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<title></title>
<!--Created with true tender-loving-care for patagonia email channel by HSR-->
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font-weight: 400;
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font-style: italic;
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@font-face {
font-family: "Founders Grotesk";
font-style: normal;
font-weight: 500;
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@font-face {
font-family: "Founders Grotesk";
font-style: italic;
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}</style></head>
<body style="width: 100%; margin-right: auto; margin-left: auto; margin: 0px; -webkit-text-size-adjust: none; -ms-text-size-adjust: 100%; margin: 0; padding: 0; width: 100%; -webkit-text-size-adjust: 100%; background-color:#F5F5F5;">
<div lang="en"> <!--PREHEADER-->
<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="margin:0 auto; border-collapse:collapse;border-collapse:collapse;border-collapse:collapse; width:100%;">
<tbody><tr>
<td class="hide" style=" font-size:11px; line-height:13px; color:#f4f8fa; text-align:center; padding:0px 0px 0px 0px; width:100%; vertical-align:top;"> <!--PH copy goes here-->
<div style="display: none; max-height: 0px; overflow: hidden;">
Plus, why our brains want us to buy, buy again.
</div>
<!-- Insert ‌ hack after hidden preview text -->
<div style="display: none; max-height: 0px; overflow: hidden;">
</div>
</td>
</tr>
</tbody></table>
<!--End PREHEADER-->
<!--Main email Content-->
<!--PATAGONIA LOGO + TOP NAV-->
<table align="center" border="0" cellpadding="0" cellspacing="0" class="fluid" role="presentation" style="border-collapse:collapse; background-color:#FFFFFF; margin:0 auto; width:600px; min-width: 320px;">
<tbody><tr>
<td align="center" style="margin:0 auto; width:100%; padding: 32px 0px 24px 0px; vertical-align:top;" width="600">
<a alias="Patagonia logo" style="text-decoration:none; color:#000000;" href="https://trk.na.patagonia.com/ls/click?upn=Rcgro8dKvmIjifEkCuAJhD-2BL5ZbvCle-2BfLFqRMtdGB5IN4ipS9BmpV5qJm8n69bnt5HjNKh35lzU8AFP5NZwJtX2KsosYsXHewfQ19-2Bx2aNwgnpCMCNJ7lmj1IL6F62DChvnGCkPNOOkKp3jeV3cc4YSC5pfrwxOZDDmtdmPnVHt7JIMhUU8m54Z6w9EmF5D1phH06eFFjwuSJv4O4cqPpwOyRzpFSqFaagTKXg2wT8l6WTrtGO9sW0t-2Fo96vxqqQn3Ion763fioGLJnkZAPdYOHLyGLBnjhWcG4-2BBw14q-2FuEKPDehfRHnj9BxNZ08V6HhyN_V7JGcvGfoFrk52eQaiB504NtTF-2BsBlGj6FeQfFLMUtoMG-2FdvhkLvPYtS5vuHzFvQaXmfZVX43uGjL3-2FrOiWmQjp8rZ3DgEGKGJu9lreSeNSK-2B7Ye5gJlpRR47nBXAmIcdtpdm9BwjIvK5IKXpSjuLTdmc-2BDZSFgd8nmE8oMLxCIPS5ajKXfxODzJ5tHANjlG32iC91v4WVBVF2nw4Rl2JrB1hbuuEE0VZVa8s2eEeBkZ8iHjZmNAUbmMsmuD3GWqHNdV-2FzaKwHVBltOiXJzRPlBaHUihxHrrPS9OVFG06w0aurZfiZcuNZI6wvieEz9b-2FmvSLS83lE0tMt7T8Uo6u492n4ksj-2BWDxJnSujawFuN0aPR2pFUit3lrNyfcyYGaHnDTVGAnRYFTksv6RGhZfNfCF2V-2B1t85VA0DiXDgkZMTYuPOrxWCFPPQZzv7qIJSjLXtgkQmrCs4gX6iUeGHPg-3D-3D"> <img alt="Patagonia 50th Anniversary" border="0" src="https://images.patagonia.com/eMedia/images/structure/patagonia50_logo.png" style="margin:0 auto; text-align:center; width:210px; display: block;" width="210"></a>
</td>
</tr>
<!--Top Nav-->
<tr>
<td>
