about this year’s #OptOutside plans
</span>
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						Countless things have changed since we first closed our doors<span class="block"></span> on Black Friday five years ago. But one thing hasn&rsquo;t: our belief <span class="block"></span>that the outdoors is where we go to get air, find quiet and feel <span class="block"></span>human again. Our doors will once again be closed on Black <span class="block"></span>Friday&mdash;for our employees, for our members, for everyone.
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					<div style="font-family:Arial Black, Helvetica, sans-serif; font-size:30px; line-height:34px; color:#4d4a45; font-weight:bold;" class="font17 lh21">
						How COVID-19 could impact
<br>
our outdoor habits
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					<div style="font-family:Arial, Helvetica, sans-serif; font-size:18px; line-height:26px; color:#656667; font-weight:normal;" class="lhfix font11 lh15">With old patterns disrupted, you, too, may be turning to the<span class="block"></span> outdoors as a respite and mood booster. The question is: will all<span class="block"></span> the extra people hitting
the sidewalks and trails continue these <span class="block"></span>outdoor habits, even as states
<br class="hide" />
open back up?</div>
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                   <div style="font-family:Arial Black, Helvetica, sans-serif; font-size:30px; line-height:34px; color:#4d4a45; font-weight:bold;" class="font17 lh21">
						What is the circular economy?
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						Ever wanted to disrupt the traditional business process? Us, too. Read how the co-op is embracing the circular economy by implementing programs that extend the life cycle of products <span class="block"></span>we make and&nbsp;sell.
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