<table align="center" border="0" cellpadding="0" cellspacing="0" class="" role="presentation" style="border-collapse:collapse; background-color:#FFFFFF; margin:0 auto; width:320px; text-align:center;">
<tbody><tr> <!--First item-->
<td class="noSerif" style="font-family:'Montserrat', Arial, Helvetica, sans-serif; color:#000000; font-size:16px; letter-spacing: -0.16px; line-height:24px; text-align:center; font-weight:700; padding: 0px 0px 24px 8px;">
<a alias="mens" style="text-decoration:none; color:#000000;" href="https://trk.na.patagonia.com/ls/click?upn=Rcgro8dKvmIjifEkCuAJhD-2BL5ZbvCle-2BfLFqRMtdGB6DQr-2FjisWiHdoW3vR8DX2kqdusJXzN9hR3HEK-2FNaLNCjiKE9NIxGS0KBsbJst8Q3hGKxA41ZaUdZbrIeZI94gwwnvFJ33Plaa8Q60q0Cmz-2F6VhjIM2F-2FMHU-2FZlO6yEvjKgmSwXPVJ63lQyuYrn6UqxNdJjtu-2FZX1dJYWHhBASpiAysk6rTrA2kWGZAHWOaH8DcQigMM6mp9Nzpfx50tQ7FZJnZ6qA3dVOAQn-2FGFfzYUyz0bpAmjpNsovdFWf3Ru1Vseo2zjsSfZiQsqyxSg0SPJDhE_V7JGcvGfoFrk52eQaiB504NtTF-2BsBlGj6FeQfFLMUtoMG-2FdvhkLvPYtS5vuHzFvQaXmfZVX43uGjL3-2FrOiWmQjp8rZ3DgEGKGJu9lreSeNSK-2B7Ye5gJlpRR47nBXAmIcdtpdm9BwjIvK5IKXpSjuLTdmc-2BDZSFgd8nmE8oMLxCIPS5ajKXfxODzJ5tHANjlG32iC91v4WVBVF2nw4Rl2JrB1hbuuEE0VZVa8s2eEeBkZ8iHjZmNAUbmMsmuD3GWqHNdV-2FzaKwHVBltOiXJzRPlBaHUihxHrrPS9OVFG06w1emqc7eSHu6-2FoLDHJxjrrlWFZKjiEzVz4wJG4ezOP5DaKlS2VICmSh-2BkD2kp6hAu74vx-2FGInDPWqJvkqINfwCG2287MptNNvplKwUJ7Mw6YuTYMGumvDzmr2jhOuBbbgDwCmTiwIPLwSpEBs-2B2BIn38RahPMYwWe5ia-2BJt-2BPSJiw-3D-3D">Men’s</a>
</td>
<!--END First item-->
<!--Second item-->
<td class="noSerif" style="font-family:'Montserrat', Arial, Helvetica, sans-serif; color:#000000; font-size:16px; letter-spacing: -0.16px; line-height:24px; text-align:center; font-weight:700; padding: 0px 16px 24px 16px;">
<a alias="womens" style="text-decoration:none; color:#000000;" href="https://trk.na.patagonia.com/ls/click?upn=Rcgro8dKvmIjifEkCuAJhD-2BL5ZbvCle-2BfLFqRMtdGB5TwxHninAr3M5NNw5TvUvjVdReFArlq9Tkp2tZGjEKZAJ1DcSoVPb2YVkw2CH-2FKcHavsC9JNTYkh5WvS-2Fo1jjHTkNCH-2BdHp0edinbDOct9LfL9EHqFN2-2F8asE88-2BJy5tTJliwurrINU-2Bo8acKo3uvUUmUWm6ZKH-2BObzkgZON3XPdhWq7ABrZ5binNP-2FWqN1UhE-2BSyyt86c72-2FE-2BKvADiAsT2IolqLI-2BGkh-2B31-2F0VTx6xwkmvVDoGZH8TGyqXZW4eW9-2FyUt7hadMFzy9yOIEgT2PcBc_V7JGcvGfoFrk52eQaiB504NtTF-2BsBlGj6FeQfFLMUtoMG-2FdvhkLvPYtS5vuHzFvQaXmfZVX43uGjL3-2FrOiWmQjp8rZ3DgEGKGJu9lreSeNSK-2B7Ye5gJlpRR47nBXAmIcdtpdm9BwjIvK5IKXpSjuLTdmc-2BDZSFgd8nmE8oMLxCIPS5ajKXfxODzJ5tHANjlG32iC91v4WVBVF2nw4Rl2JrB1hbuuEE0VZVa8s2eEeBkZ8iHjZmNAUbmMsmuD3GWqHNdV-2FzaKwHVBltOiXJzRPlBaHUihxHrrPS9OVFG06w1ZvMfu1ZzyqxYRuoEit2bp4-2BPMfpEgF9NpC0Q6rizGUfIZw-2BB1N-2BWIv7pegkJSZf9mVYSPBCHQHk8Zm4N7cWJBv50FECwmYbsr3zuNXxDoUxq9d4PIN2mM43sSsTE1FRygixZkYtIsQ8w-2B0VC3TXt8PNw4HcinRUxe7Fj4X8vWOA-3D-3D">Women’s</a>
</td>
<!--END Second item-->
<!--Third item-->
<td class="noSerif" style="font-family:'Montserrat', Arial, Helvetica, sans-serif; color:#000000; font-size:16px; letter-spacing: -0.16px; line-height:24px; text-align:center; font-weight:700; padding: 0px 8px 24px 0px;">
<a alias="Holiday Guide" style="text-decoration:none; color:#000000;" href="https://trk.na.patagonia.com/ls/click?upn=Rcgro8dKvmIjifEkCuAJhD-2BL5ZbvCle-2BfLFqRMtdGB5-2F-2FyXDvb27nc35E4R8m58lFiLXsbKJQjvMn1aDmkbhtVrnKMOOJjDPUulzAiTfQkvM1ACuv-2BvwsGCuuH772qPIL-2B4nfxVZPzMmKvjpFKMDmrBuGOVi-2F1TqA3ONAcjwYr7PxsJZvV9YuRpQRm0kEm0ANfgtnIZnn1BlO6ptCyyYisUScxdaDPb8OZ9YbjQacjqOtQ2k1HWSj3rWk3YBsQ-2BJsm7Sq3cTlIuT8FSb3XeT3YYGtgtlavaYsr19TExwPcDwnUiqFu8OMIdpTR3erOg5RUJbvdiw01gW7XyXAH0D1g-3D-3DkmUm_V7JGcvGfoFrk52eQaiB504NtTF-2BsBlGj6FeQfFLMUtoMG-2FdvhkLvPYtS5vuHzFvQaXmfZVX43uGjL3-2FrOiWmQjp8rZ3DgEGKGJu9lreSeNSK-2B7Ye5gJlpRR47nBXAmIcdtpdm9BwjIvK5IKXpSjuLTdmc-2BDZSFgd8nmE8oMLxCIPS5ajKXfxODzJ5tHANjlG32iC91v4WVBVF2nw4Rl2JrB1hbuuEE0VZVa8s2eEeBkZ8iHjZmNAUbmMsmuD3GWqHNdV-2FzaKwHVBltOiXJzRPlBaHUihxHrrPS9OVFG06w2JZSH-2FviWpJ8eytQ-2F5mwbrofuteuBGUFYbTamFNyjjzjF-2FlKVwsdGajTirlWSkZcp-2F82X2V4eFrhBYWK5C0TnbrwjvhvHyQtLCflPAY1LwCyNznicuJfgBWyCjdJqZLgqojO7058unWb-2FXG081JjLV1PNVoinxYi4oegghEhSfHA-3D-3D">Holiday Guide</a>
</td>
<!--END Third item-->
</tr>
</tbody></table>
</td>
</tr>
<!--END Top Nav-->
</tbody></table>
<!--END PATAGONIA LOGO + TOP NAV-->
<!--HERO SOLO MODULE-->
<table align="center" border="0" cellpadding="0" cellspacing="0" class="fluid" role="presentation" style="border-collapse:collapse; background-color:#FFFFFF; margin:0 auto; width:600px;">
<tbody><tr> <!--HERO Image-->
<td style="margin:0 auto; padding:0px 0px 0px 0px; vertical-align:top;">
<a alias="pX image" href="https://trk.na.patagonia.com/ls/click?upn=Rcgro8dKvmIjifEkCuAJhIanIKFItMR-2Bs9hnGlVWWnJ6wdUhFbhroG2t-2FmRnY3Bgk-2Bbg1r-2FHh8hE549beDaaRSTx3muagbt5j7joYkEecDc64sVNaVPE2z5CQ0fTpVDUnkDuwY6rObzv6CCGn7o7tP34aSrlEk5cbr-2Flkufe-2FS6mAEb-2FW7QOx-2Bfq-2BljRUvjbme8CvygNXu0N-2FC4FkA58bd8a5bvnp1Nhnor-2FaF9XUV2E5JmgoYgff1tulzZqRRnwmqnydh02nSYC4ALXvkIqzVWvENhr4lUd8yJLK7-2FYZwueLSX9NhjFHgKtg2BM3AUuiiJH_V7JGcvGfoFrk52eQaiB504NtTF-2BsBlGj6FeQfFLMUtoMG-2FdvhkLvPYtS5vuHzFvQaXmfZVX43uGjL3-2FrOiWmQjp8rZ3DgEGKGJu9lreSeNSK-2B7Ye5gJlpRR47nBXAmIcdtpdm9BwjIvK5IKXpSjuLTdmc-2BDZSFgd8nmE8oMLxCIPS5ajKXfxODzJ5tHANjlG32iC91v4WVBVF2nw4Rl2JrB1hbuuEE0VZVa8s2eEeBkZ8iHjZmNAUbmMsmuD3GWqHNdV-2FzaKwHVBltOiXJzRPlBaHUihxHrrPS9OVFG06w3uMNuOk73WHJSeGVs4FQpROahBo8GbHbpLIscFyYF9mB3ywiNeULGAg3kLqxa8aNosoDlBCYjK7XytiQH9NkrjEaNQ2KfJLRj4L7uWd0Zuf-2BGcpWCz-2FzNIwGwh6B0t2z4-2FuR-2BjM6tWnJkL-2BYxTMWouFYKA1U-2BC7Gj2qcozQkEeLg-3D-3D"> <img alt="Gifts with a good story." border="0" class="fluid" src="https://images.patagonia.com/eMedia/images/2023/111523_.jpg" style="font-family: Arial; color: #333333; font-size: 14px; width:100%; display:block;" width="600"></a>
</td>
<!--HERO Image-->
</tr>
</tbody></table>
<!--END HERO SOLO MODULE->
<!--PATAGONIA WORN WEAR-->
<table align="center" border="0" cellpadding="0" cellspacing="0" class="fluid" role="presentation" style="border-collapse:collapse; background-color:#FFFFFF; margin:0 auto; width:600px; min-width: 320px;">
<tbody><tr>
<td align="center" style="margin:0 auto; width:100%; padding: 40px 0px 16px 0px; vertical-align:top;" width="600">
<a alias="WW logo" style="text-decoration:none; color:#000000;" href="https://trk.na.patagonia.com/ls/click?upn=Rcgro8dKvmIjifEkCuAJhIanIKFItMR-2Bs9hnGlVWWnLwJigGnsZi6erPuLMzS-2BrpREETkaX4CsLF3m7BkvEZo3mggAWAqOl2GzfioQzsmQCmx-2BtV443qJxmnlPluBSQNM4kwkaUxTY91KCoL6GEr3yoWf9onLuzejcVP2wVxqkrlvYXQF7M7pRP3Vi0tJnyiRar-2FoPpJaxYXRg8kbA4aVV9vw8T1r2oh1X3nhhKGH-2BCkAGjEioFVTdBQB-2BwoWIhsC4MbdriFYENl16pastKVJGgpI8E42dAxV-2B-2FB55DGeTDH3CFbricDGwz60s0d35UPrST9_V7JGcvGfoFrk52eQaiB504NtTF-2BsBlGj6FeQfFLMUtoMG-2FdvhkLvPYtS5vuHzFvQaXmfZVX43uGjL3-2FrOiWmQjp8rZ3DgEGKGJu9lreSeNSK-2B7Ye5gJlpRR47nBXAmIcdtpdm9BwjIvK5IKXpSjuLTdmc-2BDZSFgd8nmE8oMLxCIPS5ajKXfxODzJ5tHANjlG32iC91v4WVBVF2nw4Rl2JrB1hbuuEE0VZVa8s2eEeBkZ8iHjZmNAUbmMsmuD3GWqHNdV-2FzaKwHVBltOiXJzRPlBaHUihxHrrPS9OVFG06w3oJPwufrZQ8Fd0-2FkDeclTkU2PbW-2BDFd35VO9QFsqF1eJjlb7RLjBLHiEWhjoUfLHu-2BIl4zMPguJqucHBZTXof9MqFErzxdQDG1VbPALzJrbY1c3rUgAx-2BDggCPu4RLDgNHn1GVmI-2Fui5NAGlhJzYxxqV0EkP3Xo5dY04t-2F2qmOEg-3D-3D"> <img alt="Patagonia Worn Wear" border="0" src="https://images.patagonia.com/eMedia/images/2022/ww_logo_with_trademark.png" style="margin:0 auto; text-align:center; width:320px; display: block;" width="320"></a>
</td>
</tr>
</tbody></table>
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<table align="center" border="0" cellpadding="0" cellspacing="0" class="inset" role="presentation" style="margin:0 auto; border-collapse:collapse; width: 512px;"> <!--Paragraph-L-->
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When their happiest days are spent in the mud, snow or sun, the true gift is not what’s inside the box but the hoots, hollers and uh ohs that await beyond it. Give them durable, pre-loved Patagonia gear that packs more stories and less pressure on our planet (and your wallet).
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<table align="center" border="0" cellpadding="0" cellspacing="0" class="inset" role="presentation" style="margin:0 auto; border-collapse:collapse; width: 512px;">
<tbody><tr>
<td style="margin:0 auto; padding:40px 0px 64px 0px;" valign="middle">
<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="margin:0 auto; border-radius: 29px;">
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<a alias="p1 CTA" style="text-decoration:none; color:#FFFFFF;" href="https://trk.na.patagonia.com/ls/click?upn=Rcgro8dKvmIjifEkCuAJhIanIKFItMR-2Bs9hnGlVWWnJ6wdUhFbhroG2t-2FmRnY3Bgk-2Bbg1r-2FHh8hE549beDaaRSTx3muagbt5j7joYkEecDc64sVNaVPE2z5CQ0fTpVDUnkDuwY6rObzv6CCGn7o7tP34aSrlEk5cbr-2Flkufe-2FS6mAEb-2FW7QOx-2Bfq-2BljRUvjbme8CvygNXu0N-2FC4FkA58bd8a5bvnp1Nhnor-2FaF9XUV2E5JmgoYgff1tulzZqRRnwmqnydh02nSYC4ALXvkIqzVWvENhr4lUd8yJLK7-2FYZwueLSX9NhjFHgKtg2BM3AUuZSHx_V7JGcvGfoFrk52eQaiB504NtTF-2BsBlGj6FeQfFLMUtoMG-2FdvhkLvPYtS5vuHzFvQaXmfZVX43uGjL3-2FrOiWmQjp8rZ3DgEGKGJu9lreSeNSK-2B7Ye5gJlpRR47nBXAmIcdtpdm9BwjIvK5IKXpSjuLTdmc-2BDZSFgd8nmE8oMLxCIPS5ajKXfxODzJ5tHANjlG32iC91v4WVBVF2nw4Rl2JrB1hbuuEE0VZVa8s2eEeBkZ8iHjZmNAUbmMsmuD3GWqHNdV-2FzaKwHVBltOiXJzRPlBaHUihxHrrPS9OVFG06w2U8-2BloyINLRexMXs4dftZ-2Fgx2yltQ5IVO-2BJrMF2RyfHyuuc0eJOnDnrRqb2oIi-2FUNfNHuakQKCVzQ8Sl-2BYJdfLsMpOvzR0bOcg4DbYjoQtyFaIPl8JaaGl0ca-2BRzJ0JQBOpqWrFtew17BPluh0y88uNA2oUPTBYaBeVWtccVDPpA-3D-3D">Shop Used</a>
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<tbody><tr> <!--HERO Image-->
<td style="margin:0 auto; padding:0px 0px 0px 0px; vertical-align:top;">
<a alias="pX image" href="https://trk.na.patagonia.com/ls/click?upn=Rcgro8dKvmIjifEkCuAJhD-2BL5ZbvCle-2BfLFqRMtdGB4fCk3u2LKUZEShgBALvwd6T2kDy1grO2ptrB2U2PyRO4-2F-2BgnLDO1tMGZkKgANx42WRAmolQmix3raoLHvFM1O4P-2BN-2BuuZOAxm7v7W3j1z4S-2FAYVeUGDaEsdhP3hMEgslVVU75vl24IqM9tzxhJmoKVigHEKGz-2Fc3Zr7o93bHHCwq5N5cnyf52GJJ224-2BcgFAQYa0p1KohdB-2Bgdvlmku4Ch6IcDQt6FnUHfVpytliW-2FoLfwTt-2BtBQ-2Fk26nLPjmot7E-3D3zXR_V7JGcvGfoFrk52eQaiB504NtTF-2BsBlGj6FeQfFLMUtoMG-2FdvhkLvPYtS5vuHzFvQaXmfZVX43uGjL3-2FrOiWmQjp8rZ3DgEGKGJu9lreSeNSK-2B7Ye5gJlpRR47nBXAmIcdtpdm9BwjIvK5IKXpSjuLTdmc-2BDZSFgd8nmE8oMLxCIPS5ajKXfxODzJ5tHANjlG32iC91v4WVBVF2nw4Rl2JrB1hbuuEE0VZVa8s2eEeBkZ8iHjZmNAUbmMsmuD3GWqHNdV-2FzaKwHVBltOiXJzRPlBaHUihxHrrPS9OVFG06w3POQVSRkSW31-2BN8A-2FuBgl7MC-2B8NHj6LV5HZ724mvYttlv5PdBfjzC5c5BmKB3nFhyDhfE0PaEwvzthwWGI4kLXnlnkGH68pXmRy6jsZMXOjZ9gxwTELODjxIaFnPINuIbg8OSPD0pv2J2uSzBMrg1QPREYO8dVTaciCYfCj6lEpQ-3D-3D"> <img alt="image description" border="0" class="fluid" src="https://images.patagonia.com/eMedia/images/2023/111523_rounded_top.png" style="font-family: Arial; color: #333333; font-size: 14px; width:100%; display:block;" width="600"></a>
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<!--HERO Image-->
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<table align="center" border="0" cellpadding="0" cellspacing="0" class="inset" role="presentation" style="margin:0 auto; border-collapse:collapse; width: 512px;"> <!--DISPLAY-->
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More than $800 billion worth of products were returned in the US last year.*
</td>
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<!--END DISPLAY-->
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Don't buy what they don't need. Instead, give new life to what they already love through the gift of care and repair.
</td>
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<a style="color:#F6D2A4; text-decoration: underline;" href="https://trk.na.patagonia.com/ls/click?upn=Rcgro8dKvmIjifEkCuAJhDWfFEfM52JyKl-2FmTFRpGeRTCMxEO1tmtc1-2BPEZJWRcRTsaky8G3rXFCb7xHzsptV2PDRw6KHz9H9-2FBaSSQ-2BPu0W-2FCqVQbY50siG-2FAK6A427E4Awv2OCA9y-2FldPoglLXRNrewyujkt33IH80-2F4d8iaIfWO9lmiXKzdRUvfvCae2iGpeTAd4zfc0eQnFkmjUlGGf8bLZHBSQJJJbV0pmpW3N5qvviD-2FtOtuzMOOQxY7iKLSuBTal6d3-2BMnhIrL3y4lvQdMa-2FHPBeVkU-2F6VCFzzww4rE-2FF4ISSPHXeHBtaybjT5EFq70gxJLyL6yFzk-2FRId7rgiPhuhD21-2FEovJSx3RdE-3DipVu_V7JGcvGfoFrk52eQaiB504NtTF-2BsBlGj6FeQfFLMUtoMG-2FdvhkLvPYtS5vuHzFvQaXmfZVX43uGjL3-2FrOiWmQjp8rZ3DgEGKGJu9lreSeNSK-2B7Ye5gJlpRR47nBXAmIcdtpdm9BwjIvK5IKXpSjuLTdmc-2BDZSFgd8nmE8oMLxCIPS5ajKXfxODzJ5tHANjlG32iC91v4WVBVF2nw4Rl2JrB1hbuuEE0VZVa8s2eEeBkZ8iHjZmNAUbmMsmuD3GWqHNdV-2FzaKwHVBltOiXJzRPlBaHUihxHrrPS9OVFG06w3lveOHsK2mn3WRuEo5VyIylDY44wKJ0G0LwH9M0D1ayogbqB0hJJy8xjwXFKK6CyjG-2Bl9NIhoRIY-2Fl-2Bw4W4-2BiS5kIomG5Ifn5gqPx6GM-2BP2wfRMaqEoZGLqQzX7pxpHqriHSYGIJz1-2BpA0bCfZwUqLIhwxqk1WNc3exFWwhRSA8w-3D-3D">*National Retail Federation, 2022</a>
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<!--END Paragraph-S-->
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<!--END Inset Container-->
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<tbody><tr>
<td> <!--Inset Container-->
<table align="center" border="0" cellpadding="0" cellspacing="0" class="inset" role="presentation" style="margin:0 auto; border-collapse:collapse; width: 512px;">
<tbody><tr>
<td style="margin:0 auto; padding:56px 0px 72px 0px;" valign="middle">
<table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="margin:0 auto; border-radius: 29px;">
<tbody><tr>
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<a alias="p2 CTA" style="text-decoration:none; color:#000000;" href="https://trk.na.patagonia.com/ls/click?upn=Rcgro8dKvmIjifEkCuAJhD-2BL5ZbvCle-2BfLFqRMtdGB6NEWV4YD0Af3a-2Fu5UKlQ0788poGkDPdJ-2FNALyu-2B37thPBp7UUyEUhU92wvIdFjeuWPXpkic-2FbR0VWcBYk2azY7dp7ELL26OFvj1IUia-2FjAPxqIpgy3Zr-2BlZURlKGgkArIdAJo35-2FIPtx3TzRypkDPdbD0hjXZZyf8Id0YY0GJCioXmSYYNbIvWdnm7sOQvqSaFgHgbhEznec69g5HFcqwL0k-2FUlI1dw-2BBFbJc96NUi3t6kNLE1sEzwzaIdU9M8vlEQ4kB6Mu77ePhDBuC1zwzr5cf0_V7JGcvGfoFrk52eQaiB504NtTF-2BsBlGj6FeQfFLMUtoMG-2FdvhkLvPYtS5vuHzFvQaXmfZVX43uGjL3-2FrOiWmQjp8rZ3DgEGKGJu9lreSeNSK-2B7Ye5gJlpRR47nBXAmIcdtpdm9BwjIvK5IKXpSjuLTdmc-2BDZSFgd8nmE8oMLxCIPS5ajKXfxODzJ5tHANjlG32iC91v4WVBVF2nw4Rl2JrB1hbuuEE0VZVa8s2eEeBkZ8iHjZmNAUbmMsmuD3GWqHNdV-2FzaKwHVBltOiXJzRPlBaHUihxHrrPS9OVFG06w3M8piI9Xw9cQ98I3gkb9U2uCi69FJy6u7kfoMsshe-2BSJT4NHQKLhu-2BVJxRKTDIF-2B6KbdSbS0-2F7e1SdJVv6m1GbZnxX55loyG5I1mx8qKNpekeqT9pxQ7Zf0t5tkq9xU9XCKp-2FaYgD6BQzTB0iBV3WaTmlLIAE-2FkzkDZw-2F9Qc-2FU6g-3D-3D">Care & Repair Guides</a>
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<!--END Inset Container-->
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<td style="margin:0 auto; padding: 0px 0px 0px 0px"> <!--Inset Container-->
<table align="center" border="0" cellpadding="0" cellspacing="0" class="inset" role="presentation" style="margin:0 auto; border-collapse:collapse; width: 512px; background-color: #F6D2A4;"> <!--HERO INSET-->
<tbody><tr>
<td class="inset" style="margin:0 auto; padding: 0px 0px 0px 0px" valign="top" width="512">
<a alias="TCL image" href="https://trk.na.patagonia.com/ls/click?upn=Rcgro8dKvmIjifEkCuAJhD-2BL5ZbvCle-2BfLFqRMtdGB7p7nAyLUtE4V4JEOCCG04GJ1CSlWNQnVw0dFPGVvEIjM-2F4jrcmyacGyjX8zgGvL5cw-2FF19icwEg2mjfQG4HND1sd4WM5Z7DiJs6RLNIb7AJoEDxIwgSjM7b10xz2nTIO7HovtExQVAE9AvpMn-2BhZ2Pds-2FsXYIEkEYuc28bA09R-2Fa-2BGE6yKcb519-2FaEGRiwkzrLeIdsNjmUg3SHSnSmrDWT2J8YJ0cvK2eF1RbbbvDsyTB-2BadDbi8sXIDtJQQ9OjTYWXOWidmZc-2Fj0DNtCsB0Qhs3H14tpdvH-2F6xPfneTTMuBkLbDQyH-2BwFN6af-2FdN-2BKgE-3DM1xO_V7JGcvGfoFrk52eQaiB504NtTF-2BsBlGj6FeQfFLMUtoMG-2FdvhkLvPYtS5vuHzFvQaXmfZVX43uGjL3-2FrOiWmQjp8rZ3DgEGKGJu9lreSeNSK-2B7Ye5gJlpRR47nBXAmIcdtpdm9BwjIvK5IKXpSjuLTdmc-2BDZSFgd8nmE8oMLxCIPS5ajKXfxODzJ5tHANjlG32iC91v4WVBVF2nw4Rl2JrB1hbuuEE0VZVa8s2eEeBkZ8iHjZmNAUbmMsmuD3GWqHNdV-2FzaKwHVBltOiXJzRPlBaHUihxHrrPS9OVFG06w08eruGq88OJf4QBb7f6jbIcryNv3RHsPfiBdIou1XlR187HLjWZcX5zL15t7Qc1QHib8eq-2FuVFODxhSMaEkOPYn-2BdA8EiTQHTQtDI-2FiLDo8j8JaOUGWj9Gfqu66UoWwOPCrSIUW1GOuYJeLCbRhTED2X8mQQK1n6ULyEvem3jUVA-3D-3D"> <img alt="An illustration of a brain with the words “Great Deal” and “Novelty” around it." border="0" class="inset" src="https://images.patagonia.com/eMedia/images/2023/111523_illustration_tcl_rider.jpg" style="font-family: Arial; color: #333333; font-size: 14px; display: block;" width="512"></a>
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<tbody><tr>
<td style="margin:0 auto; padding: 0px 0px 0px 0px"> <!--Inset Container-->
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<tbody><tr>
<td class="CDisplayThree" style="margin:0 auto; font-family:Copernicus, Georgia, Times, serif; letter-spacing: -2.0px; font-size: 40px; color: #000000; line-height: 56px; text-align:center; padding:40px 40px 0px;" valign="top">
Why Do We Keep Buying New Stuff?
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<!--END Serif Display Three-->
<!--Title Two-->
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Archana Ram<br>10 Min Read
</td>
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<!--END Title Two-->
<!--Paragraph-L-->
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Our brains tend to like it that way.
</td>
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<!--END Paragraph-L-->
<!--CTA-->
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<td style="margin:0 auto; padding:0px 0px 80px 0px;">
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<a alias="TCL CTA" style="text-decoration:none; color:#FFFFFF;" href="https://trk.na.patagonia.com/ls/click?upn=Rcgro8dKvmIjifEkCuAJhD-2BL5ZbvCle-2BfLFqRMtdGB7p7nAyLUtE4V4JEOCCG04GJ1CSlWNQnVw0dFPGVvEIjM-2F4jrcmyacGyjX8zgGvL5cw-2FF19icwEg2mjfQG4HND1sd4WM5Z7DiJs6RLNIb7AJoEDxIwgSjM7b10xz2nTIO7HovtExQVAE9AvpMn-2BhZ2Pds-2FsXYIEkEYuc28bA09R-2Fa-2BGE6yKcb519-2FaEGRiwkzrLeIdsNjmUg3SHSnSmrDWT2J8YJ0cvK2eF1RbbbvDsyTB-2BadDbi8sXIDtJQQ9OjTYWXOWidmZc-2Fj0DNtCsB0Qhs3H14tpdvH-2F6xPfneTTMuBkLbDQyH-2BwFN6af-2FdN-2BKgE-3DqozY_V7JGcvGfoFrk52eQaiB504NtTF-2BsBlGj6FeQfFLMUtoMG-2FdvhkLvPYtS5vuHzFvQaXmfZVX43uGjL3-2FrOiWmQjp8rZ3DgEGKGJu9lreSeNSK-2B7Ye5gJlpRR47nBXAmIcdtpdm9BwjIvK5IKXpSjuLTdmc-2BDZSFgd8nmE8oMLxCIPS5ajKXfxODzJ5tHANjlG32iC91v4WVBVF2nw4Rl2JrB1hbuuEE0VZVa8s2eEeBkZ8iHjZmNAUbmMsmuD3GWqHNdV-2FzaKwHVBltOiXJzRPlBaHUihxHrrPS9OVFG06w19N-2FOBoaHAxsuNl2L5vNh0x2-2FOCVm1hc59xEQC9kgiU6-2BT1-2BXe3GdMhoOAbQeCsLG3qar-2BW6EC6Rt8o77k0Jwe5JWTozvuvtxE-2F3utS3qKhN8QDlekJLJJ1Zi3gHxFePZ3tsVYO5OIR00GGR5-2FQgM5dfDoSOMJcR1U-2FlAFhz5geg-3D-3D">Read the Story</a>
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<!--CAPTION-->
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<td>
<table align="center" border="0" cellpadding="0" cellspacing="0" class="inset" role="presentation" style="margin:0 auto; border-collapse:collapse; width: 512px;">
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<td class="MSOAvenirNormal noLRPad" style="font-family:'Montserrat', Arial, Helvetica, sans-serif; font-size: 12px; letter-spacing: -0.12px; line-height: 18px; font-weight:500; padding:32px 24px 48px; color:#999999; text-align:center;">
Photo: Hanging out. Blake Herrington attempts to dry a colorful explosion of clothing before an ascent of the Skywalk Buttress on Mount Combatant in British Columbia. FOREST WOODWARD<br>Illustration: This is your brain while shopping. Well, an overly simplified version created from excess Patagonia fabric. NAÍMA ALMEIDA
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<tbody><tr>
<td align="center" style="margin:0 auto; width:100%; padding: 0px 0px 40px 0px; vertical-align:top;" width="600">
<a alias="Patagonia Ownership Announcement" style="text-decoration:none; color:#000000;" href="https://trk.na.patagonia.com/ls/click?upn=Rcgro8dKvmIjifEkCuAJhD-2BL5ZbvCle-2BfLFqRMtdGB51-2FLODeeCQ5QeYxnRcSLgWyJXJYE0WbMIkt6rVnRr54aGOYh1zEfV2d-2FADfrwnb81VyvUB3ssvei9uJKtbqZtMlxuQVp19nJWW4dK30l4mDfbDWAX673saFlChu-2FSYS5EKNp9W4If6R7R8MOXvACApmkfAC7HTJcesVcktO80edFCbQFGcnxVb6XtbJKznf0PUflqp1CpODfl-2FrE9mbMJe3XD2-2BzlOOYUKAddaUxuMjTsYCrVRXlYWAdZ6C8Jt-2BcFv6M7T1uShwjAqVSKrG22XMZF9_V7JGcvGfoFrk52eQaiB504NtTF-2BsBlGj6FeQfFLMUtoMG-2FdvhkLvPYtS5vuHzFvQaXmfZVX43uGjL3-2FrOiWmQjp8rZ3DgEGKGJu9lreSeNSK-2B7Ye5gJlpRR47nBXAmIcdtpdm9BwjIvK5IKXpSjuLTdmc-2BDZSFgd8nmE8oMLxCIPS5ajKXfxODzJ5tHANjlG32iC91v4WVBVF2nw4Rl2JrB1hbuuEE0VZVa8s2eEeBkZ8iHjZmNAUbmMsmuD3GWqHNdV-2FzaKwHVBltOiXJzRPlBaHUihxHrrPS9OVFG06w3mfjMfe9tz9J21jLVjHhpMsnID7j-2FfZCcAhVbDhPgzxnwdHo4FIelrVtrRfC6ToO5FbO3F9pll77C9rIuBz6OPz-2B7Y2wkHhr0Lju85jGiYWqxK5YXNvdtE2O-2Bq6eOb38IfW0TCgerW5noexkyUzXD3PzcLDKDZ8Q-2FkEU-2Bakk-2FFow-3D-3D"> <img alt="Earth is now our only shareholder. Read Yvon’s Letter" border="0" src="https://images.patagonia.com/eMedia/images/2023/YC_letter-V1.png" style="margin:0 auto; text-align:center; width:280px; display: block;" width="280"></a>
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<table align="center" border="0" cellpadding="0" cellspacing="0" class="fluid" role="presentation" style="border-collapse:collapse; background-color: #FFFFFF; margin:0 auto; width:600px; text-align:center;"> <!--CUSTOMER SERVICE-->
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<span class="MSOAvenirBold" style="font-weight:700;">Patagonia Customer Service</span><br>8550 White Fir St Reno, NV 89523<span class="hide"> | </span><br class="show" style="display:none;"><a style="color:#999999; text-decoration: none;" href="https://trk.na.patagonia.com/ls/click?upn=Rcgro8dKvmIjifEkCuAJhDxMJpTyrPuGS7LBlbc09A1ySTLNNkV0tlkXYOMsEAF2moMUvVyhD6O4oB7w065wfsXrYrU6GSOUuU5cm1ZR5S7N3EIZCcqeED33F-2F8so-2FzIii4NGjzpwSGqKcKrW9kVv8s70ljth-2BRAeA5TQduTrfebecM8E8ctE0aXmUBgcKl4lSxm8b1iDNbDMihnYsMSq2bqFwVPV6jpYwFYrx1nF6zaRsOQZXpN1q36Xjhhz-2FyVD6aqTuuxQOu4o0QL1tveupLtXMnCVb-2FK-2FKBIO7rSCpe6l-2BY28-2BUURKg32U1uyItFNx1u_V7JGcvGfoFrk52eQaiB504NtTF-2BsBlGj6FeQfFLMUtoMG-2FdvhkLvPYtS5vuHzFvQaXmfZVX43uGjL3-2FrOiWmQjp8rZ3DgEGKGJu9lreSeNSK-2B7Ye5gJlpRR47nBXAmIcdtpdm9BwjIvK5IKXpSjuLTdmc-2BDZSFgd8nmE8oMLxCIPS5ajKXfxODzJ5tHANjlG32iC91v4WVBVF2nw4Rl2JrB1hbuuEE0VZVa8s2eEeBkZ8iHjZmNAUbmMsmuD3GWqHNdV-2FzaKwHVBltOiXJzRPlBaHUihxHrrPS9OVFG06w0Jkz0SUasdPTwA-2BMwIFwjxK0Azve-2B7RbfBOG-2FCz8FCRpihC699aVgVUpYNQKhCVuOwOuz6AOTzU73Xc8laQX1B-2FSzlXDYmFqp2Y4zlyGYX6LPsSNcUF5y1HbhMKEK5AGTbdVx-2BCmb5E-2Bovug3lIgDaXcWq4OrI4dIcKA5gtbydXg-3D-3D">Help Center</a>
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<a href="https://trk.na.patagonia.com/ls/click?upn=Rcgro8dKvmIjifEkCuAJhEpk7DcRJP7jeq11BFrQFw-2B4-2BUPnut2skNn3beyadtWSCN6ZwgbjjcFSN5dx-2BKiv-2FnEJuQVtR9qtzIU0Ze4z-2FyDjTpmVXkMwb9vstu4kCZEG29yov1QJH03Gvtedhwn28u1jxM89z00A6Zr1jAJiS1qpSdlmgHbcAfy7jescsII-2Bi02RESvOe1BUjSWhX71u8YHWj2feYVjJEzIIPQaBAPs-3Dvx_4_V7JGcvGfoFrk52eQaiB504NtTF-2BsBlGj6FeQfFLMUtoMG-2FdvhkLvPYtS5vuHzFvQaXmfZVX43uGjL3-2FrOiWmQjp8rZ3DgEGKGJu9lreSeNSK-2B7Ye5gJlpRR47nBXAmIcdtpdm9BwjIvK5IKXpSjuLTdmc-2BDZSFgd8nmE8oMLxCIPS5ajKXfxODzJ5tHANjlG32iC91v4WVBVF2nw4Rl2JrB1hbuuEE0VZVa8s2eEeBkZ8iHjZmNAUbmMsmuD3GWqHNdV-2FzaKwHVBltOiXJzRPlBaHUihxHrrPS9OVFG06w3zcYJL3xu9BmIZ8KnUMkNlaHW7gb2yFCg5AQ6N9ECaP12Wl-2FaZV0cAyXwviQNbqN6xdzE01cWpCW2pZLmlmp4tTl3YGqkASG84qb4EshxisHrfQNyaUDqFzDZHYHaZBNBnkn60mqwMWLWQDIVlfmOanTIc-2FSdvY58x74vG1gs2ww-3D-3D" style="color:#999999; text-decoration:none;">View on web</a><span class="hide"> | </span><br class="show" style="display:none;">© 2023 Patagonia, Inc.
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